As a result of prolonged quarantines, lockdowns, and limited social gatherings, how many individuals view their care regimens has become much more about selfcare. Consumers increasingly find comfort and a sense of control through pampering rituals at home. Subsequently, beauty and wellness products are beginning to change accordingly, particularly how brands position them to consumers.
Selfcare Prompting Expanded View of Skincare, Wellness
Google searches for ‘self-care routine’ have soared by 250% since March 2020, and on TikTok, ‘#selfcare’ has 21.7 billion views, as of May 2022. Additional research indicates consumers’ new routines are much less focused on makeup and beauty regimens, more so on skincare.
A 2020 study empirically proves that skincare routines can decrease stress, which is further validated through another study showing that more than three in four (78%) individuals view skin and hair care as a way to cope with stress. During seasons that saw individuals experiencing chronic stress and anxiety, it’s no wonder that many are exploring this idea in new ways as a means to improve their wellbeing.
Elevating Body Care to the Same Stature as Facial Care
Traditionally, much of the skincare market has focused on facial products. But as interest in skincare has heightened, so has consumers’ attention to other parts of their body, supported also by popular mental health and wellbeing trends. Many beauty and personal care brands are reacting to this trend in how they define and differentiate their body care products – further segmenting the market and focusing on specific skin issues.
For example, there currently are specialized innovations for different parts of the body, different skin shades/types (e.g., aligning with heightened attention to diversity and inclusion), the use of “high-grade” formulas usually more exclusive to facial care products, and promoting the inclusion of vitamins, especially immune-supporting vitamins C and D.
“Our expansive fine mist portfolio is well suited for a variety of applications and formulas. Our Mark VII Max line is customizable and effective for a variety of uses such as sunscreen and oils as well as the ability for inverted use for those hard-to-apply areas. Our newest release Mark VII Max Blossom is a propellant-free, ultra-fine mist sprayer suitable to provide a more delicate and premium spray experience for an elongated and dryer application.”
– Etienne Briere, Senior Manager, Global Fine Mist and EU Marketing, Silgan
‘Home as Spa’ Concept
Understandably, as consumers expand their skincare and wellness regimens, the concept of the home is becoming more akin to a spa. It’s expected this will continue as both employees’ and employers’ receptiveness to remote work suggests thousands of individuals will be home more routinely on an indefinite basis. It’s increasingly important for those with this work arrangement to invest in their home and carve out spaces that provide a sense of tranquillity.
More broadly, consumer spending on home improvement skyrocketed in 2020 and 2021, climbing 15% and 13.3%, respectively. Much of those efforts were directed at spaces like the bathroom and bedroom, common spots for personal care regimens, according to a survey of planned home improvements in 2021. Beyond making the actual spaces nicer, many consumers also are investing in more beauty and personal care products to augment their care routines. Globally, 78% of women expect to indulge in body care products.
How Beauty and Personal Care Brands Should Account for These Trends
With both concepts – caring for the whole body and elevating the home as a spa – there are clear opportunities for beauty and personal care brands to distinguish their products, both in formulation and packaging. Beauty brand offerings based on sensorial experiences are set to make up a significant part of the global wellness economy, which is predicted to reach $7tn by 2025.
Here are three packaging and dispensing design factors that beauty and personal care brands should consider as they navigate these trends.
Consumers generally are now more mindful of what goes in and onto their body, as well as how those products impact the environment. In response, brands should consider offering more sustainably sourced and natural formulations.
It’s important that products’ packaging clearly communicate this benefit, both in function and communication. Offering dispensing solutions with post-consumer recycled (PCR) resins and fully recyclable components give consumers the peace of mind that their purchasing decision isn’t hurting the environment. Additionally, packaging employing a minimalist design can further give the impression that the product’s formulation isn’t overloaded with concerning or superfluous chemicals.
“Pearl 2, our next-generation airless system, uses LifeCycle™ Technology to deliver a more sustainable dispensing solution. Without compromising on function Pearl 2 features a patented plastic spring that eliminates materials that would disrupt today’s recycling streams. It’s a great option for customers who are looking for beauty packaging while also contributing to their sustainability goals.” – Augustin Garban, Product Line Manager- Beauty Marketing, Silgan
Emphasize safety and hygiene
According to one Euromonitor study, more than half of global consumers believe packaging’s protective function is more important since the coronavirus outbreak. This is leading to the development of more touchless and airless applications, as well as other delivery options that give consumers a sense of safety and security when using different products at home. Packaging offering hygienic solutions as well as ingredient safety and transparency will represent an important feature.
