- 83% of consumers among younger generations (<44) showed a willingness to pay more for sustainable packaging
- The majority of consumers say that sustainability of packaging is a factor in their product selection process
- 67% of consumers identify as environmentally aware, the same as last year despite the pandemic
- Consumers around the globe are aligned on the material they regard as the most unsustainable packaging material on the market: plastic
Despite a year of unprecedented disruption, new data reveals that consumer demand for sustainable packaging continues to grow, led by a younger generation who are overwhelmingly willing to pay more for packaging that they consider to be eco-friendly.
Today, Trivium Packaging, a $2.7B global metal packaging company, releases its 2021 Global Buying Green Report in partnership with Boston Consulting Group, surveying more than 15,000 participants across Europe, North America, and South America on their behaviors related to sustainable packaging, including willingness to pay more for eco-friendly packaging, and perceptions of different packaging materials.
The study reveals a steady climb in younger consumers’ dedication to sustainable living. 83% of those 44 and under were willing to pay more for sustainable packaging. The study also showed that younger consumers were 23% more inclined to pay for sustainable packaging than older generations, with no significant difference in income bracket or between Millennials and Generation Zers.
Key findings conclude that overall consumer demand for sustainable packaging remains high despite the major impact COVID-19 had globally. 67% of consumers identified as environmentally aware, consistent with last year’s report. Additionally, 67% of those surveyed identified packaging that is recyclable as important, 64% identified packaging that contains recycled content as a priority in their buying decisions and fewer than 1 in 3 consumers deprioritized sustainable packaging due to COVID-19.
“No event in recent memory has had as much impact on consumer behavior as COVID-19 yet the majority of consumers did not de-prioritize sustainability in the face of the pandemic, a true testament to the unwavering sustainability movement led by young consumers” said Trivium Packaging CEO Michael Mapes.
Consumers were aligned across all regions on identifying plastic as the most unsustainable packaging material on the market, consistent with findings from Trivium’s 2020 report as well as broader research on the negative environmental impact of plastic packaging. Survey respondents consistently associated plastic with undesirable attributes such as ocean pollution (63%), harmful (55%) and wasteful (36%).
But while consumer awareness of environmental impact, pollution and harmful materials to the planet remains high, the study points to an alarming consumer misconception: a gap between actual material recyclability and consumer perceptions of it. Metal, for example, is recycled at a much higher rate (64%) than perceived by the consumer (48%) while glass, plastic and liquid cartons all have a much lower rate of recycling (32%, 14%, 26%) than that perceived by the consumer (65%, 41%, 65% respectively).
“Consumers did not recognize that metals are infinitely recyclable and overestimated the recyclability of other materials, such as plastic and glass. This is a result of too many inconsistencies in environmental messages and labels, differences in local recycling processes, as well as a general lack of awareness of best recycling practices,” said Jenny Wassenaar, Vice President Sustainability, Trivium Packaging.
“It is at the core of Trivium’s value system to address these disparities by working with brand partners and across our entire supply chain to support recycling initiatives, amplify sustainability messages for example through our standardized Metal Recycles ForeverTM logo and provide clear, fact-based resources that will inspire and educate the end consumer on the best recycling practices.”
To download the full report and review a more detailed report specific to each region surveyed, view the 2021 Buying Green Report.
Trivium Packaging Celebrates Manufacturing Day By Educating Next-Gen Students & Engaging Local U.S. Communities
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Trivium Brazil wins International Packaging Award with Rexona for Innovative Aerosol Can Design
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Trivium Packaging's sustainability report outlines impact and unveils value creation model
Trivium Packaging has released its Sustainability Report 2021 and reinforces its unwavering commitment to do its part in tackling climate change by integrating sustainability as a core element of all products and operations.
Trivium Packaging Announces Global Design Contest Winners, Showcasing the Aesthetic Possibilities of Metal Packaging
The first-place designs, from Caitlin Wagg, a graphic design student from Australia, Ines De Cueto Escobar, a design student from Spain, and Sebastian Ricardo, a designer from Argentina, bring Trivium’s infinitely recyclable metal packaging to life in several types of product design categories: beverage, pet food, and sanitizer containers
Trailblazing Change: Trivium Packaging Earns Placement On Supplier Engagement Leaderboard By CDP
The CDP’s 2021 Supply Chain Report released today places global metal packaging leader, Trivium Packaging, on the 2021 CDP Supplier Engagement Leaderboard, among the top 8% of companies taking action to make suppliers and partners more sustainable.
