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    Thai Beverage

    Thai Beverage

    Today, ThaiBev is not only Thailand's leading beverage producer, but also one of Asia's largest beverage producers. Our business consists of four segments - spirits, beer, non-alcoholic beverage, and food.

    About Thai Beverage Public Company Limited

    ThaiBev was established in 2003 to consolidate a number of leading spirits and beer businesses in Thailand belonging to our founding shareholders and other investors. In 2006, we registered ThaiBev's listing on the Singapore Exchange ('SGX'), and subsequently expanded to the non-alcoholic beverage and food sectors to diversify our product portfolio, enhance logistics efficiency, and mitigate business risks. Today, ThaiBev is not only Thailand's leading beverage producer, but also one of Asia's largest beverage producers. Our business consists of four segments - spirits, beer, non-alcoholic beverage, and food.

    Our Vision

    ThaiBev Group's vision is to be a Thailand's world-class total beverage producer and distributor embodying commercial excellence, continuous product development and premiumisation, as well as professionalism. Our mission is to build strong mutually beneficial relationships with all our stakeholders in every aspect, guided by the following six principles:

    • Offer top quality products to all customer segments;
    • Respond professionally to distributors' demand;
    • Grow revenue and profits in a sustainable manner to create value for shareholders and provide favourable returns on investments;
    • Be a role model of the highest standards of professionalism, corporate governance, and transparency;
    • Build a sense of ownership among employees by trusting, empowering, and rewarding them; and
    • Contribute to society.

     

     

     

    Vision 2020

    Vision 2020 is ThaiBev's strategic roadmap for the next six years. It underpins our endeavours to further the success that we have progressively achieved over the years, and sets ThaiBev up for an accelerated growth story. Driven by the five strategic imperatives outlined below, we seek to provide customers with even better products, create greater value and deliver more sustainable returns to shareholders, and enlarge opportunities for our employees.

    Growth
    We aim to solidify ThaiBev's position as the largest and most profitable beverage company in Southeast Asia.

    Diversity
    To support and sustain ThaiBev's growth, we plan to diversify our revenue streams, increasing revenue contribution from non-alcoholic beverages and the sale of products outside of Thailand.

    Brands
    By streamlining ThaiBev's businesses into three product groups (spirits, beer, and non-alcoholic beverage) and identifying core brands within each, as well as focusing on primary and secondary markets with the greatest growth potential, we look to expand the business via a consumer- and market-driven approach.

    Reach
    To realise the potential of ThaiBev's core brands, robust and efficient routes to all markets are required. Accordingly, we seek to build on our market leading business processes and supply chains to strengthen existing distribution networks, establish new ones, and also enter into partnerships with third-party distributors when appropriate.

    Professionalism
    We strive to ensure that we have a diverse and high performance workforce, and that the teams behind all three product groups work together seamlessly, leveraging cross-product group synergies where applicable, further strengthening our long term potentials.

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