As a result of prolonged quarantines, lockdowns, and limited social gatherings, how many individuals view their care regimens has become much more about selfcare. Consumers increasingly find comfort and a sense of control through pampering rituals at home. Subsequently, beauty and wellness products are beginning to change accordingly, particularly how brands position them to consumers.
Selfcare Prompting Expanded View of Skincare, Wellness
Google searches for ‘self-care routine’ have soared by 250% since March 2020, and on TikTok, ‘#selfcare’ has 21.7 billion views, as of May 2022. Additional research indicates consumers’ new routines are much less focused on makeup and beauty regimens, more so on skincare.
A 2020 study empirically proves that skincare routines can decrease stress, which is further validated through another study showing that more than three in four (78%) individuals view skin and hair care as a way to cope with stress. During seasons that saw individuals experiencing chronic stress and anxiety, it’s no wonder that many are exploring this idea in new ways as a means to improve their wellbeing.
Elevating Body Care to the Same Stature as Facial Care
Traditionally, much of the skincare market has focused on facial products. But as interest in skincare has heightened, so has consumers’ attention to other parts of their body, supported also by popular mental health and wellbeing trends. Many beauty and personal care brands are reacting to this trend in how they define and differentiate their body care products – further segmenting the market and focusing on specific skin issues.
For example, there currently are specialized innovations for different parts of the body, different skin shades/types (e.g., aligning with heightened attention to diversity and inclusion), the use of “high-grade” formulas usually more exclusive to facial care products, and promoting the inclusion of vitamins, especially immune-supporting vitamins C and D.
“Our expansive fine mist portfolio is well suited for a variety of applications and formulas. Our Mark VII Max line is customizable and effective for a variety of uses such as sunscreen and oils as well as the ability for inverted use for those hard-to-apply areas. Our newest release Mark VII Max Blossom is a propellant-free, ultra-fine mist sprayer suitable to provide a more delicate and premium spray experience for an elongated and dryer application.”
– Etienne Briere, Senior Manager, Global Fine Mist and EU Marketing, Silgan
‘Home as Spa’ Concept
Understandably, as consumers expand their skincare and wellness regimens, the concept of the home is becoming more akin to a spa. It’s expected this will continue as both employees’ and employers’ receptiveness to remote work suggests thousands of individuals will be home more routinely on an indefinite basis. It’s increasingly important for those with this work arrangement to invest in their home and carve out spaces that provide a sense of tranquillity.
More broadly, consumer spending on home improvement skyrocketed in 2020 and 2021, climbing 15% and 13.3%, respectively. Much of those efforts were directed at spaces like the bathroom and bedroom, common spots for personal care regimens, according to a survey of planned home improvements in 2021. Beyond making the actual spaces nicer, many consumers also are investing in more beauty and personal care products to augment their care routines. Globally, 78% of women expect to indulge in body care products.
How Beauty and Personal Care Brands Should Account for These Trends
With both concepts – caring for the whole body and elevating the home as a spa – there are clear opportunities for beauty and personal care brands to distinguish their products, both in formulation and packaging. Beauty brand offerings based on sensorial experiences are set to make up a significant part of the global wellness economy, which is predicted to reach $7tn by 2025.
Here are three packaging and dispensing design factors that beauty and personal care brands should consider as they navigate these trends.
Consumers generally are now more mindful of what goes in and onto their body, as well as how those products impact the environment. In response, brands should consider offering more sustainably sourced and natural formulations.
It’s important that products’ packaging clearly communicate this benefit, both in function and communication. Offering dispensing solutions with post-consumer recycled (PCR) resins and fully recyclable components give consumers the peace of mind that their purchasing decision isn’t hurting the environment. Additionally, packaging employing a minimalist design can further give the impression that the product’s formulation isn’t overloaded with concerning or superfluous chemicals.
“Pearl 2, our next-generation airless system, uses LifeCycle™ Technology to deliver a more sustainable dispensing solution. Without compromising on function Pearl 2 features a patented plastic spring that eliminates materials that would disrupt today’s recycling streams. It’s a great option for customers who are looking for beauty packaging while also contributing to their sustainability goals.” – Augustin Garban, Product Line Manager- Beauty Marketing, Silgan
Emphasize safety and hygiene
According to one Euromonitor study, more than half of global consumers believe packaging’s protective function is more important since the coronavirus outbreak. This is leading to the development of more touchless and airless applications, as well as other delivery options that give consumers a sense of safety and security when using different products at home. Packaging offering hygienic solutions as well as ingredient safety and transparency will represent an important feature.
