Creativity, design, technicality and flexibility are the key drivers behind MWV’s (NYSE: MWV) enhancements to its Calmar Melodie pump and Clikit IP fragrance solutions.
The enhancements to the company’s pump and spray solutions give customers in the mass and prestige markets more opportunities to customize and differentiate their packaging to make their brands stand out on the shelf.
Launched in Spring 2008, Clikit™ IP, a high-end, cost-effective, resin-injected version of the company’s market-leading Melodie® Clikit™ pump, is now available with a wider array of decorative finishes and high-end aesthetic coatings, including iridescence, sparkle, soft touch, metalized lacquering and custom printing of any pattern or image through sublimation. These finishes provide countless opportunities for differentiation and are essential in elevating the presentation of the pump for a luxurious look and feel.
MWV also expanded the range of dimensions of its Melodie® pump to offer a solution for bottle neck diameters of 17mm, 18mm and 20mm, in addition to its 13mm and 15 mm sizes, along with a proportionately-sized actuator higher than the existing 15mm. These increased diameters for Melodie® are ideally suited for markets where fragrances are sold in larger formats or for bulkier men’s fragrance packs responding to an expanding male grooming market.
These new cosmetic dispensing solutions had been on display at Cosmoprof Bologna, 2009.
MeadWestvaco Corporation (NYSE: MWV), provides packaging solutions to many of the world’s most admired brands in the healthcare, personal & beauty care, food, beverage, media & entertainment, and home & garden industries. The company's businesses also includes Consumer & Office Products, Specialty Chemicals and the Community Development and Land Management Group, which sustainably manages the company’s land holdings to support its operations, and to provide for conservation, recreation and development opportunities. With 22,000 employees worldwide, MWV operates in 30 countries and serves customers in more than 100 nations. MWV manages all of its forestlands in accordance with internationally recognized forest certification standards, and has been named to the Dow Jones Sustainability World Index for the fifth consecutive year. For more information, please visit www.mwv.com.