German cosmetics brand Artdeco is all about trends. Its designers find inspiration on the catwalks and infuse their ideas into its make-up, fashion and lifestyle brands. To support its Pure Minerals, Glamour and Crocodile make-up ranges, it turned to promotional gifting company Spirit for help.

Artdeco sets itself apart through its focused distribution in selected perfumeries, beauty salons and department stores, with individual displays created for each shop. This presents a perfect opportunity to entice consumers with promotional gifts.

“Artdeco’s products are beautifully showcased in store. We created a range of gifts that capitalize on these custom displays. Each range matches the brand look perfectly, adding value to the purchase,” said Spirit director Jenni Paddick.

For Pure Minerals, Spirit created a smart notebook that appeals to professional women. For the Glamour range, it designed a high-gloss cosmetic purse and compact mirror. The Crocodile make-up collection was enhanced by a small vanity, compact mirror and cosmetic purse clad in the range’s distinctive crocodile pattern.