Stora Enso and CEPI member companies launch 4evergreen – an alliance to promote fiber-based packaging in circular economy

20 Nov 2019
Stora Enso

Stora Enso, along with other members of CEPI, the European association representing the forest fiber and paper industry, are joining forces with companies across the value chain to drive the recycling of fiber-based packaging and collaboration in circular design and materials to enable positive change in circular economy.

4evergreen aims to boost the contribution of fiber-based packaging in a circular and sustainable economy that minimizes climate and environmental impact. In addition, the goals are to increase awareness about innovation in fiber-based packaging materials and recycling, set guidelines for product design enabling circularity and secondary use of fibers, and support the development of optimized collection systems as well as critical recycling infrastructures and technologies adapted to fiber-based packaging.

The unique alliance brings together the whole value chain. In addition to Stora Enso, members in the alliance include Nestlé, Danone, Huhtamäki, SIG Combibloc, SEDA, Elopak, Tetra Pak, AR Packaging and MARS among others.

“This is a critical step to strengthen circular bioeconomy in Europe, and to boost the role of fiber-based packaging solutions in the market” says Karl-Henrik Sundström, CEO of Stora Enso. “Plastic litter is a global problem that cannot be tackled without climate smart, renewable and recyclable solutions. Joining forces with companies across the value chain can bring about a real, transformative change.”

According to Eurostat, fiber-based packaging is already recycled in Europe at the rate of 84.6% and the volume of recycled fiber-based packaging alone equals that of all other recycled packaging materials together. The industry is looking to advance and bring to market new innovative products using recycled fibers through initiatives like 4evergreen.

Image: Karl-Henrik Sundström, CEO of Stora Enso

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Jo Webb
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Created 20 Nov 2019
Modified 20 Nov 2019
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Stora Enso and CEPI member companies launch 4evergreen – an alliance to promote fiber-based packaging in circular economy

See also

Stora Enso collaborates on paperboard tube

Stora Enso and Picadeli join forces to reduce single-use plastic in salad packaging

Stora Enso accelerates growth in formed fiber by expanding its production capacity in Europe

Stora Enso and Tingstad launch unique formed fiber food service bowls

Stora Enso starts the production of new-generation formed fiber products free from plastic and PFAS

Stora Enso to build a pilot plant for bio-based packaging foam

Stora Enso and Sulapac bring the sustainable straw to the market, with several customers signed up

Stora Enso’s Sustainability Report rated among top ten globally

Stora Enso launches wood-fibre-based biocomposite solutions for cosmetics, food and luxury packaging

Stora Enso explores recycling of paper cups for magazine paper

Stora Enso signs global commitment to combat plastic pollution

Adapting packaging to changing consumer needs

Stora Enso and startup Sulapac have joined forces to develop renewable and biodegradable straws

Stora Enso introduces sustainable RFID tag technology ECO for intelligent packaging

Introducing Value Wheel by Stora Enso

How can packaging change the perception of your product?

Stora Enso EcoFishBox wins gold sustainability award

Stora Enso helps Licbox increase competitiveness

The urban lifestyle demands a change in packaging

Stora Enso opens Innovation Centre for packaging

Stora Enso presents intelligent packaging solutions tailored to luxury brands

Stora Enso introduces new board grade, Performa Brilliance, for premium packaging

Stora Enso awarded for social responsibility in Brazil

Stora Enso launches wood-fibre-based biocomposite solu...

Stora Enso

Stora Enso presents intelligent packaging solutions ta...

Stora Enso

Stora Enso collaborates on paperboard tube

Stora Enso

Stora Enso and Picadeli join forces to reduce single-u...

Stora Enso

Stora Enso accelerates growth in formed fiber by expan...

Stora Enso

Stora Enso and Tingstad launch unique formed fiber foo...

Stora Enso

Stora Enso starts the production of new-generation for...

Stora Enso

Stora Enso to build a pilot plant for bio-based packag...

Stora Enso

Stora Enso and Sulapac bring the sustainable straw to ...

Stora Enso

Stora Enso and CEPI member companies launch 4evergreen...

Stora Enso

Stora Enso’s Sustainability Report rated among top ten...

Stora Enso

Stora Enso explores recycling of paper cups for magazi...

Stora Enso