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Many brands that sell their products via retail channels are showing a desire to develop a full line of branded packaging to present their goods. Using a combination of pouches, boxes and ribbon (for example) adds a lot of value at the point of sale and helps create the ultimate customer experience. Sourcing multiple suppliers and bringing all the elements together is challenging enough, however, before even considering the consistency of finishes and logistical arrangements.
After many years providing expertise in premium bags, boxes, ribbon and tissue paper, luxury packaging manufacturer Procos GmbH has now extended its range to woven products such as pouches, cases, garment covers and more. In order to demonstrate the potential of utilizing its one-stop-shop offering, Procos has created "YourBrand" - an imaginary brand with two comprehensive lines of packaging, one produced with cosmetics in mind and the other directed towards fashion.
"YourBrand" showcases the power of consistent design across a wide variety of packaging solutions. The fashion line in particular highlights the beautiful materials and weaves available in the new range of woven products. The ultimate objective is of course, to provide inspiration to designers, brands and retailers and offer an open invitation to collaborate on personalized ranges.