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The Pharmaceutical world can also be beautiful ...

  • Premi
Beauty, Personal Care, Cosmetics, Eyes, Pharmaceuticals, Primary Packaging, Caps, Lids, Glass, Packaging Decoration, Embossing, Hot Stamping

The times when the pharmacy was a sterile place for purchasing drugs and little else are far in the past. The pharmaceutical market is evolving under the eyes of  the public, and much of the change is being caused by the demands of an increasingly careful consumer who prioritises the safety and functionality of a pack, yet is unwilling to make sacrifices when it comes down to packaging appearance.

Bionike, a leading manufacturer of skincare products in the pharmaceutical sector, has chosen to work alongside Premi ahead of the launch of their new regenerating Myage line: a complete beauty treatment consisting of a day cream, serum, and night cream which deliver hydration, elasticity, and radiance to sensitive skin. Bionike has selected Premi’s precious Luxe glass line to package the products, and packs will be decorated using hot-stamping with an embossed Bionike logo embellishment on the lids.

Customisation options such as these are what uphold Premi as the ideal choice for brands who want to build their brand image through the customisation of small packaging details that truly make the difference.

See also

Premi’s distinguishing factor: 3D inkjet technology

The challenge facing brands today is that of responding to the needs of an increasingly demanding consumer, who has clear ideas about what he wants and whose choices are more difficult to influence. This is why it is becoming increasingly important to pay acute attention to new market tastes and trends, enabling Premi to present innovative products that stand out from those offered by competitors in the beauty, skincare, make-up, and fragrance industries.

Luxurious and sustainable packaging: a new possibility

Premi Beauty Industries are delighted to have been selected by New Zealand Secret to produce the packaging for their first skin care line. The extensive new range features a cleansing milk, a facial toner, a serum, and an anti-aging cream for both day and night. Premi Studio, the creative team behind Premi, suggested using luxury packaging for the products to capture New Zealand Secret’s brand philosophy, which focuses on nature, harmony, and balance.

The countdown has begun to the inauguration of the new Premi showroom in Los Angeles! Coinciding with Luxe Pack this year (February 8th, 2018), Premi has the pleasure of announcing the opening of its first US office. Not far from the prestigious district of Beverly Hills, the new showroom is ready to welcome customers who will be able to see all the "Made in Italy" designs of products in the P-collection and projects carried out for the most important brands in the sector thanks to the contribution of the Premi Studio team.

  • Company News
  • English
  • Modified 13 May 2019
  • Hits 228