Trivium Invests $40m in US and Brazil Facilities to Expand Production of Aluminum Aerosol Cans and Beverage Bottles
As demand for sustainable metal packaging in the aerosol and beverage market experiences rapid growth, global metal packaging leader Trivium Packaging announces its investment in new assets at two of its manufacturing plants to substantially expand the production of aluminum impact extruded cans and bottles.
First-Of-Its-Kind Aluminum Bubble Refill Bottle By Trivium Packaging Wins Best In Class, Pac Global Award For Packaging Innovation And Technical Design
In a category that has seen little innovation in generations, the Bubble Tree Bubble System is the first refillable and sustainable bubble bottle to be manufactured and sold in the USA.
Trivium Packaging Wins Grandes Cases de Embalagem Competition for O.U.i Eau de Parfum refills
The 2021 Grandes Cases de Embalagem Competition winners have just been announced, recognizing and valuing the pursuit of excellence in Brazilian packaging. Trivium Packaging, the $2.7B global metal packaging supplier, is honored to share that it has won this award with O.U.i for its Eau de Parfum refills.
Trivium Packaging Receives A- Ratings from CDP for Industry Leading Climate Work
Trivium Packaging, a global provider of sustainable metal packaging, announces that its work to combat climate change and disclose implementation of sustainability practices has yielded the company the high rating of an A- from the CDP, a non-profit organization looked at by the world economy as the gold standard of environmental reporting.
Trivium wins Three Major International Packaging Awards for innovative design and sustainability
Trivium Packaging cements its place as a global leader in sustainable and infinitely recyclable packaging with three major internationally recognized packaging awards- from Hallbars, the Pentawards, and AEROBAL.
Trivium Packaging Celebrates Manufacturing Day with Employee Activities to Engage Younger Generation
Five Trivium U.S. locations will participate in “The Foundation For Generations: Yesterday · Today · Tomorrow,” a month of programming to engage and educate people of all ages on the importance of manufacturing in our lives.
Protect, Promote, Preserve: Trivium Packaging’s Whitepaper Presents Metal Cans as the Optimal Packaging Choice
In a recently released whitepaper, Trivium Packaging, sheds new light on the modern advancements in the canning of food products. The report findings show that metal cans help to lock in food’s nutritional value while simultaneously reducing food waste.
Trivium Packaging delivers a uniquely sustainable solution for a distinctive brand
UPTIME Energy, Inc. is a different kind of energy drink and wanted a sleek, modern look in sustainable, plastic-free packaging to reflect that difference and stand out in the market. Trivium Packaging is happy to have delivered!
Trivium Packaging signs United Nations Global Compact Initiative to support sustainable development goals
Trivium Packaging has committed to the United Nations Global Compact Initiative, the largest corporate responsibility initiative in the world for the development, implementation, and disclosure of responsible corporate policies and practices. By signing onto the initiative, Trivium Packaging is formally aligning its corporate value system with the Ten Principles of the UNGC and its four key themes on human rights, labor, environment, and anti-corruption.
Metal’s high sustainability featured in Trivium’s LIVE 3D Booth
Trivium’s LIVE 3D booth displays the wide range of metal packaging’s capabilities. Metal is infinitely recyclable and the most widely recycled material worldwide. Now visitors from around the globe can view Trivium’s packaging solutions up close and personal from the comfort of their own chair. Sustainability has never looked so good.
Trivium commits to the Science Based Targets initiative
Trivium is getting serious about leading the way to a low carbon future. To validate this pledge, the company has put pen to paper and committed to The Science Based Targets initiative, putting Trivium on a clearly defined path to reduce emissions in line with the Paris Agreement goals.
Trivium's RainForest Water bottle receives more nominations
Already an award-winning packaging, Trivium's aluminium bottle for RainForest Water has been nominated and shortlisted for further packaging awards. The lightweight bottle is manufactured from infinitely recyclable aluminium material, and it is resealable so that it can be reused, over and over again.
- Jo Webb
- Company News
- Created 21 Apr 2021
- Modified 22 Apr 2021
- Hits 939