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Trivium Packaging Wins Grandes Cases de Embalagem Competition for O.U.i Eau de Parfum refills

  • Trivium Packaging
South America, Brazil, Beauty, Personal Care, Fragrances, Primary Packaging, Bottles, Bottles - Aluminium, Active, Smart Packaging, Sustainable Packaging, Refillable Packaging, Metal, Metal - Aluminium, Plastic - PCR, Packaging Awards

The 2021 Grandes Cases de Embalagem Competition winners have just been announced, recognizing and valuing the pursuit of excellence in Brazilian packaging. Trivium Packaging, the $2.7B global metal packaging supplier, is honored to share that it has won this award with O.U.i for its Eau de Parfum refills, judged for the combined benefits in the relationship between production, suppliers, consumers, and the environment.

The competition evaluates the holistic packaging solution around sustainability, beauty, innovation, and impact to consumers. The award recognizes the innovative concept of refilling fragrances and highlights how aluminum refillables are much lighter than the original packaging. Those attributes are fully aligned with the targeted consumer lifestyle, as well as the companies’ sustainable commitments.

“It was a disruptive launch that proves that our new aluminum threaded bottles can be the right packaging to leverage sustainable and innovative solutions for premium markets,” says Aislan Pereira, Director of Commercial, Trivium Brazil. “The utilization of the bottle represents a change in the Beauty & Personal Care industry as it takes a big step towards sustainability and sophistication.”

The 75ml aluminum refill bottle, produced by Trivium Packaging, uses an advanced alloy that contains up to 10% PCR. The bottle is fully made of aluminum and can be infinitely recyclable. The aluminum packaging offers many great advantages including protection against light and oxidation for its content, rust-proof for bathroom and sink applications as well as providing a unique and sophisticated look for the product.

Refillable packaging for fragrances is one of the key trends being sought by many brands, as it moves towards a more sustainable product, with less packaging weight, while also enabling a loyal connection to the consumer. In fact, O.U.i is the first brand in Brazil to offer refillable Eau de Parfum, choosing aluminum as the best fit for this milestone.

Fragrance bottles are exquisite, often very customized and a piece of art on their own, especially when it comes to Haute Perfumarie. The infinitely recyclable aluminum refill bottle acts as the perfect sustainable packaging solution, discarded as soon as the original packaging is refilled while allowing users to keep the original sophisticated bottle. Because of this, aluminum refillable packaging uses less energy and has a positive impact on the entire logistic chain.

See also

PAC Global and Worldstar awards for Trivium

Trivium Packaging was honored to receive an Award of Distinction in Package Innovation in the Technical Design category from PAC Global and a WorldStar Global Packaging award in the Alcoholic Beverages category for our work on AMBEV S.A. Budweiser’s limited edition 2022 World Cup aluminum beer bottles. Trivium Packaging worked closely with Budweiser to produce bottles that resonated with World Cup fans around the globe. The direct printing of the designs on the bottles created an item that was not only eye-catching but could be kept as a collector’s item.

Trivium Packaging has once again achieved Platinum status for the third year in a row

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Advocating For Circularity in Packaging

Trivium Packaging Chief Sustainability Officer Jenny Wassenaar was recently interviewed by Harry MacKenzie, a sustainability brand builder, about their commitment to developing and producing sustainable packaging and the steps Triviuk is taking to reduce its environmental footprint. The conversation delved into the complexities of lifecycle assessments, highlighting how they vary across tools and underscoring the necessity for a standard that truly reflects the circular potential of materials.

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One of the latest TikTok food trends has been creating delicious spreads using sardines, anchovies, and more, but this trend has more benefits than the vitamins and minerals found in fish. As Bloomberg reports, it is a great sustainable food option for those looking to reduce their carbon footprint! 100% infinitely recyclable metal packaging provides a longer shelf life solution while maintaining its freshness + nutrients and is easier to transport.

  • Company News
  • English
  • Modified 06 May 2022
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