MWV's Melodie Clikit featured on O Boticario's Malbec Supremo

  • Silgan Dispensing Systems

To celebrate the 10th anniversary of its iconic Malbec fragrance, Brazil's largest cosmetic company, O Boticario, has launched Malbec Supremo, a luxurious new fragrance that uses MWV's Melodie® Clikit® pump.

Over the last decade, O Boticario's Malbec fragrance line has become an iconic symbol of power, masculinity and luxury. Malbec Supremo, the latest addition to the line-up, continues this trend. Using Melodie® Clikit®, Malbec Supremo delivers a rich, voluminous spray and a clean look that seamlessly matches the dynamic characteristics of the fragrance.

The success of the Malbec line is a great example of how MWV works closely with its customers to develop tailored dispensing solutions that complement the personality of any fragrance. Melodie® Clikit® is highly customizable and is delivered pre-assembled to customers, reducing the complexity of buying by simplifying the manufacturing process, which saves both time and resources.

The success of the Malbec line mirrors the explosive growth of the fragrance market in Brazil. Mintel Research shows that 84 percent of all Brazilians wear fragrances every day, and category sales are expected to rise to USD $5.1 billion by 2017.

Competition in the Brazilian fragrance market is hotter than ever, and brand owners need new options to differentiate their products. Pairing Malbec's distinct scent with Melodie® Clikit® allows consumers to experience the fragrance's robust personality with every application - elevating the users' overall experience and driving brand loyalty.

See also

Why standardization is key to driving sustainability across the packaging industry

Silgan Dispensing is a member of Cetie, and several members of our team are involved with its various working groups, including one that focuses on screw necks or glass bottles: the Flaconnage Geometry Group. We recently talked with Juan Albi, project team leader for Silgan Dispensing’s beauty and personal care, and Sandy Gregory, director of fragrance marketing, to share about our company’s relationship with Cetie and how new standards are driving sustainability across the industry.

How has the pandemic impacted consumers' use and relationship with fragrances?

The impact scent can have on a mood and overall sense of wellbeing is nearly impossible to overstate. One fragrance can elicit feelings of coziness and comfort, while another can give a person a sense of luxury and distinction. Given the seemingly endless variations of fragrances and personal uses, it’s no surprise the fragrance market has seen such steady profitability in recent years – at least, prior to COVID-19.

Silgan acquires Albéa’s Dispensing Systems, Metal and Brazil businesses

With the acquisition of Albéa’s Global Dispensing Systems business, which includes its Metal (Covit Europe & US) and Brazil industrial clusters, Silgan Dispensing expands its range of lotion and fragrance pumps for the beauty, cosmetic, and fragrance markets, while also adding a market-leading portfolio of foaming and fragrance and beauty sampler/mini product solutions. Silgan also gains the experienced team of Albea employees previously focused on those product lines.

  • Gratiela Adriana Stefan
  • Product Info
  • English
  • Created 08 Oct 2014
  • Modified 04 Sep 2015
  • Hits 2499