Webpackaging logo

A totally new concept in cosmetic application: Virospack’s Magnetic Dropper

  • Virospack
Europe, Iberia, Spain, Beauty, Personal Care, Cosmetics, Luxury, Premium, Primary Packaging, Bottles, Bottles - Vials, Caps, Lids, Easy-Open Closures, Dispensing Closures, Bulbs, Pipettes, Droppers, Cosmetic Components, Cosmetic Droppers, Decorating, Product Development Services

Virospack is the leading name in cosmetic dropper packaging. Since its foundation in 1956, the Spanish company has become known around the globe as "The Dropper Company" as its cosmetic droppers are chosen again and again by leading international brands.

We caught up with Gustavo Bay, Virospack’s project leader for the Magnetic Dropper concept to learn what we could about the new offering and how it’s set to change the way droppers are used in the home.

Gustavo, in general, what are the benefits of droppers for cosmetic formulations?

Droppers are an ideal packaging choice for low viscosity cosmetic formulations because they allow for targeted application and dosage The Virospack technical department runs a lot of monthly projects both for customers and company product development to offer innovation to brands, as well as functionality, safety, and precision in the use of the product to the final consumer. The main benefit of the droppers for cosmetic formulas is that they offer the consumer the advantage of being able to treat small areas with a specific dosage.

The serum, for example, is a product that is regularly packaged in cosmetic droppers just for that reason, because it is applied in areas of the skin

The use of a dropper ensures that there is no product wastage as the consumer delivers the treatment in the right quantity. The pipette tip has little exposure to exterior germs and contamination, so the dropper allows the formulation to remain intact. Being safety another of the advantages of the use of droppers for cosmetics.

How have cosmetic droppers developed and advanced?

Innovations in the development of cosmetic droppers are not easy, but it’s one of Virospack’s main skills. We work totally committed to service and innovation. Our R&D department, along with the technical team, always research and invest, looking for constant advancements and improvements in our regular products to respond to market requests and feedback. Everything advances – the materials used, the style, decoration and form of the dropper, the functionality, the accuracy of dosage...

All these improvements offer numerous benefits to both the consumer as well as the brand behind the cosmetic that needs to maintain the integrity of its image. Every facet of the cosmetic dropper is scrutinized by the Virospack Research and Development team. The creativity of our R&D people means that Virospack constantly progresses and pushes boundaries within the industry.

That’s what led us to create the new Magnetic Dropper.

What does the new Magnetic Dropper do that is different?

It’s a truly innovative dropper, a breakthrough in the dropper market. It is a new packaging concept for skin care because magnetic closures are a trend and are used in other sectors, such as fragrances or colour cosmetics, but never in skin care until now.

The closure is fitted with an exclusive and patented sealing system which uses magnetic attraction. The opening and closing of this new dropper does not require screwing and unscrewing. Consumers are accustomed to a screw top for droppers, and those are usually fine, but the Magnetic Dropper gets the job done more elegantly.

The development of the dropper was carried out at our facilities after an elaborate industrial engineering adjustment without losing the image and quality objectives demanded by our marketing department.

The result is a sophisticated dropper with two visible parts that feature magnets that attract each other. The dropper is composed of a cap that can be coloured or metallized, a pipette, and a rubber bulb. The bottle neck collar is a bevelled embellisher with a metal shell that acts as a shoulder cover for the vial as well as a wiper for the pipette.

The Magnetic Dropper is elegant, high quality, different, and offers a premium image thanks to the wide range of finishes we offer for personalization. This new magnetic system can help to position a product as a luxury item.

Is it easier to use?

Actually, it is. The system requires very little effort to separate the dropper from the bottle, yet it maintains a perfectly flush and secure seal when the closure is attached, due to the magnets.
Even people with reduced dexterity can use the Magnetic Dropper without having to unscrew anything. A simple rotation is enough to separate the two parts. A slight movement changes the poles to shift to opposite polarity from attraction to repulsion. This makes the dropper easily separate from the bottle with little effort

What was the research driven by? I mean, was it a response to a market need or are you in the midst of creating one?

Feedback from brands is an essential part of Virospack's ability to create new concepts. This feedback is generated by the consumer and as the end-user of a product, the consumer's voice is an important one to acknowledge.

It is important for Virospack to create new dropper concepts like the Magnetic Dropper, to reinforce the company's position as the world’s foremost dropper manufacturer. This leader position forces us to trend in the sector.

Can it be incorporated into existing lines?

Of course, the dropper consists of two visible pieces. One of them has been designed to fit in the neck of the bottle which has been developed in such a way that it fits with standard FEA15 necks. This standard thread is the most common in cosmetic containers, which means that we offer brands an innovative and different dropper that adapts to most standard bottles on the market. In this way we can add the magnetic dropper to existing product lines with very little recalibration, something that many of our customers appreciate.

Is it easy to customize?

