If this is your company, CONTACT US to activate Packbase™ software to build your portal.

    Webpackaging logo

    Kasih Food revitalises hummus range for international market

    Quick Contact
    • Tetra Pak
    Kasih Food revitalises hummus range for international market
    Asia, The Middle East, Eating, Drinking, Food, Vegetables, Primary Packaging, Food/Beverage Bricks

    Kasih Food Production Co, a leading food production company in Jordan, has today unveiled a new range of hummus products in Tetra Pak packages at the Anuga food and drink fair.​​

    ​With the new Mézete brand product line, the company aims to increase its share of the hummus market, projected to reach USD 1.1 billion globally by 2022 according to Market Research Future. That would represent an annual growth rate of more than 9% for the period between 2016 and 2022, mainly driven by healthier eating trends among consumers worldwide.​​

    ​Khaled Kasih, General Manager at Kasih Food Food Production Co said, “Bringing quality food to consumers is our top priority. We have developed a special range of Mézete hummus products with homemade quality, offering exciting flavours such as plain, jalapeno, garlic, chili, thyme and sundried tomatoes. We are confident that these innovative and tasty products will find their place in homes and restaurants in every market around the world.”​​

    ​Charles Brand, Executive VP, Product Management and Commercial Operations at Tetra Pak said, “We are pleased to support Kasih in capturing the growth of a healthy food segment. We see huge opportunities in the prepared food category due to changing consumer lifestyles, and we are committed to supporting our customers with solutions that provide the best food protection and convenience.”​​

    See also

    Tetra Pak strives for zero waste with new strategic collaboration with Poka

    Tetra Pak and Poka are pleased to announce the launch of a new strategic collaboration that brings together the expertise, technology, and best practices of Tetra Pak, a leader in the food & beverage packaging industry, with the power of Poka, the most comprehensive connected factory worker platform. This collaboration will empower workers in food production with the tools and training needed to accelerate zero waste processes in food manufacturing plants.

    Tetra Pak research study reveals food safety-environment dilemma fostered by COVID-19 pandemic

    Tetra Pak has unveiled findings from its global research study, in partnership with Ipsos, showing that food safety is a major issue for society. The same amount of respondents believe that COVID-19 is a “real threat.” At the same time, concern for the environment remains strikingly powerful, pointing towards a dilemma in the consumers’ minds as they try to balance the critical priorities of human existence through safe food and sustainability of the planet we live on.

    Tetra Pak offers best-practice yoghurt lines to help customers capture growing demand

    Tetra Pak has launched new best-practice lines for yoghurt products - a suite of expert services which support a wide variety of yoghurt innovations to address growing consumer demand. Leveraging more than 45 years of experience in processing and packaging solutions with deep knowledge of yoghurt, enabling Tetra Pak to offer support for designing processes that do not compromise on production economy or flexibility.

    Tetra Pak research study reveals the convergence of environment and health is growing, and the Food and Beverage Industry is first to see this trend

    Tetra Pak today reveals the findings from a global research study in partnership with Ipsos1 on the two most pressing consumer demands: the environment and health. They have historically been seen, and communicated, as separate areas: however they are increasingly converging, creating pivotal opportunities for food and beverage brands in how they market their products over the next 12 months.

    Sustainable JNSD line pays off – Tetra Pak wins IFU 2019 Innovation Award

    "In 2011, we realized that something could be done differently in the Juice-Nectar-Still Drink (JNSD) industry and decided to focus on how to make juice production more sustainable. To achieve that we needed to find innovative solutions which save energy and water", says Maria Norlin, Subcategory Manager JNSD & Other Beverages. On October 1st, this ground-breaking initiative was recognized by International Fruit and Vegetable juice Association.

    Tetra Pak surpasses 500 billion FSC labelled package milestone​

    Tetra Pak has now delivered more than 500 billion packages labelled with the Forest Stewardship Council logo globally, marking a significant milestone in the company’s journey to promote responsible sourcing and contributing to a low-carbon circular economy. Consumers looking for environmental logos when shopping is a growing trend, with over half of consumers saying they are always and often looking for environmental logos on the products they buy.

    Tetra Pak becomes first carton packaging company to launch paper straws in Europe

    Tetra Pak has announced that customers have started field testing its paper straws for beverage products in Europe. The move means Tetra Pak is the first carton packaging company to provide such straws for beverage cartons in the region. Made from FSC certified paper and recyclable with the rest of the package, the new paper straw will be available initially for two small size carton packages commonly used for dairy and beverage products for children.

    Case study: Hellenic Dairies sees the benefits of integrated plant management

    Greek dairy producer Hellenic Dairies is a longstanding Tetra Pak customer with seven filling lines and extensive processing equipment. The company holds a strong position in south-east Europe for liquid dairy products, cheese, yoghurt and juices, nectars and still drinks. In 2016, a major investment in their plant in Brasov, Romania, working closely with Tetra Pak and our strategic supplier Elettric80, resulted in the installation of a comprehensive range of end-of-line and warehousing equipment.

    • Brand Launch
    • English
    • Modified 17 Oct 2017
    • Hits 2207
    Axium Packaging
    Adequate Packaging
    NF Beauty Group