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SR Packaging's moulded texturing for iconic NARS Laguna Tiare Bronzer

  • SR Packaging
Europe, France, Switzerland, France, Active, Smart Packaging, Sustainable Packaging, Recyclable Packaging, Plastic, Tree Derivatives, Wood, Recycling

French brand NARS has released its limited Tahiti Bronze Collection, and has included a new Laguna Tiare Bronzer. This limited bronzer edition features a wood grain, embossed plastic compact developed by SR Packaging.

When the firm had to select a style for its latest compact, representatives approached SRP to achieve a simple goal: provide the look and feel of wood while still offering a completely recyclable piece of packaging. Combining the new texturing technique with debossing, the NARS brand is clear, engaging, and beckons to the consumer to pick up the packaging and touch it, to feel its uneven surface and trace its letters with the fingers.

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SeboCalm’s design team has created a delightful visual effect by deploying the most suitable and cost-effective decoration options with the help of SR Packaging. Working on a design concept to maintain a refreshing, clean impression of the product line, the decoration was kept fairly simple as the team opted for pure white silk screening to present the products and text which looks revitalizing whether the PET bottle is a transparent glacier blue or opaque turquoise.

  • Brand Launch
  • English
  • Modified 17 May 2016
  • Hits 1849