Sure. Because of the way the closure is designed, in modular parts, different decorating options on the separate parts allow the closure to be easily customized. Customers can choose different materials, designs, colours, and finishes, obtaining a high quality and innovative personalized magnetic dropper.

The two visible pieces (the cover and collar) can be metallized or color injected according to brand requirements.

In addition to the wide range of decoration options that we offer, we have developed two different cover designs increasing the available options for our customers.

The fact that this new dropper concept fits with FEA15 bottles makes the possibilities of a complete pack enormous. The Magnetic Dropper combines with a multitude of designs, styles, and different shapes, from square bottles and straight lines to the cylindrical ones. The final package can be quite specific to a brand.

Many of Virospack's recent innovations have, in fact, been in decoration. Unlike other companies, we offer a multitude of finishes thanks to all the decoration techniques we offer at our facilities. We can decorate the pipette, present the bottles in opaque, gradient, or translucent finishes, decorate the teat with metallic finishes, sheathes, pearlescent finishing, we can make a soft touch finish, other tactile finishes, and of course we offer techniques often requested by brands such as hot stamping, screen printing, metallization, custom colouring, etc. Our droppers offer personalized style coupled with excellent functionality.

Is there anywhere we can see a Magnetic Dropper on the market?

We’ve just introduced it! We have previewed it to some of our larger brand customers and the response has been excellent. We have already received requests for technical information, but we need some time to get one on the shelves.

I’m sure you’ll be seeing a lot of them in upscale stores soon!

See also

Virospack expands moulded glass bottle range with new, greater capacity 'last drop' format

Virospack has expanded its offer of moulded glass bottles, offering the same quality, weight, transparency and compatibility as the rest of its range. Its new, greater capacity 50ml format, responds to the requirement for dropper packs with a larger capacity. The full proposal is perfect for cosmetic products intended for hair or body care, and oils for face, body and hair care, that require high-quality packaging with maximum precision in its dosage and application.

Precision dosage, even with higher viscosity formulations

Driven by consumer demand, beauty offers increase daily as brands constantly look for new ingredients and formulations for greater effect in a shorter time. Consequently, correct dosage and precise application are more important than ever to ensure optimal results. VIROSPACK's Autofill Dropper provides a high-tech solution for an exact formula in-take which is also suitable for higher viscosity products. It is a unique, patented Autofill Dropper on the market with bulb.

Respect and commitment for equality

Committed to its Equality Plan, Virospack has taken another step forward in its Corporate Social Responsilbity (CSR) to reinforce its family business values in recognition of its greatest asset - the team which makes up the company. As a result of this commitment, the company organized a participatory meeting to discuss, reflect, comment and, ultimately, raise awareness among all the company's production managers of the importance of equal opportunities for all employees.

Don't forget your highlighter - this season's top trend

When we think of Spring/Summer make-up, we always picture radiant, dewy skin, tanned cheeks and a pretty pastel colour palette. Whilst these looks remain a permanent summer essential, this year summer comes loaded with new glittering and metallic looks, but if there is one essential product this season, it is undoubtedly the highlighter, and Virospack's cosmetic droppers offer dedicated followers of the trend an easy way to apply liquid illuminator.

Virospack awards innovation in packaging

The tenth edition of the National Design and Sustainability Awards came to a close on May 16th at an event held in Valencia, Spain, where the finalists and winner of the 2019 challenge were announced. The challenge was set by Virospack at the beginning of the year in an academic collaboration agreement signed with the “Cluster del Envase y Embalaje” to support packaging training and development. It was a demanding challenge whereby the students had to present a new dropper that brought innovation, emotion and sustainability all together.

The certified secure dropper for CBD

Virospack presents a new classic dropper with a special safety closing system —the first in the cosmetics packaging industry— certified by the CRF (Code of Federal Regulations) as childproof. Developed in response to the current needs and regulations of the beauty industry, the Secure Dropper has been specially designed to prevent product misuse by young children. It also serves to protect cosmetics that are formulated with ingredients that, by legislation, need tighter security.

The integral relationship between sustainability and innovation

At Virospack CSR has been one of the cornerstones of the business since it began in 1956. For over 60 years the Spanish Dropper Company has been working to ensure that every member of the team feels at home, whilst respecting the environment as the home of the business, to ensure minimal impact. As the family business has grown, so too have the measures which the company assures for both a happy workplace and healthy planet for future generations to enjoy.

Virospack commits to academic training in packaging to encourage creativity and innovate young talent

The National Packaging Design and Sustainability Awards seek to promote innovation, design and sustainability in the packaging sector, as well as strengthen the link between the business world and university study. This reflects two long-standing goals in Virospack's CSR plan and its commitment to creativity and innovation, trusting in academic training and motivating young talents as Virospack increases its University support each year.

  • Interview
  • English
  • Modified 23 Mar 2020
  • Hits 1374