Liquorice producer Klepper & Klepper has a clear mission: To produce the Best Liquorice Ever. Not only is this liquorice extremely tasty, it is also free of gluten and gelatine, which means that it well and truly deserves this title.
The Best Liquorice Ever needs packaging that suits it. To make this into a reality, The Box was given a cardboard dummy. Our job was to transform this into a sturdy container, which would further strengthen the branding. There was also a clear desire for dual-purpose usage.
Custom made tin: Klepper & Klepper
A unique storage tin, never before seen in the liquorice industry! The end result is a cool tin with a slim, tapered shape. This allows the tin to stand upright easily so that it can be admired. On the back of the unopened tin the product information is on display, while the front reveals embossed lettering, that really encapsulates uniqueness with its relief. The white letters against the black design gives the tin a cool and distinctive appearance.
Opening the tin uncovers three bags of liquorice, which fit perfectly into the tin. A clever wire allows the tin to remain open. The inside, too, reinforces the Klepper & Klepper branding through the added design features. Now we can also see the tin's dual function. Because the tin can also be used as a display. Retailers can present the bags of liquorice in an upright position inside the open tin.
We look back on a wonderful collaboration which, according to the customer, resulted in "the Best Tin Ever"!