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Luxurious and sustainable packaging: a new possibility

  • Premi

Premi Beauty Industries are delighted to have been selected by New Zealand Secret to produce the packaging for their first skin care line. The extensive new range features a cleansing milk, a facial toner, a serum, and an anti-aging cream for both day and night.

Premi Studio, the creative team behind Premi, suggested using luxury packaging for the products to capture New Zealand Secret’s brand philosophy, which focuses on nature, harmony, and balance. In order to achieve this, black and gold have been used as the primary colours to ensure that the packaging is distinctive, with a matte paint used for vases and flacons and gold hot stamping used to embellish the pack. In addition, the packaging uses wooden accessories to reflect the company’s consideration for the environment and in response to the pressure being placed on brands to act responsibly.

Semi-custom is one of the many solutions that Premi offers to those wishing to create a unique product starting from a standard collection. For this project in particular, New Zealand Secret’s brand logo (a stylized leaf) became a truly distinctive feature when engraved on the top of the wooden accessories.

The world of beauty is expected to see more and more solutions such as those offered by the Premi Studio team, all of which are the perfect mix of design, refinement, innovation, and sustainability.

See also

Premi’s distinguishing factor: 3D inkjet technology

The challenge facing brands today is that of responding to the needs of an increasingly demanding consumer, who has clear ideas about what he wants and whose choices are more difficult to influence. This is why it is becoming increasingly important to pay acute attention to new market tastes and trends, enabling Premi to present innovative products that stand out from those offered by competitors in the beauty, skincare, make-up, and fragrance industries.

The countdown has begun to the inauguration of the new Premi showroom in Los Angeles! Coinciding with Luxe Pack this year (February 8th, 2018), Premi has the pleasure of announcing the opening of its first US office. Not far from the prestigious district of Beverly Hills, the new showroom is ready to welcome customers who will be able to see all the "Made in Italy" designs of products in the P-collection and projects carried out for the most important brands in the sector thanks to the contribution of the Premi Studio team.

  • Company News
  • English
  • Modified 14 May 2019
  • Hits 208