Stora Enso, along with other members of CEPI, the European association representing the forest fiber and paper industry, are joining forces with companies across the value chain to drive the recycling of fiber-based packaging and collaboration in circular design and materials to enable positive change in circular economy.
4evergreen aims to boost the contribution of fiber-based packaging in a circular and sustainable economy that minimizes climate and environmental impact. In addition, the goals are to increase awareness about innovation in fiber-based packaging materials and recycling, set guidelines for product design enabling circularity and secondary use of fibers, and support the development of optimized collection systems as well as critical recycling infrastructures and technologies adapted to fiber-based packaging.
The unique alliance brings together the whole value chain. In addition to Stora Enso, members in the alliance include Nestlé, Danone, Huhtamäki, SIG Combibloc, SEDA, Elopak, Tetra Pak, AR Packaging and MARS among others.
“This is a critical step to strengthen circular bioeconomy in Europe, and to boost the role of fiber-based packaging solutions in the market” says Karl-Henrik Sundström, CEO of Stora Enso. “Plastic litter is a global problem that cannot be tackled without climate smart, renewable and recyclable solutions. Joining forces with companies across the value chain can bring about a real, transformative change.”
According to Eurostat, fiber-based packaging is already recycled in Europe at the rate of 84.6% and the volume of recycled fiber-based packaging alone equals that of all other recycled packaging materials together. The industry is looking to advance and bring to market new innovative products using recycled fibers through initiatives like 4evergreen.
Image: Karl-Henrik Sundström, CEO of Stora Enso
For the second year running, Stora Enso’s Sustainability Report 2018 has been included in the top ten sustainability reports globally according to the latest Reporting matters publication by the World Business Council for Sustainable Development (WBCSD). In WBCSD’s Reporting matters publication, Stora Enso’s Sustainability Report is recognised as good practice for being clearly aligned with the company’s materiality assessment.
Introducing DuraSense to new customer segments is another step on Stora Enso’s journey to gradually replace fossil-based packaging materials with renewable solutions. DuraSense is a blend of wood fibres and polymers, which can be fossil, bio-based or recycled. With DuraSense, Stora Enso offers customers a more eco-friendly alternative to plastics while improving sustainability performance and reducing carbon footprint. With the blend of wood fibres and bio-based polymers, it is possible to get up to 98% renewable content and, thus, reduce the dependency on limited fossil resources.
Stora Enso aims to start recycling used paper cups on a large scale at its Langerbrugge Mill in Belgium. Based on production trials, Stora Enso possesses the technical feasibility to recycle paper cups for use in other paper applications. Stora Enso is now looking into partnerships for the collection and sorting of used paper cups to ensure that this high-quality fibre material is captured and given a second life.
Stora Enso has joined the New Plastics Economy Global Commitment to eliminate plastic waste and pollution at the source. The Global Commitment and its vision for a circular economy for plastic is led by the Ellen MacArthur Foundation, in collaboration with UN Environment. For Stora Enso, signing the commitment is another step to combat the global problem of plastic pollution by providing renewable alternatives.
The times they are constantly changing, and so do consumers’ habits and shopping behavior. Digitalization has changed our way of living and it has been common for several years now to do shopping online. That also includes food purchases. Visiting the stores is still preferred by most people, but online shopping is starting to drive the food retail.
Stora Enso and startup Sulapac have joined forces to develop renewable and biodegradable straws
Stora Enso and Sulapac continue to combat the global problem of plastic waste by launching a demo for sustainable drinking straws at Slush 2018. The demo, which targets production on an industrial scale, is designed to replace traditional plastic straws with renewable ones. The straws are based on Sulapac’s biocomposite material – made of wood and natural binders – designed to be recycled via industrial composting and biodegrade in marine environments.
Stora Enso launches a new sustainable RFID tag technology called ECO™ by Stora Enso, designed for intelligent packaging functionalities in supply chain, retail and e-commerce applications. The technology enables paper-based RFID tags, providing a plastic-free and recyclable solution for packaging authentication.
Introducing Value Wheel by Stora Enso
How do we choose the right material for different packaging purposes? Packaging needs to fulfil several requirements in terms of performance, finishing, sustainability and the impression that you want to make. Value Wheel by Stora Enso makes it easy to compare different packaging boards and papers and see how they meet different end use requirements.
How can packaging change the perception of your product?
Stora Enso has previously looked into what food packaging materials are appreciated most among consumers for different food categories. But how about other perceptions regarding packaging? Based on our consumer study, some features are more important than others – and in this article, we pick up some of the consumers’ likes and dislikes.
Stora Enso helps Licbox increase competitiveness
Telling the customer what Stora Enso can do is one thing, but it is only when you can show in reality what you can do that the customer really starts to believe you. Stora Enso’s high-quality products and first-class professional services were a convincing combination for the Mexican company Licbox. By choosing Stora Enso, Licbox increased competitiveness, production speed, and their sustainability performance.
More and more people live in small apartments, and easy storage is becoming a bigger and bigger purchase influencer. Every square meter in the small living spaces is valuable and the ability to store products in a clever way has become incredibly important. The urban habitants are looking for smaller and more compact packaging, making it easier to store. Smaller packaging sizes and smarter storing solutions really are the future.
- Jo Webb
- Company News
- Created 20 Nov 2019
- Modified 20 Nov 2019
- Hits 232