The combination of high quality design, manufacturing and decoration that helps to create effective luxury packaging solutions for personal care and drinks products will be the main theme of the Pollard Boxes stand at Packaging Innovations London.
The company will demonstrate examples of boxes produced using a range of advanced techniques that establish premium positioning, maximise on-shelf appeal and emphasise brand differentiation.
Substantial investment in recent years in the latest production equipment enables Pollard to manufacture to extremely fine tolerances, producing robust and reliable boxes with defined edges and tidy turn-ins that project a quality feel to reflect the image of the products they contain.
The company will also show samples of its special deep boxes and slipcases that can be created up to 330mm deep instead of the more traditional 210mm, which are ideal for premium drink brands.
Examples of different materials will be on display such a natural finish rayon cloth with a sparkle effect, and a unique paper with a soft velvet finish that is highly resistant to rubbing and finger marking. These can be further enhanced by a variety of premium decoration options including multi-colour printing in up to ten colours, spot UV varnish, hot foil stamping, embossing, lamination and a variety of special silk screen finishes.
Pollard works closely with each customer in the development of a project, advising on the selection of the correct material and decoration process to meet particular brand objectives, and managing the entire process from initial design to final production for an on-time launch. Members of the sales team will be on the stand to discuss specific requirements with visitors.
Rigid box specialist Pollard Group, which is celebrating its 50th anniversary this year, has invested a further £200,000 in new equipment for its Leicestershire factory. The company has installed a Lamina 1116 Blackline fully-auto litho sheet laminator, in particular to meet the demands of a significant new order from a major high street retailer.
Pollard to highlight personal care capabilities
The latest manufacturing and decoration techniques that help to create on-shelf appeal and brand differentiation in the competitive personal care and cosmetic markets will be a central theme of the Pollard Boxes stand at this year’s Packaging Innovations in London.
Presentation box gets the Regal treatment
Rigid box specialist Pollard Boxes has produced a bespoke presentation box for leading Chivas Regal Scotch Whisky. The box has been specially created for the brand’s limited-edition Chivas 18 Ultimate Cask Collection, a travel retail exclusive reinterpretation of its renowned blend Chivas 18.
High quality decorative effects to enhance the luxury image of products in the drink and beauty sectors will be demonstrated by rigid box specialist Pollard Boxes at this year’s Luxe Pack in Monaco, along with a host of eye-catching designs that help maximize on-shelf presence and appeal in competitive markets. A highlight of the stand will be the travel retail presentation box created for Glenfiddich 21 year old whisky.
- Elias Bittan
- Product Info
- Created 22 Jul 2015
- Modified 24 Nov 2015
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