How do we choose the right material for different packaging purposes? Value Wheel by Stora Enso makes it easy to compare different packaging boards and papers and see how they meet different end use requirements. Value Wheel was developed by Stora Enso and pacproject and it is introduced for the first time at FachPack 2018.
Packaging needs to fulfil several requirements in terms of performance, finishing, sustainability and the impression that you want to make. These four aspects are reflected in the sections of Value Wheel, and each section divides into more detailed attributes. The requirements vary a lot depending on the end use category, whether it is liquid packaging, pharmaceutical packaging, luxury packaging etc.
Value Wheel shows the requirements of the selected category in a visual profile. You can also choose a paper or board product on Value Wheel and see how its features match with the category. All the products included in Value Wheel have been carefully evaluated and rated by experts in terms of each attribute, so the profiles you see on Value Wheel are actually based on the products’ technical features and properties.
With Value Wheel Stora Enso wants to support communication between all stakeholders of a packaging project by simplifying complex information such as technical requirements, environmental and compliance needs and industry-specific knowledge, not forgetting the marketing aspect. Value Wheel brings all this together into an insightful tool that helps create attractive, efficient and functional packaging solutions from the best renewable materials fit for purpose.
Value Wheel is based on the Packaging Wheel concept created by pacproject (© 2016 PACPROJECT GMBH). In addition to FachPack, Stora Enso will display Value Wheel at upcoming packaging exhibitions including Luxe Pack and Scanpack 2018.