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Puig announces a minority investment in Kama Ayurveda, India’s leading authentic Ayurvedic brand of beauty and personal care products. As part of its investment, Puig will infuse INR 100 crore (12.5 million euros) into Kama Ayurveda to further the company’s domestic and international expansion and have the option to further increase its stake in the years ahead. With this investment Puig enters an emerging market with vast growth opportunity for beauty and personal care products, as well as fragrances.