MeadWestvaco Corporation (MWV), a global leader in packaging and packaging solutions, has released findings from its new Skincare Research & Insights Study. The study explores the five-step ritual that grounds consumer facial skincare routines, and shows that product packaging enhances the sensorial experience of each step.
MWV initiated the qualitative study to deepen its understanding of the role of packaging in the skincare category across international markets.
MWV researchers conducted 23 in-depth ethnographies and 16 two-hour focus groups with a total of 120 participants across Brazil, China, France, South Korea, the United Kingdom and the United States.
The study revealed that skincare consumers do not identify themselves or products by price point (mass, masstige, prestige) but by the sensorial experience of the five-step ritual: Cleanse, Moisturize & Hydrate, Renew & Brighten, Protect, and Beauty Base. Each step evokes a specific experience, and those brand perceptions and feelings can be influenced by the packaging.
- Cleanse: This phase is characterized by feeling refreshed and cared for. A positive experience is fostered through packaging that can be operated with one hand, dispense the proper amount of product and prevent spills.
- Moisturize & Hydrate: This step is characterized by a feeling of pampering and indulgence. Women expect their products to be hygienic and backed with scientific assurance. Consumers are also looking for controlled dispensing and ease of storage.
- Renew & Brighten: This step is most commonly associated with anti-aging measures or whitening products. The experience is perceived to be luxurious and effective. Products for this step are expected to limit waste by allowing the consumer to use the last drop, control dispensing and have scientific efficacy.
- Protect: This is most common with women who live in areas of high sun exposure such as Brazil, and is often repeated throughout the day. This step is an important measure in hydrating and preventing sun damage. Products that serve this step should have a one handed operation, easy and controlled dispensing, and be portable for easy reapplication.
- Beauty Base: Women use foundations or BB/CC creams that provide an easy, protective and clean experience. Packaging should be clean and hygienic — especially in preventing residue buildup — and preferably portable and secure.
"At MWV, we study the way consumers interact with packaging the way our customers study their preferences for what's inside", said Kristy Hooper, global marketing manager, Skincare and Cosmetics, MWV. "Through our skincare insights study, we discovered how deeply ingrained the skincare ritual is across the globe. Understanding the role of packaging in that sensorial and emotional experience is fundamental to how we innovate."
MWV has the expertise and technical capability to help brands leverage these new insights and enhance the rituals that rule women'¡s skincare. MWV's skincare and cosmetic lines allow brands to match each product to the consumers' desired sensorial experience, and deliver on needs for a range of products.
Included in MWV's skincare and cosmetics line are Aria®, Sonnet®, Prelude™ and Sonata™, which allow brand owners to create a family look with high quality dispensing solutions that are classic and versatile. These products also meet consumers' expectations for clean and easy dispensing while delivering on the control and precision they expect.
For more information on the Skincare Research & Insights Study, please visit http://newsroom.mwv.com.
Silgan Dispensing launches recyclable trigger sprayer to bring enhanced sustainability to market
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Two of Silgan Dispensing's plants in France, Le Tréport and Lacrost, have attained ISCC PLUS Certification. Last fall, its plants in Thomaston and Watertown Connecticut also achieved ISCC PLUS Certification. With the certification, Silgan Dispensing is able to trace the amount of renewable materials used throughout its manufacturing process.
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Silgan acquires Unicep Packaging
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Two Silgan Dispensing manufacturing sites receive ISCC PLUS certification
Silgan Dispensing announces that two of its plants in Connecticut, Thomaston and Watertown, have attained ISCC PLUS Certification, the industry’s leading certification for the Mass Balance protocol, which enables tracking of recycled or bio-based material in the production of resin.
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Silgan Dispensing is a member of Cetie, and several members of our team are involved with its various working groups, including one that focuses on screw necks or glass bottles: the Flaconnage Geometry Group. We recently talked with Juan Albi, project team leader for Silgan Dispensing’s beauty and personal care, and Sandy Gregory, director of fragrance marketing, to share about our company’s relationship with Cetie and how new standards are driving sustainability across the industry.
Dispensers that perform flawlessly, differentiate on shelf and reduce impact on the environment
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Silgan Dispensing launches new premium, noiseless sprayer – Sinfonia Elegance
Silgan Dispensing announces the launch of its newest spray, Sinfonia Elegance. Sinfonia Elegance provides the same versatility as Silgan Dispensing’s Sinfonia Spray in a new noiseless version and a softer force-to-actuate, making it an ideal solution for brands that do not want to compromise on consumer experience.
