Silgan Dispensing announces the launch of its newest spray, Sinfonia Elegance. Sinfonia Elegance provides the same versatility as Silgan Dispensing’s Sinfonia Spray in a new noiseless version and a softer force-to-actuate, making it an ideal solution for brands that do not want to compromise on consumer experience.
For aerosol consumers, the actuator is often the most overlooked part of the product packaging. While they recognize the actuator is the component that dispenses the product, not many are aware that the actuator also controls the fineness of the spray, the amount of product that is dispersed and even how the product is applied.
Because the actuator controls the nuances of how a product is dispersed – from the length of the spray to the size of the mist and how the can is held – the actuator can make all the difference in an end user’s experience with a product. Given this, there’s a lot to consider when developing the actuator since it controls so much of the function and experience.
To get the best possible result for your specific product and application, here are five actuator design factors to consider:
1. End Use/Application
Aerosol dispensers are used for a broad array of products, from Home & Garden to Beauty & Personal Care products. The best place to start in the design process is with the end use in mind. For instance, will the consumer use the actuator to spray product toward herself – and more specifically, is the application meant to be for the entire body, or just a specific area like their face or underarms? Will the product be used on a surface, or sprayed into the air? What area of coverage is expected – will the consumer want a targeted spray, or will the mist need to cover a larger area? In each of these scenarios, there is an actuator design that is best suited for each application.
2. Duration of Use
Another important factor is the duration of the spray. Quick-targeted sprays are best for things like deodorant application. However, a consumer may want the spray to have a longer duration if she were applying sunscreen all over her body. A much longer extended spray would be better suited for applying paint or a spray lacquer for finishing a woodworking project. Push-button actuators work best for quick, targeted applications, but for products that need a longer spray duration and larger coverage areas, a trigger actuator is more effective.
The end use, application and duration of spray taken together play an essential role in determining the ergonomics of the actuator. The ergonomics are designed with those factors in mind, as the end motion dictates how the user should hold the actuator and the most comfortable and effective position to achieve the desired outcome.
Take for instance a product like air freshener. Historically, air fresheners featured an aerosol can with a push-button actuator that was triggered by pressing down on the spray button with a single finger while using the rest of the fingers and hand to grip the can. Ergonomically, this actuation method requires a pronated wrist rotation, and the fingers must work independently, making it difficult to apply force to actuate the product and hold the can at the same time.
Taking this into consideration, we evolved the air-freshener experience into one that allows for a more comfortable positioning of the hand by moving to a trigger-spray actuator. The trigger-actuated aerosol allows for a maximized area of contact between the hand and actuator, reducing the grip strength needed to disperse the product and allowing the fingers to work together to actuate the trigger. Additionally, we have found that integrating the actuator to the can by adding an elongated skirt allows for better grip and a gives a more premium look and feel to the overall product.
Differentiation through ergonomics: push button vs. trigger-actuated:
Range of motion for push button vs. trigger-actuated aerosols:
4. Can Size
The size and shape of the aerosol can should also factor into the actuator decision. Short and narrow cans, because of their smaller size and lighter weight, can more easily be gripped while actuating and; therefore, benefit from the simple button-style actuator as pictured above. Conversely, taller and wider cans which are bulkier to hold are better suited for trigger-style actuators.
5. Brand Differentiation
And finally, the actuator design impacts the overall look and feel of the end product. Design cues like color, shape and trigger style can signal price point and product quality to consumers. Push-button actuators are standard and ubiquitous, which signals a lower-cost, basic product to the end customer. Placed on a shelf next to an aerosol product with a trigger or lever actuator that’s integrated to the can and features a custom shape, consumers perceive a higher-quality product that commands a premium price point over the standard button actuator.
In fact, by switching to a premium aerosol actuator, one Silgan Dispensing customer was able to command a 123 percent increase in retail price point over their standard push-button actuator aerosol.
Actuators are the workhorse of aerosol products. Not only are they the part of the aerosol that consumers interact with the most, but they also are what consumers rely on to disperse the product to get the job they need done. Actuators can impact a consumer’s experience with and perception of your product from the time they see it on a store shelf up until the last spray of product. Factoring these five considerations into your actuator selection decision will go a long way toward achieving the consumer experience your brand is aiming for, and ultimately, whether or not your customer will make a repeat purchase.
