​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​The changing role of packages as digital tools

Digitalisation is changing the role of packaging. The Tetra Pak® Connected Package platform allows food and beverage producers to turn their packages into full-scale data carriers offering increased traceability, product information and cool experiences for consumers.

No longer is packaging only about product protection and functionality – it is about connectivity. The future of packaging is undoubtedly digital and Tetra Pak is busy building digital platforms that will support customers to adapt to the rapid evolution of packaging.

A look into the future

First came the codified package with a bar code or other code that could be scanned, but connectivity was still limited. Then came the connected package, with a unique scannable code printed onto it, different for each pack. This unique code makes it possible to track and trace the location and history of any product from source to recycling. In addition, rather than reading a message printed on the package itself, consumers can use their phones to scan the code and step into a whole new world of interaction.

In the future, there will be intelligent packaging where the package is the centrepiece of the connected value chain.

Imagine an everyday event like trying to decide what to cook for dinner. One day, the intelligent package will communicate with the smart appliances in the home such as the fridge. You will have instant and accurate information on not only the stock of products at home, but also the level of each product remaining and dynamically updated expiry dates.

Based on your previous behaviour, food preferences and favourite recipes, you will get suggestions on what would be a good idea to cook to reduce the risk of food waste. And if some ingredients are missing, they can be suggested automatically for replenishment. It will be time-saving, convenient and minimise food waste. All you have to do is prepare the meal!

We are not there yet, but with developments happening fast in the Internet of Things and packaging technology, this may become a reality in a few years.

The connected package today

What is possible with today’s digital technology is the “connected package”. Already the opportunities are opening up as more and more manufacturers tap into the connectivity enabled by digitilisation. With a unique scannable code on each package, products are instantly transformed into interactive media channels. The unique package ID opens up a whole new world of communication via packaging.

Connected package solutions fall into two broad categories: track and trace, and consumer engagement.

Track & Trace: The unique code enables end-to-end traceability. The new Tetra Pak Connected Package platform will make it possible to track products through the whole value chain to improve production, quality control and supply chain transparency. Manufacturers will have the ability to track and trace the history and location of any product, making it possible to monitor for market performance and any potential issues.

Likewise, retailers will gain greater supply chain visibility and real-time insights, enabling distributors to track stock movements, be alerted when issues occur and monitor delivery performance.

Consumer Engagement solutions: The connected package becomes a gateway to exciting new digital product experiences for consumers. Users can simply scan the code to test the authenticity of a brand or unlock cool new product experiences: tailored promotions, loyalty campaigns, product origin stories, quizzes, online games and more. Brand owners can break through the noise and interact with their target groups in ways that differentiate their offer, increase loyalty and boost sales. And all this data can be collected and analysed in real time.

Both hardware and software

These Track & Trace or Consumer Engagement solutions are supported by the overall Tetra Pak Connected Package platform – a combination of hardware and software that gives customers what they need to get started and a way to reach the market fast. The platform represents an integrated offer for generating unique codes, printing a unique digital ID on every package, ready-to-use mobile apps, tools for data management, and a dashboard for monitoring results in real time.

Designed specifically for the food and beverage industry, the Tetra Pak Connected Package platform is available around the world and scalable. Driven by the digital trends behind Industry 4.0, and with code generation, digital printing and data management at its core, the Connected Package platform launched by Tetra Pak in June 2019 will bring new benefits to food manufacturers, retailers and consumers thanks to greater connectivity.

See also

Tetra Pak research study reveals food safety-environment dilemma fostered by COVID-19 pandemic

Tetra Pak has unveiled findings from its global research study, in partnership with Ipsos, showing that food safety is a major issue for society. The same amount of respondents believe that COVID-19 is a “real threat.” At the same time, concern for the environment remains strikingly powerful, pointing towards a dilemma in the consumers’ minds as they try to balance the critical priorities of human existence through safe food and sustainability of the planet we live on.

Tetra Pak research study reveals the convergence of environment and health is growing, and the Food and Beverage Industry is first to see this trend

Tetra Pak today reveals the findings from a global research study in partnership with Ipsos1 on the two most pressing consumer demands: the environment and health. They have historically been seen, and communicated, as separate areas: however they are increasingly converging, creating pivotal opportunities for food and beverage brands in how they market their products over the next 12 months.

Sustainable JNSD line pays off – Tetra Pak wins IFU 2019 Innovation Award

"In 2011, we realized that something could be done differently in the Juice-Nectar-Still Drink (JNSD) industry and decided to focus on how to make juice production more sustainable. To achieve that we needed to find innovative solutions which save energy and water", says Maria Norlin, Subcategory Manager JNSD & Other Beverages. On October 1st, this ground-breaking initiative was recognized by International Fruit and Vegetable juice Association.

Tetra Pak surpasses 500 billion FSC labelled package milestone​

Tetra Pak has now delivered more than 500 billion packages labelled with the Forest Stewardship Council logo globally, marking a significant milestone in the company’s journey to promote responsible sourcing and contributing to a low-carbon circular economy. Consumers looking for environmental logos when shopping is a growing trend, with over half of consumers saying they are always and often looking for environmental logos on the products they buy.

Case study: Hellenic Dairies sees the benefits of integrated plant management

Greek dairy producer Hellenic Dairies is a longstanding Tetra Pak customer with seven filling lines and extensive processing equipment. The company holds a strong position in south-east Europe for liquid dairy products, cheese, yoghurt and juices, nectars and still drinks. In 2016, a major investment in their plant in Brasov, Romania, working closely with Tetra Pak and our strategic supplier Elettric80, resulted in the installation of a comprehensive range of end-of-line and warehousing equipment.

Tetra Pak is unveiling its “factory of the future” where digital technology revolutionises the way food manufacturing plants operate.​ ​Machines will be able to communicate with each other as well as with the digital systems of the entire operation, automatically taking on tasks such as diagnosing problems, ordering and delivering parts, and looking for an engineer who is most suitable for the service needed. The technology builds on previous measures to bring the benefits of digitalisation to the food and beverage industry

  • Jo Webb
  • Product Info
  • English
  • Created 03 May 2019
  • Modified 11 Jun 2019
  • Hits 349