Silgan Dispensing's Mark VII Max Style offers new sunscreen experience

A few years ago, researchers tracked the sunscreen habits of more than 2,000 attendees of the Minnesota State Fair.

Among the key takeaways from their study that appeared in the Journal of the American Academy of Dermatology was that only 33 percent of people applied sunscreen to all of their exposed skin. Previous research shows that some consumers avoid using sunscreen because of its greasiness. Others believe it’s inconvenient to apply or that it takes too much time. Still others simply forget or don’t see the point.

We’ve set out to make it more convenient to protect your skin from the sun’s harmful rays.

Our new Mark VII® Max Style pump – an update to our Mark VII® Max pump – is the result of our own in-depth consumer research. We learned that consumers prefer a mess-free experience (sprays), fast and easy application and full coverage.

“We listened to the pain points of consumers, and we responded with a pump that’s easier to use,” said Eva Martin, Personal Care Product Line Manager of Silgan Dispensing. “Spray sunscreens continue to gain in popularity, so we have developed a product that delivers an experience that is all about convenience.”

The Mark VII Max Style pump offers users a more ergonomic and comfortable feeling when they actuate the pump. We increased the size of the pump to give users a bigger area to place their finger. We also redesigned the top, giving it a shape that emulates a groove for a finger. Two added grips in the groove ensure more security and accuracy when users apply the spray.

In addition, thanks to 21 different orifice cups, Mark VII Max Style provides a variety of spray patterns and angles to assure full body coverage. And while Mark VII Max Style was created for sun care, its functionality could also be used for other personal care applications, like hair products.

We’ll be taking orders for Mark VII Max Style by March 2019.

See also

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Silgan Dispensing stands out from the crowd and increases brand loyalty through premiumization

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More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are seeking to stand out to capture consumers’ attention through thoughtful consideration of packaging design. Premiumization, a trend that started a handful of years ago, continues to gain steam as brands seek to create a better experience for customers.

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Silgan Dispensing Systems to reveal new product based on evolving luxury fragrance trends at Luxe Pack Monaco

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Silgan Dispensing Systems debuts at Luxe Pack New York with products that demonstrate how global consumer insights can help define luxury skincare packaging

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Silgan Dispensing Systems, a new acquired division of Silgan Holdings Inc, formerly WestRock Company's Home, Health and Beauty business will be presenting its latest packaging and dispensing solutions at Luxe Pack New York on May 10-11 at booth C111. This will be the first tradeshow appearance for Silgan Dispensing System's skincare and fragrance teams.

WestRock demonstrates how global consumer insights can help define luxury skincare packaging

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Global packaging company will present the findings of its latest consumer facial skincare research at the PCD Congress in Paris in January. WestRock Company, a global leader in paper and packaging solutions, will be presenting at the leading cosmetic and perfume packaging event, PCD, the findings from its latest research into key drivers that shape today’s consumer experience of prestige facial skincare pumps.

Anne Echard at WestRock tells us about the role the Melodie Touch sprayer is playing in revolutionizing the prestige fragrance dispenser market

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WestRock (the company resulting from the merger between MWV and RockTenn) released a number of dispensers , a carefully selected set of dispensers as "The Emotions of Spray Collection" based on market research that suggested product interaction can enhance a consumer’s emotional connection and drive brand loyalty. Anne Echard, WestRock's Global Product Line Manager for the Fragrance market, tells us a bit about the Melodie Touch dispenser and it's role in the fragrance application ritual.

WestRock offers additional customization with launch of Creative Studio for Fragrance

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WestRock Company, a global leader in paper and packaging solutions, today announced an expanded suite of fragrance decoration and customization options. The new Creative Studio for Fragrance represents a sampling of dispensing solutions for fragrance – pairing decorative overtubes, WestRock’s NoC® invisible dip tube, and customized collars and actuators with new capabilities in extensions for spray caps – to create the ultimate aesthetic in an efficient, optimized way.

MWVs essential skincare and cosmetics line

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  • Jo Webb
  • Product Info
  • English
  • Created 29 Jan 2019
  • Modified 01 Jul 2019
  • Hits 16