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    Stora Enso and CEPI member companies launch 4evergreen – an alliance to promote fiber-based packaging in circular economy

    • Stora Enso
    Eating, Drinking, Active, Smart Packaging, Sustainable Packaging, Eco-Sensitive Packaging, Tree Derivatives, Board, Board - Fibre, Recycling

    Stora Enso, along with other members of CEPI, the European association representing the forest fiber and paper industry, are joining forces with companies across the value chain to drive the recycling of fiber-based packaging and collaboration in circular design and materials to enable positive change in circular economy.

    4evergreen aims to boost the contribution of fiber-based packaging in a circular and sustainable economy that minimizes climate and environmental impact. In addition, the goals are to increase awareness about innovation in fiber-based packaging materials and recycling, set guidelines for product design enabling circularity and secondary use of fibers, and support the development of optimized collection systems as well as critical recycling infrastructures and technologies adapted to fiber-based packaging.

    The unique alliance brings together the whole value chain. In addition to Stora Enso, members in the alliance include Nestlé, Danone, Huhtamäki, SIG Combibloc, SEDA, Elopak, Tetra Pak, AR Packaging and MARS among others.

    “This is a critical step to strengthen circular bioeconomy in Europe, and to boost the role of fiber-based packaging solutions in the market” says Karl-Henrik Sundström, CEO of Stora Enso. “Plastic litter is a global problem that cannot be tackled without climate smart, renewable and recyclable solutions. Joining forces with companies across the value chain can bring about a real, transformative change.”

    According to Eurostat, fiber-based packaging is already recycled in Europe at the rate of 84.6% and the volume of recycled fiber-based packaging alone equals that of all other recycled packaging materials together. The industry is looking to advance and bring to market new innovative products using recycled fibers through initiatives like 4evergreen.

    Image: Karl-Henrik Sundström, CEO of Stora Enso

    See also

    Stora Enso’s Sustainability Report rated among top ten globally

    Stora Enso’s Sustainability Report rated among top ten globally

    For the second year running, Stora Enso’s Sustainability Report 2018 has been included in the top ten sustainability reports globally according to the latest Reporting matters publication by the World Business Council for Sustainable Development (WBCSD). In WBCSD’s Reporting matters publication, Stora Enso’s Sustainability Report is recognised as good practice for being clearly aligned with the company’s materiality assessment.

    Stora Enso launches wood-fibre-based biocomposite solutions for cosmetics, food and luxury packaging

    Stora Enso launches wood-fibre-based biocomposite solutions for cosmetics, food and luxury packaging

    Introducing DuraSense to new customer segments is another step on Stora Enso’s journey to gradually replace fossil-based packaging materials with renewable solutions. DuraSense is a blend of wood fibres and polymers, which can be fossil, bio-based or recycled. With DuraSense, Stora Enso offers customers a more eco-friendly alternative to plastics while improving sustainability performance and reducing carbon footprint. With the blend of wood fibres and bio-based polymers, it is possible to get up to 98% renewable content and, thus, reduce the dependency on limited fossil resources.

    Stora Enso and startup Sulapac have joined forces to develop renewable and biodegradable straws

    Stora Enso and startup Sulapac have joined forces to develop renewable and biodegradable straws

    Stora Enso and Sulapac continue to combat the global problem of plastic waste by launching a demo for sustainable drinking straws at Slush 2018. The demo, which targets production on an industrial scale, is designed to replace traditional plastic straws with renewable ones. The straws are based on Sulapac’s biocomposite material – made of wood and natural binders – designed to be recycled via industrial composting and biodegrade in marine environments.

    • Company News
    • English
    • Modified 20 Nov 2019
    • Hits 106