Our Dutch waffle client was looking for an alternative to the traditional round Dutch waffle tin. They were looking for a flat rectangular cookie can for packaging six Dutch waffles (or, as they call them: stroopwafels). The condition was that the custom made tin should be flat enough to fit in a mailbox...
Commissioned by Perfetti van Melle - major producer and international confectionery player - The Box was asked to produce a unique tin. Perfetti van Melle owns various umbrella brands, including Smint, Fruitella, and Mentos. In support of Mentos' international 'Hello' campaign (also familiar from TV), we created this colourful and cheerful tin.
Mentos wanted to strengthen its brand in the Duty Free market: the shopping area behind customs that you encounter at international airports around the world. We believe the colourful tin will serve as a nice surprise for (business) travellers who are returning home.
The resulting new tin for Mentos
Perhaps you've noticed it already, but the shape of the tin is a larger version of the familiar Mentos candy. The candy wraps itself, as it were! We have printed the tin in full colour and have embossed the top. The tin consists of two parts: a bottom and a lid/body. Both the body and the lid are deep drawn.
To further strengthen the branding, Perfetti van Melle has packed the tinbox in a cardboard display. The result is beautiful; the tin immediately stands out on shop shelves. We look back on this project with great satisfaction. There's no doubt this Mentos tin will serve as a successful Duty Free product!
Spicy tins with a vintage look for Sizl
The Sizl brand sells herbs, spices, and blends. The brand's distinguishing feature is the high quality of its ingredients. The Box was tasked with designing a series of tins that represent the quality of the packaged products, are round and stackable, and have a vintage look.
Würzteufel produces herbs and spices, which it sells to consumers through their online shop. Perfect for cooking! The company commissioned The Box to create a round spices tinbox with relatively large dimensions. The intention was to make the herbs visible even without opening the tinbox, so that consumers can immediately see how many herbs are left.
- Jo Webb
- Brand Launch
- Created 15 Mar 2021
- Modified 16 Apr 2021
- Hits 34