Creating production injection moulds in a facility without a tool shop is a huge challenge. Managing a company department that must simultaneously secure ongoing production and create new moulds may generate delays and many other unforeseeable events. Ultimately, however, the development of our company in this direction is proving to be very beneficial, as it gives us unlimited control over the whole process – from the idea to the finished product. So how do we use this competitive advantage at Politech?
What is Slow Life and how was it created?
The beginnings of this type of lifestyle date back to the 1980s, when all Western countries were already filled to the brim with fast-food restaurants, and the number of huge corporations, treating people more like digits on a sheet of paper than living beings, was rapidly increasing. It was then that Carlo Petrini, an Italian food critic who had grown tired of junk food and an ever-faster lifestyle, expressed his opposition to the contemporary way of life. Petrini’s opinions were noticed by the mass media and he quickly gained considerable popularity. The Italian critic emphasised that we should maintain balance in our lives, and when it comes to food, we should always choose healthy ingredients and avoid any and all convenience foods.
The most important rules of Slow Life
According to “Slow-Lifers”, the most important principles of this lifestyle include reducing haste, maintaining a balance between work and private life, rich relationships with loved ones, opposition to materialism and a healthy way of life. According to the guidelines, we should also limit the number of things that we own, keep our house tidy, make rational and responsible decisions and avoid negative and aggressive messages often present in the media.
Criticism of Slow Life
Like any lifestyle choice, Slow Life has its opponents as well. Critics accuse this idea of being suitable only for more prosperous persons. For example, although owning fewer things seems to be a suitable solution for financially disadvantaged people, replacing several cheap items with one high-quality brand product may often prove impossible due to its excessive cost. In addition, critics indicate that reducing the number of working hours in order to devote more time for our family is impossible in the case of people earning low wages, as well as those who need to undertake additional work just to make ends meet.
Some even refuse to consider Slow Life a new and revolutionary trend altogether. Its opponents often state that this way of life is quite simply a return to our roots, to the era before fast food restaurants, large corporations and cell phones existed. Critics also believe that civilisational development should not be hindered by futile attempts to “go back to the old rules”.
The impact of Slow Life on the cosmetics market
Throughout the course of a recent study called “Slow Life in Poland 2018”, a lot of work was devoted to determining the kind of cosmetics that Slow Life proponents would most likely choose. The features of such products overlap with customer expectations towards natural, eco or bioproducts in the majority of cases. However, several important features of these types of goods extend far beyond the scope of issues related to their production and composition. The factors that people living in accordance with Slow Life principles value the most are product effectiveness and efficiency. Other desirable traits include the products being pleasant to the touch, a relaxing experience during their use, as well as their origin, with Polish and even specific regional products held in the highest regard.
According to Slow Life principles, the composition of cosmetic products should only be limited to the necessary ingredients and should contain no preservatives, artificial aromas or similar substances. All of these requirements facilitate the rapid growth of the bio, eco and dermo-cosmetic product markets. Even in the case of the perfumes market, scents created only with the use of natural ingredients and even those using eco-friendly packaging are becoming increasingly popular.
Of course, due to the aesthetic requirements of Slow Life, packaging changes in the case of products designed for this group of recipients are also necessary. Minimalist labels, pastel colours, references to nature, as well as wooden caps and containers made of recycled plastics are always a great choice in this regard.
Slow Life – another step towards naturalness
It is evident that Slow Life is yet another idea that aims to direct our society towards naturalness, sustainable development, a healthy lifestyle and ecology. Of course, its scope extends well beyond purchasing cosmetics, nonetheless, it is yet another requirement that modern consumers have towards producers. Each subsequent social movement and every such group, be it bio-product supporters, or opponents of using artificial additives in cosmetics, will influence the market in new and often unpredictable ways. The question is, what kind of strategy will the world’s largest cosmetics producers choose? Will they cater to the wishes of the customers? Or will the customers themselves have to change their expectations?
The belief that in the past people did not dream about having luxury goods and products made by “known brands” is certainly mistaken. The wealthy often boasted about having fabrics imported from India, perfumes from France, or suits sewn by the best tailors. All kinds of such luxuries were, however, reserved only for the richest social groups.
Bespoke production is beneficial for the customer
Politech offers standardised products such as caps for perfume bottles, rings and jars for cosmetics. Every item and even individual parts of the items may be ornamented using the following methods: vacuum metal coating, UV varnishing, hot-stamping or full body colouring. Other options available: matt finish, glitter or pearl effect. That way, the range of possibilities is really huge and if we sold stock products, it would hamper the imagination of our customers and limit our development.