Ease and prestige are paramount
While consumers are aware of the importance of maintaining healthy body and home hygiene routines, time remains a scarce resource for many who are juggling their personal and professional lives. Products offering respite and care shouldn’t be a frustration in any way, quite the opposite. Using these products should be a delight. Investing in premium packaging and dispensing technology that offer benefits such as soft actuation and a fine, elegant mist or a rich and luxurious foam can bring both a sense of comfort and luxury to consumers.
The want for products and regimens that can support feelings of pampering, wellness and safety are clearly on the rise – and given the state of remote work, this isn’t suspected to change any time soon. All of this offers beauty and personal care brands ample opportunities to develop products and packaging that align with this “home as spa” trend, giving consumers moments of peace and serenity no matter what might be going on in the world.
Silgan Dispensing launches recyclable trigger sprayer to bring enhanced sustainability to market
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, today announces the launch of SP05TM R trigger sprayer, its latest product made with LifeCycleTM Technology.
Interview on the intersection of innovation and sustainability
Innovation and sustainability are arguably two of the biggest trends in business today. As prevalent as they are, what they mean can vary greatly. For Silgan Dispensing, innovation and sustainability are used to inform all aspects of the company – from products, to people and operations.
Silgan Dispensing expands number of ISCC PLUS certified manufacturing facilities
Two of Silgan Dispensing's plants in France, Le Tréport and Lacrost, have attained ISCC PLUS Certification. Last fall, its plants in Thomaston and Watertown Connecticut also achieved ISCC PLUS Certification. With the certification, Silgan Dispensing is able to trace the amount of renewable materials used throughout its manufacturing process.
Silgan Dispensing awarded EcoVadis’ Gold sustainability rating
Silgan Dispensing, a global leader in the design and manufacture of highly engineered pumps and sprayers for the beauty, fragrance, personal care, home, and healthcare markets, has received EcoVadis’ Gold sustainability rating for environmental and corporate social responsibility (CSR) performance.
Silgan acquires Unicep Packaging
Silgan, a leading supplier of sustainable rigid packaging solutions for consumer goods products, announced today that it has acquired Unicep Packaging. As a Specialty Contract Manufacturer and Developer solutions provider, this business develops, formulates, manufactures and sells precision dosing dispensing packaging solutions
Silgan Dispensing launches Pearl 2, the next generation airless System, at Luxe Pack Monaco 2021
Silgan Dispensing, a global leader in design and manufacture of highly engineered pumps and sprayers in the beauty, fragrance, personal care, home, and healthcare markets, is premiering Pearl 2, the next generation of its airless systems. This new generation also offers materials designed for recyclability, a robust e-commerce design, and broader technical capabilities.
Two Silgan Dispensing manufacturing sites receive ISCC PLUS certification
Silgan Dispensing announces that two of its plants in Connecticut, Thomaston and Watertown, have attained ISCC PLUS Certification, the industry’s leading certification for the Mass Balance protocol, which enables tracking of recycled or bio-based material in the production of resin.
Why standardization is key to driving sustainability across the packaging industry
Silgan Dispensing is a member of Cetie, and several members of our team are involved with its various working groups, including one that focuses on screw necks or glass bottles: the Flaconnage Geometry Group. We recently talked with Juan Albi, project team leader for Silgan Dispensing’s beauty and personal care, and Sandy Gregory, director of fragrance marketing, to share about our company’s relationship with Cetie and how new standards are driving sustainability across the industry.
Dispensers that perform flawlessly, differentiate on shelf and reduce impact on the environment
At Silgan Dispensing, we leverage our expertise to create dispensing solutions that make a difference for our customers, and theirs. With consumers more environmentally conscious than ever before, making a difference means creating dispensers that not only perform flawlessly and differentiate on the shelf, but also reduce impact on the environment.
Silgan Dispensing launches new premium, noiseless sprayer – Sinfonia Elegance
Silgan Dispensing announces the launch of its newest spray, Sinfonia Elegance. Sinfonia Elegance provides the same versatility as Silgan Dispensing’s Sinfonia Spray in a new noiseless version and a softer force-to-actuate, making it an ideal solution for brands that do not want to compromise on consumer experience.
