From Exhibition Halls to the Streets, UDN Engages New York with Innovation

UDN showcased its innovative strength and design prowess at the recent MakeUp in New York exhibition held on September 17-18, 2025, reaffirming its position as a leading Asian force in the global beauty industry.

With a focus on pioneering sustainable designs, UDN presented its Mist Tube, which ranked among the top five finalists in the prestigious IT Awards for sustainable packaging design - its second nomination for an international sustainability award this year. The judges praised the Mist Tube for its simplicity, ease of use, and innovative structure, underscoring UDN's internationally recognized commitment to sustainable exploration and innovation.

At the exhibition, UDN's booth became a highlight thanks to the exclusive IT Awards badge and its visually striking product showcase. The Mist Tube and the Soft Tip Tube stood out for their distinctive user experiences and unique design features, drawing strong attention from attending clients and industry professionals.

Extending Innovation Beyond the Booth

Beyond the exhibition halls, UDN carried its influence into the vibrant streets of New York. Its "One Bite Cap" was featured as part of a Rhode artistic installation at the Times Square Sephora store, creating an immersive consumer experience. This presence beyond the booth highlighted the real-world impact and market readiness of UDN's innovations.

A Vision of Unlimited Innovation

As UDN Vice President Ms. Huang emphasized: “UDN went beyond the booth to shine with unlimited innovations.” For UDN, the exhibition is more than a showcase - it is a platform to continuously advance innovation and build resonance with cities, markets and consumers worldwide. This marks a step towards deeper collaboration with brand partners to co-create beauty and innovation that thrive globally.