Ease and prestige are paramount
While consumers are aware of the importance of maintaining healthy body and home hygiene routines, time remains a scarce resource for many who are juggling their personal and professional lives. Products offering respite and care shouldn’t be a frustration in any way, quite the opposite. Using these products should be a delight. Investing in premium packaging and dispensing technology that offer benefits such as soft actuation and a fine, elegant mist or a rich and luxurious foam can bring both a sense of comfort and luxury to consumers.
The want for products and regimens that can support feelings of pampering, wellness and safety are clearly on the rise – and given the state of remote work, this isn’t suspected to change any time soon. All of this offers beauty and personal care brands ample opportunities to develop products and packaging that align with this “home as spa” trend, giving consumers moments of peace and serenity no matter what might be going on in the world.
Silgan Dispensing Celebrates 5 Billion Sales of the SP05™ Trigger Sprayer
Silgan Dispensing has hit a milestone! We are thrilled to announce that with the launch of SP05 in 2005, we celebrated the production and sale of 5 BILLION units last week. The SP05™ trigger sprayer elevates your brand by delivering an enhanced consumer experience and improved sustainability.
Silgan Dispensing Showcases New Intranasal Solution, Monodose Nasal System
Silgan Dispensing will be highlighting recent solutions including their multidose eye dropper, Iridya®, Gemini™ BE Nasal Pump, and their newest innovation, the recently launched Monodose Nasal System. The Monodose Nasal System is a primeless, ready-to-use device that can be used with one hand from any direction, a benefit of its 360-degree delivery capability. The solution is optimized for bioequivalence to help brands expedite product commercialization.
Silgan Dispensing Launches Replay™, a Sustainably Designed, All-Plastic Refillable Solution at Luxe Pack Monaco
Silgan Dispensing, a global leader in the design, development, and distribution of highly engineered pumps and sprayers in the fragrance, beauty, personal care, healthcare, and home and garden markets, announces the launch of Replay™, an all-plastic refill system using the company’s patented LifeCycle™ Technology. Silgan Dispensing is debuting Replay at Luxe Pack Monaco from October 2-4 at booth RC14.
Silgan Dispensing Launches Next-Generation Self-Dosing Closure, MeaSURE™ 2
Legacy Measure™ closure retired; new features of Measure™ 2 are now stock option. MeaSURE™ 2, a self-measuring, automatic-dosing closure that consistently dispenses the correct amount of liquid with a simple squeeze. The enhanced engine within MeaSURE™ 2 boasts improved accuracy (+-10%) and consistency over the previous generation.
Mark VII® Max Style: Brighten the spray experience for your sun care products
Comfortable and versatile with a sunny style, Mark VII® Max Style gives your sun care products a fresh boost. Featuring a curved profile for a soft, friendly look and easy actuation even when fingers have oil or lotion on them, Mark VII® Max Style is the ideal spray experience.
The One-Handed M3 Travel Size Foamer For Summer Travelers
For summer travelers who need beauty and personal care products that can keep up with their on-the-go lifestyle, Silgan's M3 Foamer was ergonomically designed for one-handed operation. Its travel size and effortless actuation make it perfect for dispensing skincare, personal care, suncare and children’s products wherever you go.
Balancing Form and Ergonomics in Dispensing Design
Ergonomics is a broad science, but for the purposes of dispensing design, it’s the practice of developing products that support and align with the natural movements and posture of the people they’re designed for. What may seem like an innocuous trigger sprayer or aerosol button actually is (or should be) the result of considerable research so that it feels like a natural extension of a person’s hand or finger when in use.
Silgan Dispensing Partners With Stella McCartney for Latest Beauty Launch
Silgan Dispensing was excited to partner with Stella McCartney Beauty on their latest beauty launch featuring a unique refill system 100% made in France at our Lacrost Plant. With sustainability in mind, we supplied our Airless NEA pump with twist lock system, which reduced plastic use by eliminating the need for an overcap.
