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SR Packaging explains why effective market response is key to business

  • SR Packaging
Beauty, Personal Care, Primary Packaging, Active, Smart Packaging, Eco Sensitive

For many businesses around the globe, the COVID19 pandemic has caused havoc and chaos. For SR Packaging, the virus has highlighted the company's ability to adapt quickly with responsive management to the daily-changing situation.

How has SRP responded so quickly to this critical global situation?

Understanding the actual needs of your market is one of the most integral factors for good business. It was clear that when COVID19 started taking hold and lockdowns started to be implemented, that what the world needed would be hygiene products. As a well-established manufacturer of cosmetic and personal care packaging, SRP already had the means to help.

The World Health Organization confirmed that personal hygiene was pivotal to prevent the spread of the virus, and it was clear that plastic bottles would be key. Liquid soap and hand sanitizing formulations are both ideally suited to plastic bottles, and SRPs products have already been proven to be perfectly compatible for these liquids.

How has SRP managed to do this?

To ensure that SRPs hygiene bottles would be available, new production lines were opened up especially to work on the manufacture of certain bottles. Initially, the lines produced bottles in a range of different volumes. This has now been reduced to ensure that higher quantities of the more popular larger size bottles are available.

Alongside production, the company has also increased its digital communications to brands and packaging buyers so that the most up-to-date information is available regarding the products that it has available in stock for immediate delivery. The company is publishing updates on a daily basis so that companies that need packaging can see exactly what is available to them.

Has SRP had to change its business strategy?

The company already had a number of digital communications in place, therefore it was very simple for office-based staff in both Taiwan and China to maintain contact and continue their work from home. Furthermore, with the latest technology in place on the manufacturing floors, only a limited number of staff are required in production. Production safety protocol is already very high in order to meet international safety requirements for packaging, so the safety of staff and the company's output required little to no changes.

The company's R&D center in Taiwan has been extended during the past year and in order to facilitate an increase in production. This meant that SRP has able to produce stock packaging without interrupting customer projects already in production.

Making the move to focus on the production of stock packaging bottles during the pandemic has ensured a constant supply of important packaging. SRP's stock packaging has been sent around the world and now the company's distribution center in New Jersey, USA has an immense stock of products for use with liquid soap and hand sanitizer that's available for immediate distribution.

Alongside the production team's work to manufacture stock packaging, the marketing team has been ensuring that daily updates are produced to clearly communicate details of the products available and the corresponding quantities.

How does SRP stay ahead of its competition?

Every new concept we produce is a challenge. We try to match our new product development process with what we know of our customers' requirements as well as observe real market trends. At the same time, we want to surprise the market with original concepts simply not found elsewhere, so we have to balance what customers want and what they don't yet know they want. That's how our business grows.

We work pro-actively with clients in order to foster positive interactions and drive successful projects and launches. We can take on as much or as little as a company requires.

The packaging sector is very competitive, and everyone is willing to offer a brand new look, whether achieved through shape, decoration, or material. The potential is unlimited and it's not even limited to price any more. Current market needs drive big changes and require constant evolution and improvement. Today's consumers are less loyal to specific brands than consumers of yesteryear, so brands are in constant need of novelty and creativity to reach their target markets.

Markets change quickly, and it's often a challenge to meet the ever-increasingly shorter lead times. Fortunately, SR Packaging's team thrives on challenges.

One of the things that makes SRP unique is its commitment to technology - the company is always looking for new ways to improve equipment and capitalize on the latest techniques. This is an important cornerstone for the company to stay two steps ahead of the industry as it makes the team more aggressive when it comes to pursuing new design concepts and making technological breakthroughs.

Over the years SR Packaging has been responsible for introducing both new decoration techniques to packaging as well as world-first products - for example the PCR Airless bottle which has just been presented as a refillable option too.

What does SRP see in the future of packaging?

The current situation around the globe has highlighted the important role that plastic has to play in society. Single-use plastic is essential in a number of circumstances, particular for the benefit of hygiene. However, it cannot be ignored that there was a major consumer movement against the use of plastic prior to this.

The culmination of both of these events will see more packaging manufacturers find creative ways to use plastic and there will be a lot more requirement for products that incorporate new plastics such as bio-based plastic or Post-Consumer Recycled resins which allow plastic to be given a second 'life' as a brand new product.

Alongside the movement within the beauty industry for natural, preservative-free formulations, airless packaging options will be become ever more prevalent and cross into new markets.

Technological advancements will open up new opportunities and SR Packaging will be at the forefront to embrace the new advantages that they bring.

See also

  • Interview
  • English
  • Modified 31 May 2022
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