Dior's Sauvage with Silgan dispensing pump is now refillable
The fragrance industry just got a little more sustainable. Best-selling mens fragrance Christian Dior’s Sauvage is now refillable. Dior needed a fragrance pump that would last for years so they trusted Silgan Dispensing to supply one that will continue working, refill after refill.
Silgan Dispensing Melodie Pump selected for Jimmy Choo Fragrance
Silgan Dispending is honored to have worked with Interparfums to create a highly customized actuator on our Melodie pump for the newest Jimmy Choo fragrance for women: I Want Choo. This rose colored pefume looks elegant in it's luxurious bottle.
How has the pandemic impacted consumers' use and relationship with fragrances?
The impact scent can have on a mood and overall sense of wellbeing is nearly impossible to overstate. One fragrance can elicit feelings of coziness and comfort, while another can give a person a sense of luxury and distinction. Given the seemingly endless variations of fragrances and personal uses, it’s no surprise the fragrance market has seen such steady profitability in recent years – at least, prior to COVID-19.
Silgan Dispensing’s first foam solution featured in Bondi Sands’ newly launched self-tanning line, Pure
Silgan Dispensing has partnered with Bondi Sands on its newly launched self-tanning range, Pure. Bondi Sands’ ‘Pure Self Tan Foaming Water’ utilizes Silgan Dispensing’s EZ’R foamer, which features a first-to-market foam application that is 100% recyclable in polypropylene (PP) streams and made entirely from plastic components.
Silgan Dispensing’s Mini NEA line provides beauty brands with high-demand airless and atmospheric sample solutions
Silgan Dispensing is launching its Mini NEA line, available in airless and atmospheric versions, offering convenient and compact solutions for uses such as holiday samples, gift sets, travel sets and in-store testers. Based on the trusted, next-generation NEA platform, this pack provides an excellent evacuation rate and ultra-smooth actuation.
A look at consumer shift in attitude toward conscious beauty
As is the case with any trend, consumers’ interest in natural products has shifted in several key ways that brands in this space must recognize. “Natural” alone doesn’t carry the weight it used to, and in some cases, can be more a liability than a differentiator. Fortunately, there are several strategies brands can employ to deliver products aligned with their customers’ need.
Silgan Dispensing’s acquisition of Albéa Dispensing expands the foundation for our growth strategy
Kevin Clark, President of Silgan Dispensing Systems explains how Silgan's recent acquisition of Albéa's global dispensing business is a transformative step forward on the company's mission to be the preferred partner to its customers.
Silgan acquires Albéa’s Dispensing Systems, Metal and Brazil businesses
With the acquisition of Albéa’s Global Dispensing Systems business, which includes its Metal (Covit Europe & US) and Brazil industrial clusters, Silgan Dispensing expands its range of lotion and fragrance pumps for the beauty, cosmetic, and fragrance markets, while also adding a market-leading portfolio of foaming and fragrance and beauty sampler/mini product solutions. Silgan also gains the experienced team of Albea employees previously focused on those product lines.
e-Commerce: The new rules of packaging and dispensing design
What effect though has the rise in e-commerce had on product development – specifically packaging and dispensing design? The e-commerce model poses several important considerations for brands from a product design perspective. Damaged product, specifically its packaging, is a common reason people return online orders. Designing products that both are appealing online and durable enough to arrive intact is key.
Silgan Dispensing adds to noteworthy home and garden portfolio with latest solution, BOS Enhanced
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, launches its newest solution, BOS Enhanced, a sustained duration sprayer with an improved performance and updated design aesthetics for applications in lawn, garden and beyond.
Silgan Dispensing highlights solutions to deliver a better healthcare dispensing experience
Silgan Dispensing, a global leader in the design, development, and distribution of highly engineered pumps and sprayers in the healthcare, home and personal care markets, will share insights and solutions aimed at delivering a better dispensing experience for patients and caregivers, highlighting solutions in ophthalmic, nasal, topical, wound and animal care.
Silgan to acquire Albea’s dispensing business for $900 million
Silgan a leading supplier of rigid packaging for consumer goods products, has announced that it has signed a binding offer to acquire Albea’s dispensing business for $900 million. The proposed acquisition will further broaden the closures franchise.
- Gratiela Adriana Stefan
- Company News
- Created 19 May 2014
- Modified 04 Sep 2015
- Hits 2532