See how Ergosol® Max, our new trigger-actuated aerosol sprayer, gives consumers a better dispensing experience.
Dior's Sauvage with Silgan dispensing pump is now refillable
The fragrance industry just got a little more sustainable. Best-selling mens fragrance Christian Dior’s Sauvage is now refillable. Dior needed a fragrance pump that would last for years so they trusted Silgan Dispensing to supply one that will continue working, refill after refill.
Silgan Dispensing Melodie Pump selected for Jimmy Choo Fragrance
Silgan Dispending is honored to have worked with Interparfums to create a highly customized actuator on our Melodie pump for the newest Jimmy Choo fragrance for women: I Want Choo. This rose colored pefume looks elegant in it's luxurious bottle.
The impact scent can have on a mood and overall sense of wellbeing is nearly impossible to overstate. One fragrance can elicit feelings of coziness and comfort, while another can give a person a sense of luxury and distinction. Given the seemingly endless variations of fragrances and personal uses, it’s no surprise the fragrance market has seen such steady profitability in recent years – at least, prior to COVID-19.
Silgan Dispensing’s first foam solution featured in Bondi Sands’ newly launched self-tanning line, Pure
Silgan Dispensing has partnered with Bondi Sands on its newly launched self-tanning range, Pure. Bondi Sands’ ‘Pure Self Tan Foaming Water’ utilizes Silgan Dispensing’s EZ’R foamer, which features a first-to-market foam application that is 100% recyclable in polypropylene (PP) streams and made entirely from plastic components.
Silgan Dispensing is launching its Mini NEA line, available in airless and atmospheric versions, offering convenient and compact solutions for uses such as holiday samples, gift sets, travel sets and in-store testers. Based on the trusted, next-generation NEA platform, this pack provides an excellent evacuation rate and ultra-smooth actuation.
As is the case with any trend, consumers’ interest in natural products has shifted in several key ways that brands in this space must recognize. “Natural” alone doesn’t carry the weight it used to, and in some cases, can be more a liability than a differentiator. Fortunately, there are several strategies brands can employ to deliver products aligned with their customers’ need.
Silgan Dispensing’s acquisition of Albéa Dispensing expands the foundation for our growth strategy
Kevin Clark, President of Silgan Dispensing Systems explains how Silgan's recent acquisition of Albéa's global dispensing business is a transformative step forward on the company's mission to be the preferred partner to its customers.
With the acquisition of Albéa’s Global Dispensing Systems business, which includes its Metal (Covit Europe & US) and Brazil industrial clusters, Silgan Dispensing expands its range of lotion and fragrance pumps for the beauty, cosmetic, and fragrance markets, while also adding a market-leading portfolio of foaming and fragrance and beauty sampler/mini product solutions. Silgan also gains the experienced team of Albea employees previously focused on those product lines.
What effect though has the rise in e-commerce had on product development – specifically packaging and dispensing design? The e-commerce model poses several important considerations for brands from a product design perspective. Damaged product, specifically its packaging, is a common reason people return online orders. Designing products that both are appealing online and durable enough to arrive intact is key.
Silgan Dispensing adds to noteworthy home and garden portfolio with latest solution, BOS Enhanced
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, launches its newest solution, BOS Enhanced, a sustained duration sprayer with an improved performance and updated design aesthetics for applications in lawn, garden and beyond.
Silgan Dispensing, a global leader in the design, development, and distribution of highly engineered pumps and sprayers in the healthcare, home and personal care markets, will share insights and solutions aimed at delivering a better dispensing experience for patients and caregivers, highlighting solutions in ophthalmic, nasal, topical, wound and animal care.
The rising pet care market and its impact on packaging
As consumers spend more on pet care in unprecedented amounts, they’re demanding higher quality products. Packaging plays a vital role in helping brands meet those higher standards and delivering on the high-end experience consumers expect for their pets.
