Tetra Pak has announced that HelloFresh, a leading meal kit company, has chosen Tetra Recart® carton package for use in European markets for its environmental advantages.
Successfully used by HelloFresh in the US since 2017, Tetra Recart offers a better packaging alternative with 80% lower carbon footprint and significant weight and space savings compared to tin cans and glass jars.
HelloFresh meal kit products now available in sustainable carton packaging across the UK, Germany and the Netherlands
Jakob Schmidt, Senior Global Procurement Manager at HelloFresh Global said:
“Introducing the Tetra Recart carton to our sustainable packaging portfolio is a strategic move for HelloFresh, helping us reduce our carbon footprint through improved logistics efficiencies. Tetra Pak’s innovative packaging enables HelloFresh to consistently deliver a quality product and a great opening experience for our customers."
Peter Arvidsson, MD, Tetra Recart at Tetra Pak said:
“We see a huge growth in the meal kit category as consumers demand easier shopping experiences and services offering less planning, shorter cooking time, all while maintaining the quality of the ingredients. We are pleased to be able to help food producers capture this opportunity with a sustainable package that keeps food fresh and tasty.”
According to PlanetRetail RNG, the global online food spending is expected to reach $625 billion in 2023 – up from $213 billion in 2018. HelloFresh branded tomatoes, beans, chickpeas and lentils are now available in Tetra Recart cartons in the UK, Germany and the Netherlands.
Image 2: Thierry Gihan, Tetra Pak and Jakob Schmidt, HelloFresh