Having joined together with Pulpex, some of the world’s largest consumer packaged goods companies (CPGs) are now harnessing the power of collaboration to develop a widely recyclable and renewable paper bottle. Diageo, Unilever, PepsiCo, GSK Consumer Healthcare, Castrol, The Estée Lauder Companies and Kraft Heinz are each designing and testing Pulpex paper bottles for select brands within their portfolios.

“These companies have come together in a remarkable and powerful partnership to innovate in sustainable packaging,” said Scott Winston, Pulpex CEO. “Our united efforts in developing paper packaging solutions will help each company meet their sustainability goals.”

Ahead of World Environment Day (5 June), Pulpex released a short film that envisions a not-too-distant future where everyday household products will be readily available in Pulpex paper packaging. The ‘Pulpex Home’ takes viewers on a fly-through of a contemporary family home to discover iconic consumer brands in Pulpex bottles.

Having joined together with Pulpex, some of the world’s largest consumer packaged goods companies (CPGs) are now harnessing the power of collaboration to develop a widely recyclable and renewable paper bottle. Diageo, Unilever, PepsiCo, GSK Consumer Healthcare, Castrol, The Estée Lauder Companies and Kraft Heinz are each designing and testing Pulpex paper bottles for select brands within their portfolios.

Made from sustainably sourced, FSC-certified wood pulp from responsibly managed forests, Pulpex bottles are designed to be recyclable in standard paper waste streams^[1]. The bottles are customisable by shape, size, color and labeling to fit the needs of brands.

 Plans and timelines for launching paper bottles into the market vary depending on the brand and specific product.

^[1] Pulpex bottles are recyclable where facilities exist