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Nivea moves to sleeker shape for aerosol deodorant

Europe, Benelux, The Netherlands, Beauty, Personal Care, Personal Care, Female Care, Deodorants, Primary Packaging, Aerosols, Aerosol Cans - Shaped, Aerosol Cans, Metal, Metal - Aluminium, Product Development Services

Nivea, one of the world’s most popular deodorants, created a new look for its female range by moving to a taller and sleeker aluminium aerosol can. The 3-year re-packaging process, one of the most important marketing projects in the brand’s history, was carefully managed at all stages to meet advanced technical requirements and customer specifications.

Design innovation was complemented by the two state of the art multiple stage necking systems at Trivium’s aerosol plant in Veenendaal, the Netherlands, to produce the uniquely shaped can in the most efficient and precise way. The design was extensively market tested for consumer reaction and comment. The favourable response, together with an improved shelf stand-out – the can is 9mm taller than its predecessor – contributed to a recent successful launch in Europe.

See also

Trivium Packaging signs United Nations Global Compact Initiative to support sustainable development goals

Trivium Packaging has committed to the United Nations Global Compact Initiative, the largest corporate responsibility initiative in the world for the development, implementation, and disclosure of responsible corporate policies and practices. By signing onto the initiative, Trivium Packaging is formally aligning its corporate value system with the Ten Principles of the UNGC and its four key themes on human rights, labor, environment, and anti-corruption.

  • Brand Launch
  • English
  • Modified 09 Jun 2020
  • Hits 1437