Dior's Sauvage with Silgan dispensing pump is now refillable
The fragrance industry just got a little more sustainable. Best-selling mens fragrance Christian Dior’s Sauvage is now refillable. Dior needed a fragrance pump that would last for years so they trusted Silgan Dispensing to supply one that will continue working, refill after refill.
Silgan Dispensing Melodie Pump selected for Jimmy Choo Fragrance
Silgan Dispending is honored to have worked with Interparfums to create a highly customized actuator on our Melodie pump for the newest Jimmy Choo fragrance for women: I Want Choo. This rose colored pefume looks elegant in it's luxurious bottle.
How has the pandemic impacted consumers' use and relationship with fragrances?
The impact scent can have on a mood and overall sense of wellbeing is nearly impossible to overstate. One fragrance can elicit feelings of coziness and comfort, while another can give a person a sense of luxury and distinction. Given the seemingly endless variations of fragrances and personal uses, it’s no surprise the fragrance market has seen such steady profitability in recent years – at least, prior to COVID-19.
Silgan Dispensing’s first foam solution featured in Bondi Sands’ newly launched self-tanning line, Pure
Silgan Dispensing has partnered with Bondi Sands on its newly launched self-tanning range, Pure. Bondi Sands’ ‘Pure Self Tan Foaming Water’ utilizes Silgan Dispensing’s EZ’R foamer, which features a first-to-market foam application that is 100% recyclable in polypropylene (PP) streams and made entirely from plastic components.
Silgan Dispensing’s Mini NEA line provides beauty brands with high-demand airless and atmospheric sample solutions
Silgan Dispensing is launching its Mini NEA line, available in airless and atmospheric versions, offering convenient and compact solutions for uses such as holiday samples, gift sets, travel sets and in-store testers. Based on the trusted, next-generation NEA platform, this pack provides an excellent evacuation rate and ultra-smooth actuation.
A look at consumer shift in attitude toward conscious beauty
As is the case with any trend, consumers’ interest in natural products has shifted in several key ways that brands in this space must recognize. “Natural” alone doesn’t carry the weight it used to, and in some cases, can be more a liability than a differentiator. Fortunately, there are several strategies brands can employ to deliver products aligned with their customers’ need.
Silgan Dispensing’s acquisition of Albéa Dispensing expands the foundation for our growth strategy
Kevin Clark, President of Silgan Dispensing Systems explains how Silgan's recent acquisition of Albéa's global dispensing business is a transformative step forward on the company's mission to be the preferred partner to its customers.
Silgan acquires Albéa’s Dispensing Systems, Metal and Brazil businesses
With the acquisition of Albéa’s Global Dispensing Systems business, which includes its Metal (Covit Europe & US) and Brazil industrial clusters, Silgan Dispensing expands its range of lotion and fragrance pumps for the beauty, cosmetic, and fragrance markets, while also adding a market-leading portfolio of foaming and fragrance and beauty sampler/mini product solutions. Silgan also gains the experienced team of Albea employees previously focused on those product lines.
e-Commerce: The new rules of packaging and dispensing design
What effect though has the rise in e-commerce had on product development – specifically packaging and dispensing design? The e-commerce model poses several important considerations for brands from a product design perspective. Damaged product, specifically its packaging, is a common reason people return online orders. Designing products that both are appealing online and durable enough to arrive intact is key.
Silgan Dispensing adds to noteworthy home and garden portfolio with latest solution, BOS Enhanced
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, launches its newest solution, BOS Enhanced, a sustained duration sprayer with an improved performance and updated design aesthetics for applications in lawn, garden and beyond.
Silgan Dispensing highlights solutions to deliver a better healthcare dispensing experience
Silgan Dispensing, a global leader in the design, development, and distribution of highly engineered pumps and sprayers in the healthcare, home and personal care markets, will share insights and solutions aimed at delivering a better dispensing experience for patients and caregivers, highlighting solutions in ophthalmic, nasal, topical, wound and animal care.
Silgan to acquire Albea’s dispensing business for $900 million
Silgan a leading supplier of rigid packaging for consumer goods products, has announced that it has signed a binding offer to acquire Albea’s dispensing business for $900 million. The proposed acquisition will further broaden the closures franchise.
The rising pet care market and its impact on packaging
As consumers spend more on pet care in unprecedented amounts, they’re demanding higher quality products. Packaging plays a vital role in helping brands meet those higher standards and delivering on the high-end experience consumers expect for their pets.
- Abigail Mackay
- Company News
- Created 28 Jun 2022
- Modified 28 Jun 2022
- Hits 248