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Crafting the future: How luxury packaging is changing for the better

  • Quadpack
Europe, France, Switzerland, France, Beauty, Personal Care, Luxury, Shows, Associations, Media, Packaging Trade Shows, Events, Luxe Pack

We’ve been to one of the most important packaging exhibitions in Europe – and tell you all about it

When young Greta Thunberg made her striking speech at the UN Headquarters in New York, resonating with millions of children who went to the streets to protest for climate action, we all had the same thought: the world is changing. Greta – and the youth she represents – is an icon of a generation that demands urgent transformation in the way we live, take purchase decisions and manage companies.

Business transformation for a more sustainable world was a key topic of Luxepack Monaco, one of the most important luxury packaging exhibitions in Europe that was held from September 30 to October 2, 2019. By rethinking packaging, the industry is investing in reusable, renewable, recyclable and reduced solutions, even for the most sophisticated products.

The lifecycle of the product is one of the biggest concerns for all players. From the design to the disposal, packaging should be sustainable, which includes compostable, recycled (and recyclable) materials. Printing and decoration industries are also taking this trend into account, coming up with solutions that allow disassembling, reusability and recyclability of all components.

Sustainability is such an important topic that it intersects all main trends presented during Luxepack Monaco: from personalization to digitalization, from storytelling to ecommerce, all industry players are demanded to bring eco-conscious solutions to the table. In order to connect consumers to their brands without compromising their premium experience, companies are engaging them in a global conversation and reinventing the concept of luxury.

Sophistication now means ‘instagrammability’, focusing more on experiences and backstories than on big brands. Niche took the lead and is now inspiring large businesses, which have learned that essentialism and thoughtfulness are overtaking excess and impulse. Packaging is a big part of this trend: from the origin to the end, it should be carefully thought to respect consumers’ needs – and the planet we all live in.

 

Quadtags
  • Corporate Social Responsibility

See also

New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas

New Design & Advanced Technologies department concentrates on pro-active research and conceptual ideas

Beauty brands need packaging that protect and enable the formula, fit the brand and bring differentiation. Considering this triple requirement as early as possible is the focus of the new department of Design & Advanced Technologies at Quadpack Industries. Dedicated to proactive research into new trends, product ideas, techniques and materials, it aims to work alongside brands and contract manufacturers during the creation of their new formulations.

Quadpack demonstrates forward-thinking in eco friendly beauty packaging

Quadpack demonstrates forward-thinking in eco friendly beauty packaging

Earth-friendly containers help save resources, energy, money and, of course, the environment. For cosmetics brands, however, such words may conjure up images of low-quality bottles, jars and tubes, that look cheap and perform accordingly. Now more than ever, this could not be farther from the truth. Today's reality is that sustainable packaging can look and perform as well as concepts devised without the planet in mind, while tying in with a rising public awareness.

  • Company News -> QP Corporate News
  • English
  • Modified 21 Oct 2019
  • Hits 234