The 2023 Buying Green Report, released in conjunction with Earth Day, shows that despite consumer prices rising substantially due to global inflation, consumers are increasingly willing to pay more for products in sustainable packaging. 82% of respondents overall would be willing to pay more for sustainable packaging, up four points from 2022, and eight points since 2021, signaling that even with a worsening economic situation, the environment remains a consumer priority. Younger consumers (18–24 year-olds) are even more willing, leading at 90%.
Consumers now consider the impact their purchases have on the environment, and the majority already have incorporated sustainable practices in their daily lives; Two-thirds of consumers consider themselves environmentally aware. Up six points from last year’s survey, 63% of consumers are now less likely to buy products with packaging that is harmful to the environment. And their intentions are reflected in their actions: 71% already engage in reusable and refillable activities (and 80% are interested in buying refillable packaging products to reduce their environmental impact), while over half engage in reducing food and packaging waste.
Narrowing in on sustainable packaging specifically, 71% of consumers are actively choosing products due to the sustainability factor of the product packaging. Interest in purchasing products in sustainable packaging has increased since 2022 , especially among younger consumers and high earners. But while 59% look for information on the label about recycling and sustainability, 46% say the biggest barrier to purchase was unclear labeling on packaging.
“There’s a major opportunity here to improve consumer understanding of sustainability claims,” said Jenny Wassenaar, Chief Sustainability Officer, at Trivium Packaging. “The data in this year’s Buying Green Report shows that consumers are seeking out more information than ever before to improve their understanding of eco-friendly packaging. Trivium’s imperative is to not only incorporate sustainability at every level of our business but to educate consumers on what they’re buying and the impact of their purchase.”
“The data in this year’s Buying Green Report presents a strong case that transitioning to sustainable packaging is not only the right decision for the environment but also the right decision for the business,” said Trivium Packaging CEO Michael Mapes. “It’s clear that consumers are paving the way for a sustainable future, and businesses need to listen – external factors like the economy don’t phase the eco-conscious demand. Buyers are looking at the big picture: the survival of our planet. Consumers are turning away from harmful packaging and turning towards sustainable, recyclable options like metal packaging.”
The 2023 Buying Green Report is based on a survey of more than 9,000 consumers across Europe, North America, and South America exploring participants’ values and behaviors related to sustainable packaging amid a changing world. The fourth annual report provides insight into consumer trends globally and by age, income, and region.
Trivium Packaging's 2023 Buying Green Report Wins dotCOMM Platinum Award
Trivium Packaging has received the dotCOMM Award in the Website Creativity / Web Design category for their 2023 Buying Green Report. This year’s report, which reveals what consumers think, value, and perceive when it comes to sustainable packaging, differs from years prior in its distinct visual design and interactive features.
Environmentally-Conscious Food Packaging Solutions for Pet Owners
The pet food sector has been proactively working towards minimizing its environmental footprint to align with the evolving demands of consumers. Brands like Petcura's Doothie, a liquid dog food supplement, lead the way when it comes to sustainable packaging. By opting for Trivium's easy-open end can, Doothie can take advantage of metal's infinite recycling capability while preserving its nutritional value for longer.
Trivium Packaging’s 2022 Sustainability Report Provides Framework For Best Practices Across Supply Chain
Trivium Packaging, a global leader in infinitely recyclable metal packaging solutions, releases its annual Sustainability Report showcasing the range of sustainability and community initiatives throughout the company's global operations, emphasizing the company's steadfast dedication to sustainability and incorporating it at every level of the business.
Trivium's Chief Sustainability Officer Wins 2022 WBCSD Leading Women Award
Trivium Packaging is proud to announce that its Chief Sustainability Officer, Jenny Wassenaar, has been honored with a prestigious award from the World Business Council for Sustainable Development (WBCSD). The WBCSD has awarded Wassenaar with a Leading Women Award, honoring women that display outstanding leadership and dedication to achieving the Sustainable Development Goals (SDGs).