Spouted Closures at Silgan Dispensing
Silgan Dispensing’s spouted closures are the optimal option for your range of chemical, automotive, and household products for pinpoint directional dispensing. Give consumers a positive brand experience with your products with our precise spouted and fan orifice dispensing closures.
The Updated LX Pump
For over 30 years, our LX pump has been used by iconic brands across the globe and the new design improvements answer current e-commerce application requirements and features optimized sealing. These changes are designed with the modern consumer experience in mind—one where online shopping and on-the-go lifestyles are the norm.
Mark VII® Max for Dermatological Formulas: Versatile and Powerful
When applying difficult dermatological formulas, give patients what they need at one touch with Mark VII® Max; consistency and control. Designed with excellent priming and smooth actuation, it is ideal for sprays, creams and more. Now available with an ultra-fine mist spray insert for a gentler application.
Designed for on-the-go use: Silgan Dispensing's M3 Foamers
A travel-size evolution of the F3 and G3 handheld pumps, M3 gives consumers the convenience of portable dispensing for their skincare, personal care, sun care, hair care and kids’ care products. Its rounded shape provides a foundation for customization, from nozzle design to foam characteristics. Add effortless actuation and you have a winning formula for consumers looking to take their favorite foam products wherever they go.
Silgan Dispensing Provides Numerous Products for Animal Health
Silgan Dispensing is proud to provide numerous products for animal health in recognition of the International Day of Veterinary Medicine. From fine mist to trigger sprayers, Silgan Dispensing has the solutions to help veterinarians achieve a better and easier application for their patients.
Silgan Dispensing Introduces Gemini™ BE Nasal Pump at CPHI Frankfurt
To help pharmaceutical brands deliver faster-to-market nasal spray solutions, Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the pharmaceutical, home and beauty markets, announces the launch of the Gemini™ BE Nasal Pump.
Silgan Dispensing Expands Its Lawn and Garden Portfolio with the SoloDex™ Hose End Sprayer
The newest addition to Silgan Dispensing’s hose-end sprayer portfolio boasts an intuitive and simple one-handed-use design. Developed from the latest consumer trends, the SoloDex™ Hose End Sprayer delivers exceptional performance with optimized ergonomics.
Silgan Dispensing Announces the Development of ReVive™ 2cc and 4cc Dispensers Following Recyclability Recognition
lgan Dispensing has made further progress toward its goal to develop more sustainable dispensing solutions following meeting or exceeding the voluntary APR Design® Critical Guidance Recognition Program requirements on two new dispensers.
Silgan Dispensing launches automatic dosing closure, MeaSURE™
Silgan announces the launch of MeaSURE: an innovative closure with a built-in chamber that delivers convenient, controlled dosing with the use of one hand. the closure dispenses the exact amount needed for the intended application and reloads within seconds.
Silgan Dispensing launches recyclable trigger sprayer to bring enhanced sustainability to market
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, today announces the launch of SP05TM R trigger sprayer, its latest product made with LifeCycleTM Technology.
Interview on the intersection of innovation and sustainability
Innovation and sustainability are arguably two of the biggest trends in business today. As prevalent as they are, what they mean can vary greatly. For Silgan Dispensing, innovation and sustainability are used to inform all aspects of the company – from products, to people and operations.
Silgan Dispensing expands number of ISCC PLUS certified manufacturing facilities
Two of Silgan Dispensing's plants in France, Le Tréport and Lacrost, have attained ISCC PLUS Certification. Last fall, its plants in Thomaston and Watertown Connecticut also achieved ISCC PLUS Certification. With the certification, Silgan Dispensing is able to trace the amount of renewable materials used throughout its manufacturing process.
Silgan Dispensing awarded EcoVadis’ Gold sustainability rating
Silgan Dispensing, a global leader in the design and manufacture of highly engineered pumps and sprayers for the beauty, fragrance, personal care, home, and healthcare markets, has received EcoVadis’ Gold sustainability rating for environmental and corporate social responsibility (CSR) performance.
- Abigail Mackay
- Company News
- Created 28 Jun 2022
- Modified 28 Jun 2022
- Hits 690