World’s first fully renewable package featured in new display at the Museum of Brands
Tetra Pak has now delivered more than half a billion packs of Tetra Rex® Bio-based, the world’s first beverage carton to be manufactured entirely from renewable materials. The landmark event was announced at the Museum of Brands, in London, where the package, is featured in a new sustainability display.
Tetra Rex® Bio-based, which was launched in October 2014, is manufactured solely from Forest Stewardship Council™ (FSC™) certified and controlled sources paperboard, together with plastics derived from sugar cane, all traceable to their origins.
Packages made from renewable materials are essential for preserving the environment for future generations. Renewable resources can be replenished naturally over time and enable a move away from fossil fuel-based materials, reducing the environmental impact as well as improving resource efficiency.
Christina Chester, Product Director at Tetra Pak said, “We are delighted to see the growing popularity of Tetra Rex Bio-based among customers. Packages made entirely from renewable materials are not only good for the planet, but also good for brands that seek to differentiate themselves with stronger environmental messages. With everything traceable to its plant origin, consumers are assured that the package they hold in their hands is derived entirely from plants.”
Chris Griffin, CEO, Museum of Brands said: “It is good to hear about the significant progress Tetra Pak is making in terms of delivering fully-renewable packages. They are offering brands more sustainable packaging at a time when environment is top-of-mind among consumers, and people want to make more environmentally sound choices.”
The Sustainable Packaging display opens today at the Museum of Brands, and will be showing a selection of initiatives that help reduce the burden of packaging on the environment.