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Are you Fashion or Green?

  • Premi

Premi has developed two new packaging concepts representing the trends for spring/summer 2017: on one hand, “strong fashion colours” and on the other, “green cosmetics”.

It’s time to be daring with shocking colours and pop hues: There are no rules, it’s an opportunity to experiment.

The undisputed star of catwalks is the colour pink. Pantone is indicating Pink Yarrow as one of the hottest shades of the season. Premi’s I'M BEAUTY packaging identifies this trend: using paint with full colouring and gold hot-stamping. It is a piece of cosmetic packaging that does not go unnoticed and that cannot be absent in a beauty case!

Attention to the environment and eco-sustainability is a growing trend that involves various sectors, from food to fashion through to cosmetics. Every day, more and more consumers are questioning the origin of the ingredients of their cosmetic formulas and the sustainability of beauty products.

The packaging sector cannot ignore this trend. The Premi team has developed a completely eco-friendly bottle made of GREEN PE bioplastic and a wood closure, without giving up a sophisticated design.

And you ... with what trends do you identify yourself? Are you more fashion-oriented or do you believe in the green revolution?

Come and visit us during Cosmoprof Bologna, March 16th to 19th, 2017 (in Hall 18 - Stand E32-f31). There will be a surprise waiting for you!

See also

Premi’s distinguishing factor: 3D inkjet technology

The challenge facing brands today is that of responding to the needs of an increasingly demanding consumer, who has clear ideas about what he wants and whose choices are more difficult to influence. This is why it is becoming increasingly important to pay acute attention to new market tastes and trends, enabling Premi to present innovative products that stand out from those offered by competitors in the beauty, skincare, make-up, and fragrance industries.

Luxurious and sustainable packaging: a new possibility

Premi Beauty Industries are delighted to have been selected by New Zealand Secret to produce the packaging for their first skin care line. The extensive new range features a cleansing milk, a facial toner, a serum, and an anti-aging cream for both day and night. Premi Studio, the creative team behind Premi, suggested using luxury packaging for the products to capture New Zealand Secret’s brand philosophy, which focuses on nature, harmony, and balance.

The countdown has begun to the inauguration of the new Premi showroom in Los Angeles! Coinciding with Luxe Pack this year (February 8th, 2018), Premi has the pleasure of announcing the opening of its first US office. Not far from the prestigious district of Beverly Hills, the new showroom is ready to welcome customers who will be able to see all the "Made in Italy" designs of products in the P-collection and projects carried out for the most important brands in the sector thanks to the contribution of the Premi Studio team.

  • Andrea Benito
  • Product Info
  • English
  • Created 10 Mar 2017
  • Modified 07 Mar 2017
  • Hits 913