Beauty trends: Anti-ageing dedicated to men

Beauty companies are expanding their ranges of products dedicated to men with specific treatments such as sports and anti-ageing serums. 

Dr. Max Pharma, a leading company in the production of beauty skincare products for the pharmaceutical industry, has chosen Premi for the launch of their new Nuance man line consisting of a daily energizing gel, nightly cream and aftershave in the distinctive 50ml Premi Airglass. Interior art and metallization of the accessories enhance the glass line of the Premi P collection.

As packaging dedicated to men becomes more refined, the result is a product with an elegant design for the man who seeks quality without having to renounce to aesthetics.