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Millenials and the Selfie Craze

  • Premi
Beauty, Personal Care, Primary Packaging, Airless Packs, Airless Bottles, Bottles, 10 - 99.99 ml, 30 ml

The selfie craze, popular with all age groups, has taken the world by storm, and, if the beauty industry wants to keep up with the times and the desires of consumers, it can no longer afford to neglect this trend.

In order to stimulate the interest of new and future consumers (millenials who necessitate perfection in order to be able to take selfies at any time), beauty brands feel the pressure to match the speed of the fast-paced market movements.

Generation Y increasingly expects personalisation as part of the Beauty product experience, and, what’s more, demands this with immediate results.

This explains the increasing popularity of products that leave your skin looking brighter and younger within ten minutes of application, guaranteeing a youthful luminosity even after a sleepless night.

Today’s most fashionable products are those which offer specialised solutions or those that respond better to the personal needs and new lifestyles of this younger generation.

Evidence suggests millennials have a particular penchant for correcting and luminating creams, which deliver a similar effect to those of face creams, but within a shorter time, guaranteeing bright and smooth skin straight away.

Young women desire functional products which are easy to use, deliver immediate results, and are also comfortable to carry around.

In order to respond to the needs of these new and increasingly discerning young consumers, Premi presents its new Pocket line: three airless bottles available in capacities of 10, 15, and 30ml, and suitable for packaging correcting, illuminating, and boosting creams. The Pocket line is a practical and easily portable solution which enables users to maintain a flawless appearance all day long.

See also

Premi’s distinguishing factor: 3D inkjet technology

The challenge facing brands today is that of responding to the needs of an increasingly demanding consumer, who has clear ideas about what he wants and whose choices are more difficult to influence. This is why it is becoming increasingly important to pay acute attention to new market tastes and trends, enabling Premi to present innovative products that stand out from those offered by competitors in the beauty, skincare, make-up, and fragrance industries.

Luxurious and sustainable packaging: a new possibility

Premi Beauty Industries are delighted to have been selected by New Zealand Secret to produce the packaging for their first skin care line. The extensive new range features a cleansing milk, a facial toner, a serum, and an anti-aging cream for both day and night. Premi Studio, the creative team behind Premi, suggested using luxury packaging for the products to capture New Zealand Secret’s brand philosophy, which focuses on nature, harmony, and balance.

The countdown has begun to the inauguration of the new Premi showroom in Los Angeles! Coinciding with Luxe Pack this year (February 8th, 2018), Premi has the pleasure of announcing the opening of its first US office. Not far from the prestigious district of Beverly Hills, the new showroom is ready to welcome customers who will be able to see all the "Made in Italy" designs of products in the P-collection and projects carried out for the most important brands in the sector thanks to the contribution of the Premi Studio team.

  • Company News
  • English
  • Modified 14 May 2019
  • Hits 231