How can Cigarette Boxes Increase Tobacco Industry Revenue?

The tobacco industry is one of the largest industries when it comes to consumer products. The popularity of smoking has its roots in the world wars of Europe. From the tobacco bushes of America, the colonial powers took the product and exported it to all parts of the world. And that is how we have the availability and large scale production of all forms of cigarettes in all forms of cigarette packaging.

The role of packaging

Being a perishable product, meaning that it can be affected by outside factors that can negatively impact the shape, taste and quality of the items, cigars and cigarettes need proper wrapping materials. The function of this wrapping is very simple. Protecting the commodity from the effects of sunlight, heat, moisture and other microbes. Another aspect is protection from manual mishandling, physical shock prevention during transit and providing the items with a proper storage ability. This helps to enhance the shelf life of the cigarette. A stable structure is required to make the wrapping suitable to be displayed easily, in an attractive manner.

However, there is one other role of custom cigarette packs. And that is what is most useful when it comes to sales. The product presentation. The visual appeal of the box that attracts people into buying them.

The impact of well-designed boxes on sales

The governments of various countries have effectively banned the promotion of cigarettes via newspaper, TV or social media advertising. And yet, the sales are on the rise. What is that influences thousands of people to start smoking every day. It is not any direct influence from the companies. It is not salesmen, neither any other promotional activity.

It is all due to the role played by the “silent salesman”: the presentation of the product. It is what has played a role in maintaining and increasing sales. The product is addictive, so you can be sure of repeat sales. However, the first impression is what will determine whether you have captured the customer or not.

How does revenue depend on the box?

Revenue comes from sales. As mentioned above, the impact of packaging matters. If your custom cigarette boxes are appealing enough for the customer to buy, you get revenue. Here are a few ways in which you can use your limited marketing resources to make a greater impact, and make more sales:

• Branding: it is no secret that smokers usually tend to smoke a specific brand. The addictive nature of the product helps, and if you can get the customer to purchase your brand, you have a potential source of sales. Branding makes the item more recognizable and reinforces an image of quality and customer satisfaction. Promote your company by printing the name in a large, classy font on the box, or an aesthetic logo on cigarette boxes for sale. Companies like Dunhill and Marlboro use this technique to make their product stand out. And considering how smoking has become a trend, branding has become all the more important.
• Customization: design your boxes in a way that they look appealing and unique. The current standard designs of cuboid containers with a flip-top are outdated. Bring in innovation and go for new packaging techniques like cylindrical containers, or reusable packaging, or a packet that the customer can put their name upon. These factors will help the buyer to feel a connection with the product and feel special. Silver cigarette boxes with your name engraved on it, are given away by companies to loyal customers to reinforce this connection.
• Costs: another way to increase revenue is to reduce costs. And packaging can help do that too. Buying wholesale cigarette boxes from third party suppliers can help you reduce production costs. The fact that the cardboard used to make the boxes is cheap and easy to produce, as well as customize, is an important factor in lowering costs.

These are three ways in which the tobacco industry uses the packaging of its products in order to increase revenue, by increasing sales and lowering costs.