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Luxe Pack exhibitors strike balance between eco and prestige – Working with PCR

Beauty, Personal Care, Cosmetics, Personal Care, Consumer Durables, Primary Packaging, Caps, Lids, Dispensing Closures, Pumps, Sprays, Sprays - Trigger, Plastic, Eco Sensitive, Eco Plastic, Plastic - PCR (Post Consumer Recycled resin), Recycling, Shows, Associations, Media, Packaging Trade Shows, Events, Luxe Pack

Article excerpt below from Cosmetic Business, Luxe Pack exhibitors strike balance between eco and prestige. Read full article https://www.cosmeticsbusiness.com/technical/article_page/Luxe_Pack_exhibitors_strike_balance_between_eco_and_prestige/158785

Back in January, Silgan Dispensing introduced its first wave of PCR plastic products; its approach was to make certain components in its dispensers from 100% recycled material, while keeping those parts requiring high tolerance in virgin plastic. At Luxe Pack Monaco, the company not only launched new PCR options but revealed a far broader range of colour choices.

“We’ve offered three additional products from our core portfolio available with PCR,” said John Ferro, Vice President, Marketing at Silgan Dispensing. “The first three were the SD20C hand soap pump; the Mark VII Max, a fine mist sprayer; and the TS800 trigger sprayer. This week, we’re launching our more sophisticated P2000 pump, which is for higher viscosity lotions, an additional trigger sprayer [SP05] and our first cosmetic treatment pumps with PCR: Aria and Prelude.”

The Aria and Prelude pumps both feature 100% PCR closures and heads, meaning 66% of the total weight of the pump is made up of recycled material.

Silgan’s research revealed only a portion of customers are willing to compromise on colour
“One part of Silgan’s strategy is to expand our PCR portfolio, the other part is to expand the colours available. Our initial colours were black and basalt grey, because the stock for PCR generally comes in a light or dark grey.”

“We’ve now added some stock colours – red, green and blue – but for the personal care portfolio we can do more than 80 custom colours with PCR.”

While Ferro conceded that “there’s obviously only a certain range of the rainbow we can do, you can’t do bright orange for instance”, the range of custom colours extends to vibrant reds, jewel greens and blues and even fuchsia.

He told Cosmetics Business that Silgan research had revealed only a portion of customers are willing to compromise on colour. “Some will, particularly those brands whose brand equity rests on sustainability – there’s an authenticity there – but that doesn’t work for everybody. That’s why this [colour range] is so important for us and for our customers.”

See also

5 factors to consider when selecting an actuator for your aerosol product

For aerosol consumers, the actuator is often the most overlooked part of the product packaging. While they recognize the actuator is the component that dispenses the product, not many are aware that the actuator also controls the fineness of the spray, the amount of product that is dispersed and even how the product is applied. Because the actuator controls the nuances of how a product is dispersed, the actuator can make all the difference in an end user’s experience with a product.

Silgan Dispensing stands out from the crowd and increases brand loyalty through premiumization

More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are seeking to stand out to capture consumers’ attention through thoughtful consideration of packaging design. Premiumization, a trend that started a handful of years ago, continues to gain steam as brands seek to create a better experience for customers.

Silgan Dispensing Systems debuts at Luxe Pack New York with products that demonstrate how global consumer insights can help define luxury skincare packaging

Silgan Dispensing Systems, a new acquired division of Silgan Holdings Inc, formerly WestRock Company's Home, Health and Beauty business will be presenting its latest packaging and dispensing solutions at Luxe Pack New York on May 10-11 at booth C111. This will be the first tradeshow appearance for Silgan Dispensing System's skincare and fragrance teams.

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  • Modified 30 Oct 2019
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