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    It's a 'Doddle'! New refillable pouches make it easier to feed children on the go

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    • Swedbrand Ltd
    Its a Doddle! New refillable pouches make it easier to feed children on the go
    Eating, Drinking, Food, Wet Foods, Baby Foods, Primary Packaging, Flexibles, Pouches, Active, Smart Packaging, Sustainable Packaging, Refillable Packaging

    The Challenge
    What if a simple pouch becomes a multi-functional, refillable one, which can be used for feeding your baby, traveling or even painting?

    When Nadine, the founder of Doddle Bags, had her small daughter Lily, she was – as every caring parent – paying a lot of attention to her child. At the same time, she was pretty busy working for her company as well, though. So she had to juggle a lot. Nadine was very conscious about feeding her baby only with the best food and she wanted to prepare her own meals for Lily whereas those dishes should be easily used on the go.

    Firstly, she thought that she could find what she was looking for in the shop next door. But quite unexpectedly she had to realize that it was impossible to find a suitable pouch with a nozzle on it that she could easily fill with food.

    The Process
    So Nadine decided to call her cousin Zaid, one of the founders of Swedbrand, and she asked him to help her make some pouches.

    Since Nadine is an architect, she wanted her pouch not only to work well but also to look great. Her aim was to use as little plastic as possible in her design.

    It took them more than a year to get to the final product. It turned out to be very difficult to find the right material for the pouch, especially with regards to the zip lock. Eventually, the Doddle Bag was born.

    The Result
    These multi-functional refillable pouches are provided with expert sealing technology to prevent leakages and are compact enough to fit into a small handbag.

    Nadine and Zaid also decided to create the accessories to go with the pouch, which can serve different purposes, such as Doddle Spoon for feeding and Doddle Brush for painting.

    The product became popular immediately (especially among moms) and currently it is sold in many countries, including the UK, Taiwan, Holland and Denmark, just to name a few.

     

    See also

    • Brand Launch
    • English
    • Modified 19 Jan 2017
    • Hits 1210
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