The purchase of skincare and cosmetics has always been a lifestyle choice. For most women (and men), the products they use on their skin say as much about them as the clothes they wear. Pioneer, statement-making scents such as Chanel Number 5 and Opium were the first to exploit this. Decades later, brands aligned their products with global concerns, such as HIV (MAC) and animal testing (The Body Shop).
A desire for sustainability
Today, if there is one issue that unites consumers across the globe, it is sustainability. The genuine desire to leave a minimal carbon footprint is game-changing every facet of our lives – from zero-waste supermarkets to ethical fashion, from eco-travel to passive housing.
In the case of skincare, the challenges of this new landscape are multiple. On the one hand, brands must make their customers feel good by offering products that are biodegradable inside out – from the formula to all components of the packaging architecture. On the other hand, it must continually strive to deliver new, engaging experiences for a consumer empowered by the information age, social media and a rising global consciousness. These challenges can only be met, or better still, anticipated, by brands working closely together with packaging agents.
Choosing the right partner
With packaging accounting for over 40% of total plastic usage, brands must ensure that their packaging provider adheres to ethical practices. So how can they do this? There are several checks and balances that offer the basic guarantees.
Firstly, and most obviously, read the company’s CSR (corporate social responsibility) statement for their level of commitment on environmental impact. Enquire about what measures they have in place to ensure that the players in their own supply chain do the same, backed up with certification from one of the major governors such as Ecocert. Look at their catalogue; does it offer options for no-water formulas? If the company has its own team that is dedicated to researching renewable materials, greener processes and cleaner technologies, it is an assurance that innovation is a priority.
One of the key drivers of Quadpack’s new Design and Advanced Technologies department is developing sustainable packaging in tandem with investigating new materials and methodologies that meet brand requirements.
So, the good news is that today sustainability and creativity are more compatible than ever. Take the ethical Dutch company Teeez, whose paraben-free formulas come exquisitely dressed in vintage floral patterns. Or the finely-printed recycled cardboard used by Bleach London and Origins.
Companies such as the vegan-friendly 3INA invite Millennials to ‘own’ the brand via modular packaging architecture and in-your-face messaging, while prestige brands for the more mature user are delivering increasing sophisticated and sensorial formulas in packaging concepts that have high quotients of biodegradability, desirability and convenience.
Working in harmony
To achieve this level of harmony, it is vital that brand and packaging supplier work together every step of the way. Faced with short lead times, cosmetic product developers need to know that that their new launches can hit the shelves not only in record speed, but also with the assurance that the product is respectful to the environment.
Smart, modular packaging, mix-and-match formats, digital printing and personalization can be achieved with recyclable materials and sustainable processes, but innovation must be built into the marketing strategy from the get-go. Striking the correct balance of engaging and green will take some effort, but it will make your customer happy. And the planet too.
– Julie Vergnion, Quadpack Skincare Category Manager
New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas
Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.
Customisation: make-up meets diversity
Women of mixed ethnicity constitute a target group that is set to growth exponentially. Yet their colour cosmetics needs are far from being met. As brands seek ways to cater to the many skin tones within this group, packaging will emerge as a key factor in 'serving the underserved'.
Niche is the new normal
It is every brand's wish to be different. In fragrance, where aesthetics rule, differentiation becomes even more important. In recent years, this has spurred a trend that has seen more and more niche brands appearing in an ever-crowded market. With a large percentage of the 2,000 global fragrance references launched by these niche players last year, the current status looks to be stabilising. In other words, niche is the new normal.
Quadpack trend directive: 3 emerging trends for 2019
Quadpack’s designers have developed three key trends based on architectural, fashion, art and demographic influences. Three trends which can be applied to beauty packaging to create surprising new designs ahead of the curve for forward-looking brands.
November 2017 Mix it! Blend it! Skincare goes BIY
Mixing facial treatments is an age-old tradition. Preparing your ingredients before applying them to your face turns skincare into a ritual. One that brings a feeling of wellbeing, of spending some precious 'me-time'. Whether blending your favourite colours or combining different products, this active involvement in the practice of skincare is trending – and packaging is here to help.
Navigating make-up's new frontier
The make-up game has changed. The dynamic of 'fast fashion', where customers expect to see something new from their favourite brands on an almost weekly basis, has impacted the colour cosmetics industry. Even for large companies, the lead time from product development to launch has gone from two years to less than three months.
Fragrance goes natural
The world is changing. New generations have new priorities, driven by an acute awareness of the need for sustainability. As the Millennials grow up, so their influence grows. While this generation does not have great spending power (yet!), these youngsters are demanding products and practices that respect the planet. Fragrance brands are quick to recognise this demand, understanding that their own efforts at sustainability can only benefit by meeting their needs.
Quadpack trend directive: 3 emerging trends for 2018
Quadpack's creative team identifies the next big trends in the beauty industry. Its Trend Directive takes a global view of major cultural trends, including consumer lifestyles, and predicts how these will influence formulations, as well as packaging.
Changing times in the fragrance industry
As trends go, perfumery is more enduring than other beauty sectors like colour cosmetics or skincare. This area is less fickle and changeable and more inclined to embrace classic sophistication. Nevertheless, change does happen and is happening now, much of it driven by the new generation of consumers. Isabelle de Maistre, Quadpack's Perfumery Category Manager explains.
Make-up meets skin care
It's a fact that make-up and skin care are growing ever closer, and it's the packaging that makes it possible. With formulas combining all kinds of benefits, ranging from anti-ageing treatment, through SPF, to colour, new designs allow favourite cosmetics to be delivered through multi-function packs. The same pack that's good for cream is now often also good for make-up. Sonia Cerato, Quadpack Make-Up Category Manager explains.
Beauty on the go: Packaging trends seen by Quadpack
The pressure is on for today's busy woman. Increased self-consciousness, pushed by the pressure of social media, compounds her accelerated life rhythm, nurturing the demand for smart beauty products. These must allow beauty routines to be applied anytime, anywhere. Packaging providers are responding with ever more innovative solutions, riding the wave of this rising trend: Beauty on the go.
Quadpack demonstrates forward-thinking in eco friendly beauty packaging
Earth-friendly containers help save resources, energy, money and, of course, the environment. For cosmetics brands, however, such words may conjure up images of low-quality bottles, jars and tubes, that look cheap and perform accordingly. Now more than ever, this could not be farther from the truth. Today's reality is that sustainable packaging can look and perform as well as concepts devised without the planet in mind, while tying in with a rising public awareness.
Fragrance, who to be today?
Stylish, subtle, lively, distinguished. Perfume allows consumers to be whoever they want. That makes choosing a fragrance an emotional choice, with packaging a key decision-making factor. Quapack, in partnership with Premi, offers a full range of perfume bottles, from classic shapes and slim vials, to avant-garde formats for niche brands like children's cologne.
Packaging goes 'eco-chic'
Gone are the days when organic cosmetics meant low-cost, do-it-yourself recipes of dubious results. The concept of natural beauty now encompasses the whole spectrum of cosmetics, with high-end luxury brands offering first-class organic treatments, free from artificial ingredients. The beauty sector now goes even beyond organic formulas, to encompass environmentally-friendly packaging, under the new umbrella of 'eco-chic'.
New foamers tested with a functional mock-up
New formula? New delivery method? No problem! Apollo’s patented foam pumps can be tested with your formulation fast, thanks to the advanced technology of its four seasons climate control testing machine and its ability to create functional mock-up samples that look like they are made from an actual production mould.
- Charlotte Way
- Company News -> QP Corporate News
- Created 21 NOV 2018
- Modified 22 NOV 2018
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