Trivium Packaging, a global leader in sustainable metal packaging, announces a groundbreaking recycling initiative in Argentina, partnering with urban recycler organization Creando Conciencia to substantially increase the recollection and reuse of aerosol aluminum cans.
Through the partnership, Trivium Argentina will become the first in Latin America to use post-consumer recycled (PCR) aluminum. The initiative, which follows Trivium’s A- sustainability performance rating by the CDP, is part of the company’s expansive efforts to raise awareness and accelerate sustainability practices for its customers and the planet. When asked what this partnership means to Trivium’s Argentina plant, Marcelo Celestini, General Manager of Trivium Argentina said, “This recycling initiative enables Trivium to make a difference in the three areas our company is built on by taking care of PEOPLE through social organizations, protecting our PLANET by reducing CO2 emissions in a significant way, and by walking the same journey with our CUSTOMERS.”
“Advancing the recycling rates of our infinitely recyclable packaging materials is important to Trivium,” Jenny Wassenaar, VP of Sustainability at Trivium Packaging said. “We’re thrilled to partner with Creando Conciencia in Argentina, which collects and recycles aerosol aluminum cans from consumer’s homes and processes them for inclusion in the production of new aluminum containers. In this way, we actively contribute together to a circular economy.”
The partnership aims to make the recycling process more efficient while providing encouragement and education to the community surrounding aerosol can recycling. Creando Conciencia will collect aerosol aluminum cans from consumers and process them using machinery provided by Trivium that depressurizes and compacts the aerosol at the same time. Trivium is then able to melt the compacted aerosols to produce aluminum ingots.
Trivium Argentina estimates that 9-10% of their newly produced packaging will come from recycled aluminum.
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Packaging material selection has become more complex in this era of increased environmental awareness. The importance of sustainability is undeniably growing. In this white paper, we present an approach to a Holistic Packaging Sustainability Assessment that expands traditional LCA methods to account for circularity while also factoring in the impact of packaging materials on the waste stream and improving shelf life.
Brand’s history captured in a quartet of delightful illustrations
Behind many popular brands lies an interesting history and many intriguing stories. Trivium has been responsible for some memorable examples, and the pick of the 2020 collection is likely to be the limited edition sardine cans celebrating the 100th anniversary of Pointe de Penmarc’h.
Building a beverage brand on sustainability
Proud Source Water’s strategy for succeeding in the highly competitive bottled water market was to appeal to both environmentally conscious and quality-conscious consumers. Key to achieving that goal was product packaging that had the lowest possible end-of-life impact but also met requirements for durability and resealability.
- Jo Webb
- Company News
- Created 23 Feb 2021
- Modified 20 Apr 2021
- Hits 415