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    Sabic, The Estée Lauder Companies, and Origins announce collaboration to unveil the first premium brand packaging tube made with certified circular polyolefins

    • Sabic

    SABIC, a global leader in the chemicals industry, today announced its collaboration with The Estée Lauder Companies (ELC), a global leader in prestige beauty, global skincare brand Origins Natural Resources Inc. and beauty packaging manufacturer Albéa for the upcoming 2021 market debut of an advanced beauty tube pack for Origins. Origins will be the first prestige beauty brand to use certified circular polyolefins from SABIC’s TRUCIRCLE™ portfolio to launch a tube pack format of its global best-selling Clear Improvement™ Active Charcoal Mask.

    Origins will be using tubes made from certified circular polyolefins manufactured by SABIC as a result of a revolutionary recycling process. The cap of the new packaging will be made from certified circular Polypropylene (PP), while the tube structure is made from certified circular Polyethylene (PE). SABIC’s advanced recycling technology regenerates hard-to-recycle plastics, which would otherwise be destined for incineration or landfill. It breaks them down to produce purified chemical products, which are then used as a feedstock to recreate high-performance plastics akin to a virgin material – in this case, polyethylene and polypropylene. SABIC’s ground-breaking, certified circular polyethylene and polypropylene are part of its TRUCIRCLE portfolio of circular solutions. Through the use of this innovative technology, Origins, ELC, SABIC and Albéa are pushing the pace of development needed across the value chain to drive a circular plastic economy.

    "At The Estée Lauder Companies, we approach sustainable design options for our prestige and luxury packaging with a spirit of collaboration. To further our focus on reducing the potential environmental impacts of a package across its lifecycle, we are proud to partner with SABIC and Albéa on Origins's industry-first sustainable packaging innovation," states Sushil Iyer, Vice President, Global Packaging, The Estée Lauder Companies. "Exploring the uses of Post-Consumer Recycle – PCR – is an incredible resource to drive our sustainable packaging goals, and we are excited to bring a more advanced recycled PCR solution to market."


    In line with ELC’s sustainable packaging goals, which include increasing the amount of post-consumer recycled (PCR) material in its packaging, the strategic partnership will further Origins’ commitment to convert at least 80% by weight of its packaging to recyclable, refillable, reusable, recycled or recoverable by 2023. The masking beauty leader’s long-term goal is to convert all of its current mask tube packs to include recycled plastic by 2023.

    A true pioneer in the "naturals" space, Origins's investment in sustainable packaging solutions truly reflects its core values. For 30 years, the brand has continued to seek out the most powerful ingredients from nature, identify safe alternatives and use breakthrough science to unleash and deliver transformative results – all while continually striving to make decisions that help reduce environmental impact.

    "Respect for our planet is ingrained into our brand's DNA. It guides all that we do and is reflected in our Origins offerings, which is why we’re excited to partner with SABIC and Albéa and provide our consumers with a safe, high-quality and sustainable packaging solution that reduces our impact on the environment," says Francesca Damato, Origins’ Vice President for Global Marketing and Product Development. "Together, we have an exciting opportunity to define how the prestige beauty industry can create attractive as well as responsible packaging that pleases both consumers and the planet. This is a significant first step in the transition towards a circular economy, helping to close the loop on plastic waste."

    Mark Vester, Circular Economy Leader at SABIC, adds: "The new Origins packaging is the result of true collaboration and innovation, and another step forward to closing the loop on used plastics. We are committed to collaborating with partners across the value chain in working towards a more sustainable, circular future."

    "Albéa has been at the forefront of sustainable development in packaging for many years and was the first beauty packaging company to commit to making their solutions 100% circular by 2025. This breakthrough with Origins, The Estée Lauder Companies and SABIC is an industry-first – paving the way for the use of advanced recycled, post-consumer waste into prestige beauty packaging thanks to an innovative source of high-quality resins," emphasizes Stéphane Barlet, VP of Sales, Albéa Americas. "This co-development also highlights the importance of partnership and audacity across the value chain, which is crucial for accelerating the transition to recyclable and reusable packaging."

    SABIC’s TRUCIRCLE offering spans from design for recyclability services and mechanically recycled materials to certified circular products from chemical recycling of used plastics and certified renewable polymers from bio-based feedstock. SABIC's certified polymers are based on a mass balance approach. This widely recognized international sustainability certification scheme verifies that the mass balance accounting follows predefined and transparent rules. In addition, it provides traceability along the supply chain, from the feedstock to the final product.

    See also

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    Sabic Launches Innovative TF-BOPE Film for Frozen Food Packaging

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    Irplast joins Sabic’s Trucircle Initiative by launching circular LOOPP and renewable NOPP film to create sustainable flexible packaging

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    Magnum launches new tubs made using certified circular polypropylene from SABIC’s TRUCIRCLE portfolio

    Magnum, the world’s favorite ice cream brand, has announced the roll out of more than 7 million ice cream tubs made with certified circular polypropylene from SABIC’s TRUCIRCLE initiative that uses feedstock made from recycling used, mixed plastic. The launch represented the “world’s first” tub within the ice cream industry that contains recycled plastic and that aims to contribute towards the challenge of keeping plastic waste out of the environment and in the value chain.

    SABIC highlights its leading edge certified circular solutions

    As global brand leaders or frontrunners in their respective areas, Unilever, Tupperware Brands, Vinventions and Walki Group recognise the importance of sustainability and their role in the circular economy, they also recognise the critical roles purity, quality and safety play in consumer products or packaging. SABIC’s chemical recycling process is a drop-in alternative offering similar properties and processing characteristics to traditionally produced materials.

    SABIC introduces new caps & closures material, outlines strategies for growth and the circular economy at the Berlin Plastic Closures Innovation 2018

    SABIC is reinforcing its activities in the plastics caps and closures (C&C) market. At the Plastic Closures Innovations Conference in Berlin on May 22-24, where SABIC is the headline sponsor, the company will discuss its new Caps & Closures Industry segment, launched at the beginning of the year. It will also introduce its latest materials and solutions for drink, food and non-food packaging caps and closures, and outline its latest measures for addressing issues in the circular economy.

    • Nicole Tauster
    • Product Info
    • English
    • Created 22 Oct 2020
    • Modified 26 Oct 2020
    • Hits 416