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Premi USA: Cyndi Pereira heads up the new office!

North America, USA, Beauty, Personal Care, Cosmetics, Personal Care, Skin Care

Over 15 years of experience in the packaging industry has led Cyndi Pereira, VP of Business Development for North America, to lead the Premi team in the USA. A business administration and marketing graduate, she began her professional career in the packaging sector as a Beauty Sales Director dealing with marketing activities for all product lines, including personal care and skin care. She continued her career working at important companies, covering managerial and strategic roles, and taking care of all the development processes of a cosmetic product, from design to formulation.

Her skills, combined with her passion for the beauty sector, have allowed Cyndi to be in contact with leading beauty brands.

"My lengthy experience", she says, "has allowed me to establish excellent relationships in the industry.  I love the creative side of the business, I feel satisfaction throughout the birth and evolution of a project; from the development of the idea to the actual product launch."

Premi is ready to enter the American market thanks to the experience gained by Cyndi in the sector and Premi's know-how with regard to the development of beauty products.

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Luxurious and sustainable packaging: a new possibility

Premi Beauty Industries are delighted to have been selected by New Zealand Secret to produce the packaging for their first skin care line. The extensive new range features a cleansing milk, a facial toner, a serum, and an anti-aging cream for both day and night. Premi Studio, the creative team behind Premi, suggested using luxury packaging for the products to capture New Zealand Secret’s brand philosophy, which focuses on nature, harmony, and balance.

The countdown has begun to the inauguration of the new Premi showroom in Los Angeles! Coinciding with Luxe Pack this year (February 8th, 2018), Premi has the pleasure of announcing the opening of its first US office. Not far from the prestigious district of Beverly Hills, the new showroom is ready to welcome customers who will be able to see all the "Made in Italy" designs of products in the P-collection and projects carried out for the most important brands in the sector thanks to the contribution of the Premi Studio team.

  • Company News
  • English
  • Modified 15 Feb 2018
  • Hits 937