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The start, the progress, and the future of SR Packaging's sustainable plan

Asia, East Asia, Taiwan, Beauty, Personal Care, Cosmetics, Make Up, Active, Smart Packaging, Sustainable Packaging, High PCR Content Packaging, Eco Sensitive, Eco Plastic, Plastic - PCR (Post Consumer Recycled resin), Recycling

SR Packaging was founded in 1989, the same year that The Langkawi Declaration on the Environment was issued, and people became increasingly aware of global warming, land degradation, marine pollution, species extinction, and other environmental concerns. Themes of “Sustainable development”, “Environmentally-friendly” and “Save the Earth” were everywhere as organizations and individuals made relentless efforts for change.

Gradually, governments got involved to take action and have passed legislation to ban the irresponsible abuse of plastic which had been severely damaging the planet for decades.

Today, SR Packaging is fully committed to sustainable plastic production by innovating in packaging design. It's not an overnight change, and the company's commitment is far from a marketing campaign. It's a responsibility behind profitable corporate growth, a real cost that is beyond calculation, that needs to be considered.

The action started in 2006 through collaborations with brands. The Body Shop was the first company to contact SR Packaging, looking for post-consumer recycled solutions. Since then, SR Packaging has initialized its long term plan to convert all of its plastics into those available with post-consumer recycled resin and adopt biodegradable materials as the next alternative. Following years of development, it is thanks to advanced technology that SR Packaging has achieved, what is believed to be a world-first, the creation of its PCR Airless Bottle.

In addition to resolving environmental problems of skincare and toiletry packaging, the team at SR Packaging has also noted the need to help makeup companies develop greener solutions for consumers. The team is working on creating and introducing packaging based on the recycled pulp for color cosmetic products such as eyeshadow compacts, lip gloss bottles, lipstick cases, and many products that incorporate complex packaging designs or heavily decorated components that are either difficult or unable to be recycled.

The processes and materials for packaging production evolve through time. SR Packaging's commitment is to continue innovating packaging design so that its sustainable actions offer the world a better future.

See also

AMARI, the streamline, refillable PCR Airless Bottle for  gender-neutral skincare solutions

AMARI, the streamline, refillable PCR Airless Bottle for gender-neutral skincare solutions

The updated version of PCR Airless Bottle, AMARI, is one of a kind, minimalist packaging design. It is built for gender-neutral skincare solutions as the beauty trend had slowly shifted beyond gender differentiation. More and more companies are providing personal care solutions both for men and women based on specific skin conditions. As of today for many, improving self-esteem by using beauty products is no longer a privilege but a daily routine.

Recycled Pulp is now one of the sustainable materials to be used for SR Packagings Concept Designs

Recycled Pulp is now one of the sustainable materials to be used for SR Packaging's Concept Designs

Following a thorough evaluation from an engineering perspective, SR Packaging has added an alternative material option for makeup products — Recycled Pulp. The concept is based on reusing resources available instead of harvesting forest which is recognized as environmentally harmful and had led to an even worse situation. By using recycled pulp for packaging components, a greener lifestyle is presented.

PCR Airless Bottle shortlisted for 2019 ADF & PCD New York Innovation Awards

PCR Airless Bottle shortlisted for 2019 ADF & PCD New York Innovation Awards

SR Packaging’s PCR Airless Bottle had been shortlisted for the ADF&PCD New York Packaging Innovation Awards. Brand new to the market, SRP's PCR Airless bottle offers a solution for cosmetic brands with delicate formulations requiring airless packaging, within a 'green' pack which facilitates the re-use of plastic waste. The show organizer will be revealing the winners of this year’s awards directly at the show on September 18.

A delightful brand impression for SeboCalm

A delightful brand impression for SeboCalm

SeboCalm’s design team has created a delightful visual effect by deploying the most suitable and cost-effective decoration options with the help of SR Packaging. Working on a design concept to maintain a refreshing, clean impression of the product line, the decoration was kept fairly simple as the team opted for pure white silk screening to present the products and text which looks revitalizing whether the PET bottle is a transparent glacier blue or opaque turquoise.

SRPs PCR Airless Bottle

SRP's PCR Airless Bottle

Following the launch of its ECO-Airless Bottle that has reduced plastic up to an immense 70% when compared to the known multi-component, bulky airless packaging, SR Packaging has furthered its commitment to sustainability, and replaced the PETG for PCR PE resin to introduce an alternative option - the PCR Airless Bottle. SR Packaging's latest version of its Eco-Airless Bottle is manufactured for companies who are in need of PCR packaging, and at the same time an airless solution to protect delicate formulae.

  • Company News
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  • Modified 14 Aug 2019
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