Herbal Essences and TerraCycle Create the Brand’s First-Ever Beach Plastic Bottle
Each year, upwards of 8 million tons of plastic waste end up in rivers, lakes and oceans, harming the plant and wildlife that make up these naturally diverse environments. To celebrate World Water Day, Herbal Essences has teamed up with an innovative waste management company, TerraCycle, to create recyclable shampoo and conditioner bottles made of 25% beach plastic. This partnership is just one step in helping TerraCycle advance their mission to eliminate the idea of waste and bring awareness to the plastic pollution in our waterways.
14 Mar 19