Silgan Dispensing's TS800 trigger sprayer awarded 'Made for Recycling' certificate by Interseroh, a German recycling and waste management firm; certification complies with new German Packaging Law
Silgan Dispensing has announced that its industry-leading TS800® trigger sprayer has been awarded a “Made for Recycling” certificate by Interseroh, a German recycling and waste management firm.
Silgan Dispensing introduces expanded PCR portfolio
Silgan Dispensing has released three additional solutions to its suite of post-consumer recycled products and introduced an industry-leading color library of more than 80 options. PCR offers exciting new possibilities to reduce waste and energy use while still achieving the highest levels of performance.
Luxe Pack exhibitors strike balance between eco and prestige – Working with PCR
In January, Silgan Dispensing introduced its first wave of PCR plastic products; its approach was to make certain components in its dispensers from 100% recycled material, while keeping those parts requiring high tolerance in virgin plastic. At Luxe Pack Monaco, the company launched further options.
Silgan Dispensing focuses on brand differentiation and sustainability solutions
Silgan Dispensing, a global leader in the design, development, and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, is highlighting its expanded PCR product portfolio, which includes one of the industry’s widest range of available solutions, as well as its suite of products that address the challenges brand owners face in a dynamic packaging landscape.
Silgan Dispensing and PCR: Committing to sustainability through APR partnership
For today’s consumers, sustainable packaging isn’t a “nice to have” anymore. Because of this, brands are looking for packaging partners to help them meet the rise in consumer expectations, which is why sustainability continues to be a strong focus for Silgan Dispensing. Our recently launched suite of PCR products features closures and dispensing solutions made from post-consumer recycled plastic.
Silgan Dispensing announces first suite of PCR (Post-Consumer Recycled Plastic) products
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, today announces its first suite of products featuring post-consumer recycled (PCR) plastic to help brands better meet their sustainability initiatives.
Silgan Dispensing reveals new solutions that address evolving customer and consumer needs
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home and garden markets, is highlighting several of its latest innovations. The company is presenting new solutions for the Fragrance and Skincare markets that will address the changing needs of customers and consumers worldwide.
Only 33 percent of people applied sunscreen to all of their exposed skin. We’ve set out to make it more convenient to protect your skin from the sun’s harmful rays. Our new Mark VII® Max Style pump – an update to our Mark VII Max pump – is the result of our own in-depth consumer research. We learned that consumers prefer a mess-free experience (sprays), fast and easy application and full coverage.
Silgan Dispensing stands out from the crowd and increases brand loyalty through premiumization
More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are seeking to stand out to capture consumers’ attention through thoughtful consideration of packaging design. Premiumization, a trend that started a handful of years ago, continues to gain steam as brands seek to create a better experience for customers.
The personal care industry finally is experiencing a long-awaited shift in how brands approach package design and marketing. Previously, there was a certain degree of commoditization among personal care products with many relying on a singular new feature or gender-specific packaging to catch the eyes of targeted consumers. Now, product and package design are seen as the biggest drivers for consumer sales thanks to a confluence of factors.
Givenchy (LVMH) selects Silgan Dispensing's Melodie Mystery pump for L'Interdit Fragrance
Silgan Dispensing, a global leader in the design, manufacturing of highly engineered pumps and sprayers in the beauty, home and health markets, is pleased to announce that the Melodie Mystery pump from its Emotions of Spray Collection has been selected by Givenchy (LVMH) as the atomizer for the new iconic L’Interdit fragrance.
Silgan Dispensing introduces Iridya eye dropper to ensure accurate doses down to the drop
Targeting unmet consumer needs in the ophthalmic market, Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the pharmaceutical, home and beauty markets, announces the launch of Iridya, a next-generation, multi-dose preservative-free eye dropper.
Silgan Dispensing brings expertise and a wide range of solutions for the luxury market to Luxe Pack Monaco
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home and health markets, invites guests to join them in experiencing how they can play a key role in the design and development of custom solutions at Luxe Pack Monaco.
- Jo Webb
- Company News
- Created 04 Mar 2019
- Modified 01 Jul 2019
- Hits 710