Mascara Encyclopedia | The "Magic for Your Eyes" Starts with a Single Fiber

In the world of eye makeup, mascara remains the product that's utterly addictive with just one swipe. It lengthens, curls, and volumizes, instantly adding a story to your gaze.

In this article, we won't focus on techniques, but on "mascara basics" you can easily understand.

01 The Anatomy of a Mascara

Don't be fooled by its small size; it's intricately designed inside:
The bottle, wand, brush, wiper, and cap – all are essential.
Each component determines the application feel and the final makeup effect.

• Bottle: Holds the formula, preventing drying and leakage.
• Wiper: Controls the amount of product picked up, preventing "clumpy lashes."
• Brush: Determines whether the effect is "curling," "lengthening," or "volumizing."
• Cap and Rod: Influence the application feel and sealing effectiveness.

02. The Secret of the Brush Head: The Key to Changing Your "Gaze"

Mascara brush heads are not randomly designed! Common types include:

1. Twist Wired Brush (Nylon Bristle Brush)
   A classic design that evenly coats each lash for a natural, lengthened effect.
2. IM Brush (Injection-Molded Brush)
   Formed by injection molding, allowing for flexible and diverse brush head shapes to meet customized makeup needs.
3. IM-BI-INJECTION Brush (Dual-Injection Molded Brush)
   Utilizes a dual-injection molding process, enabling combinations of colors and soft/hard bristles for both visual appeal and optimal application experience.
4. Hybrid Brush
   Combines different bristle materials and structures to achieve multiple effects like curl, volume, and separation.

03. Multi-Scenario Application of Mascara Brushes

source: AI generated image

04. Stock Mold Recommendations

SH172230/J

• DIMENSION (mm): Ø18.4*129.4mm
• OFC (ml): 13.5
• Aluminum shell, high-end texture.

SH240026/B

• OUTER DIMENSIONS: Φ17*125MM
• OFC (ml): 14
• Classic mascara size and capacity.
• Free of ABS and POM.

From appearance to feel, the value of a mascara lies not only in its contents but also in how it connects the user with "beauty."
SHP continuously monitors global beauty trends, using innovative brush heads and high-quality packaging to ensure that every blink becomes a continuation of your brand's story.