Shopping for the right perfume
Perfumes perfectly complement our personality and look, make us more courageous and catch the attention of those around us. They give us that special something that makes us stand out, that sets us apart. Good perfume is pricey, and if we want to spend a specific amount on it we should make a choice that we will not regret and that will have a positive effect on how we are perceived by others.
Trends in different sectors of trade and life in the 21st century are changing ever more rapidly, leaving consumers trying to keep up. Of course, those companies that move with the times and quickly adjust their products to trendy colours, patterns, textures, scents, and most importantly, consumer behaviours, expectations and experiences, benefit from doing so.
The appearance of any packaging plays a key role in the shopping process for the customer. What is more, consumer decisions are made in several dozen seconds, with only a few being spent on looking at a single product. The process of ensuring that our goods are the ones that attract the eye of the customer for longer begin with the development of the packaging.
According to one of the most important rules of marketing, a seller should not offer their clients a product, or rather a feeling, experience or dream which the product can accomplish. This rule is well known to perfume manufacturers who certainly do not offer water that smells like orange and ginger but “an oriental and tropical sensation that every strong man who wants to keep it natural needs.”
It might seem that product packaging always corresponds to the value of the commodity. In reality, however, form often alludes to the taste, smell or composition of the product or to abstract values rather than to the actual quality of the content. How to properly select the packaging for a product so as not to let down the expectations of consumers?
Although Slow Life continues to be one of the most influential trends in the consumer market, there is also a large group of people who have a different approach to life. This group of consumers chooses cosmetics with great care, assessing their composition. They also have certain requirements related to life in a constant hurry. Instant Beauty expects quick results, 3-in-1 cosmetics, and products combining care cosmetics with colour cosmetics.
Sophistication, sensuality, luxury, beautiful scents and chic. Why is it that France is associated with these values? Why is it that French perfume is also associated with these qualities? Is it because of the unique plants and climate, which influences the locally-grown perfume ingredients? Perhaps it is so because the French have the best “noses” in the world? Perhaps there used to be real reasons for this, but the advantage of French perfume today only extends to marketing?
The future of online cosmetic sales
The cosmetic market is one of the fastest growing industries in the world. The pace of growth is set by Asia, generating up to 35% sales in this market segment. Global cosmetic sales have been increasing by 6–7% annually thanks to the rising level of hygiene standards and growing consumer awareness, accompanied by increased distribution.
The history of perfume involves more than stories about ancient incense and associated rituals, or the most well-known fashion brands and French manufacturers from Grasse, where tons of flower petals and herbs were transformed into perfume. Unfortunately, it is also a story of filth, stench and very strong aromatic oils, the purpose of the latter being to mask the other, less pleasant smells.
How to reach your target group - Cosmetics for teenagers
Targeting, choosing the target group, and looking for a product niche refers to one particular issue. In order to really understand those terms, it is worth describing them using a specific example, such as cosmetics for teenagers. While creating a new cosmetic line, a company should accurately identify the recipients of their products and select the proper means of communicating with this group.
About creating glass packaging and our cooperation with Heinz-Glas Działdowo
After years of collaboration, relations between business partners begin to look routine. However, Politech is curious about the world and eagerly discusses issues related to cooperating companies. This is why we decided to conduct a short interview with Monika Kosmala-Sójka, Sales and Marketing Manager in HEINZ-GLAS Działdowo.
Perfumes are designed to captivate with their scent; however, we have known for a while now that we often judge them by their packaging, even before smelling them. Perfume brands have been trying to reach their clients by changing the visual forms of their perfumes, using different methods. Newspaper ads, billboards and TV commercials are just a part of it. Sometimes we may see perfumes in films. Is their presence on the silver screen accidental?
When creating a series for babies, cosmetics producers seem to have reached fertile ground. Parents willingly use protective products for their children in order to ensure proper development without any skin problems. Caretakers are, however, a more and more aware target group and their requirements of products are still growing. The question is, is it worth entering the market of cosmetics for babies?
The preferences of consumers change as quickly as anything in the world around us. Consumer trends can no longer be divided into decades but rather single years, and, in certain industries, even by season. So it is no wonder that companies that are trying to keep up choose rebranding, or at least the gradual revival of their packaging design.
Some substances require a little more attention than others. The reasons are varied. Sometimes a specific temperature must be maintained, on other occasions greater container strength is needed. At other times, the shape must be specially adapted to the form of the material carried inside, while sometimes not only is product safety of concern, but also that of people in its vicinity – as is the case with hazardous agents.
Many people cannot imagine their life without social media, and it has also become an important part of the marketing strategy employed by big companies. Being present on social media involves increasing the prominence of web pages, reaching different groups of recipients using particular distribution channels and improving the image of a company.
- Lorcan Knight
- Topic Entry
- Created 09 May 2019
- Modified 24 Jul 2019
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