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Let's connect with Charlotte

  • Quadpack
Beauty, Personal Care, Cosmetics

Over the past few months, as part of our Trend Roadmap, we have introduced you to Quadpack’s family of virtual personalities. Together, these people paint a picture of modern life (you may recognise a bit of yourself in each one) and are there to guide you through an increasingly complex consumer landscape.

Now it’s time to meet Charlotte, the Gen Z embodiment of the Phygital trend.

Charlotte’s smart phone is her third arm. She organises her busy social life on Whatsapp, discovers new beauty brands on Instagram, and shares everything on social media. For Charlotte, life all about serendipity and connectivity. She likes to be open to anything and everything; anytime and anywhere.

“My close friends call me ‘Lotta’, because they think I do a lot of everything! It’s true! But technology helps me get the most out of life. I just love it when a friend checks in on social media to a cafe I happen to be passing by. I carry pretty much everything I need in my backpack for insta dates likes these. Because my life is so spontaneous, I need beauty products that are easy-to-use and are up for anything.”

Quadpack’s Fine Mist spray help keeps on-the-go people like Charlotte looking fresh all day long by spraying on an astonishingly sheer layer of perk-me-up facial treatment. You can read more about this exciting new relaunch here

 

Quadtags
  • Skincare
  • Fragrance
  • Bespoke / Design
  • Glass

See also

New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas

New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas

Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.

Quadpack demonstrates forward-thinking in eco friendly beauty packaging

Quadpack demonstrates forward-thinking in eco friendly beauty packaging

Earth-friendly containers help save resources, energy, money and, of course, the environment. For cosmetics brands, however, such words may conjure up images of low-quality bottles, jars and tubes, that look cheap and perform accordingly. Now more than ever, this could not be farther from the truth. Today's reality is that sustainable packaging can look and perform as well as concepts devised without the planet in mind, while tying in with a rising public awareness.

  • Company News -> QP Corporate News
  • English
  • Modified 30 Aug 2019
  • Hits 424