Tinned Fish Charcuterie Trend Sparks Conversation On Sustainable Food Options
One of the latest TikTok food trends has been creating delicious spreads using sardines, anchovies, and more, but this trend has more benefits than the vitamins and minerals found in fish. As Bloomberg reports, it is a great sustainable food option for those looking to reduce their carbon footprint! 100% infinitely recyclable metal packaging provides a longer shelf life solution while maintaining its freshness + nutrients and is easier to transport.
Trivium Packaging Takes Home Three Pac Global Awards
For a third year in a row, Trivium has won the Best-in-class Pac Global Award thanks to the development of Trivium’s lightweight aluminum. Trivium was also recognized in the Package Innovation, Sustainable Design category for its work on cologne refill packaging
Trivium Packaging Celebrates Manufacturing Day By Educating Next-Gen Students & Engaging Local U.S. Communities
The global leader in sustainable metal packaging solutions, Trivium, with 60 locations worldwide, is announcing its Manufacturing Day (MFG Day) program. Festivities will kick off on October 4, 2022, with events running throughout October in Bloomsburg, PA, Conklin, NY, Roanoke, VA, Weirton, WV, and Youngstown, OH
Trivium Brazil wins International Packaging Award with Rexona for Innovative Aerosol Can Design
Trivium Brazil-produced aluminum aerosol bottle for Rexona wins AEROBAL’s “World Aluminum Aerosol Can Award 2022” in the “Can Already on the Market” Category. In addition to its intricate technical design features, the aluminum can is lightweight, contributing to reduced consumption of aluminum with sustainable impacts on the overall supply chain.
Trivium Packaging's sustainability report outlines impact and unveils value creation model
Trivium Packaging has released its Sustainability Report 2021 and reinforces its unwavering commitment to do its part in tackling climate change by integrating sustainability as a core element of all products and operations.
Trivium Packaging Announces Global Design Contest Winners, Showcasing the Aesthetic Possibilities of Metal Packaging
The first-place designs, from Caitlin Wagg, a graphic design student from Australia, Ines De Cueto Escobar, a design student from Spain, and Sebastian Ricardo, a designer from Argentina, bring Trivium’s infinitely recyclable metal packaging to life in several types of product design categories: beverage, pet food, and sanitizer containers
Trailblazing Change: Trivium Packaging Earns Placement On Supplier Engagement Leaderboard By CDP
The CDP’s 2021 Supply Chain Report released today places global metal packaging leader, Trivium Packaging, on the 2021 CDP Supplier Engagement Leaderboard, among the top 8% of companies taking action to make suppliers and partners more sustainable.
Trivium Invests $40m in US and Brazil Facilities to Expand Production of Aluminum Aerosol Cans and Beverage Bottles
As demand for sustainable metal packaging in the aerosol and beverage market experiences rapid growth, global metal packaging leader Trivium Packaging announces its investment in new assets at two of its manufacturing plants to substantially expand the production of aluminum impact extruded cans and bottles.
First-Of-Its-Kind Aluminum Bubble Refill Bottle By Trivium Packaging Wins Best In Class, Pac Global Award For Packaging Innovation And Technical Design
In a category that has seen little innovation in generations, the Bubble Tree Bubble System is the first refillable and sustainable bubble bottle to be manufactured and sold in the USA.
Trivium Packaging Wins Grandes Cases de Embalagem Competition for O.U.i Eau de Parfum refills
The 2021 Grandes Cases de Embalagem Competition winners have just been announced, recognizing and valuing the pursuit of excellence in Brazilian packaging. Trivium Packaging, the $2.7B global metal packaging supplier, is honored to share that it has won this award with O.U.i for its Eau de Parfum refills.
Trivium Packaging Receives A- Ratings from CDP for Industry Leading Climate Work
Trivium Packaging, a global provider of sustainable metal packaging, announces that its work to combat climate change and disclose implementation of sustainability practices has yielded the company the high rating of an A- from the CDP, a non-profit organization looked at by the world economy as the gold standard of environmental reporting.
Trivium wins Three Major International Packaging Awards for innovative design and sustainability
Trivium Packaging cements its place as a global leader in sustainable and infinitely recyclable packaging with three major internationally recognized packaging awards- from Hallbars, the Pentawards, and AEROBAL.
- Michael Foster
- Company News
- Created 28 Apr 2023
- Modified 26 Apr 2023
- Hits 468