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Isabel Pérez, Virospack's Chief Operating Officer, reveals the secrets behind the company's increasing sales

  • Virospack
Europe, Iberia, Spain, Beauty, Personal Care, Cosmetics, Primary Packaging, Cosmetic Components, Cosmetic Droppers

Sixty years since the company was established, the future looks brighter than ever for Virospack. Sales continue to increase and they do so in a noticeable way. This growth is in line with the physical growth of the company. It is the fruit of the expansion plan that Virospack started in 2010 with the acquisition of a new plant and the inauguration of a new office space two years later.

The site of its production plant now boasts a modern infrastructure equipped with cutting-edge technology. Virospack has, in turn, enjoyed boosted productivity, and its customers appreciate the company’s increased ability to fulfil the needs of brands, meeting their requirement with shorter lead times.

The Badalona facilities, next to the Spanish city Barcelona, benefit over 14,000m2 of floor space offering staff a comfortable space and environment in which to work, and the location at which Virospack manufactures and dispatches its droppers to over 20 countries around the world.

Virospack is not one to remain complacent, however, and the firm’s ambitious attitude extends far beyond that of acquiring a new production plant. The company strives to dominate the sector, and to set the trends that others will follow. Competitive offerings attract brands and product personalisation is guaranteed through a specialist approach.

Virospack’s Chief Operating Officer, Isabel Pérez provides an insightful glimpse into the secret behind the company’s success, as the supplier continues to report an annual growth of more than 30% and produces an awe-dropping 70 million droppers a year.

Production figures have doubled in the last two years for Virospack, and numbers show no sign of falling. How has the company managed to keep up with such rapid expansion?

A 9-million-euro investment in the company facilities eight years ago triggered a period of significant expansion, and this growth trend has not paused once since. In total, money injected into the development of Virospack has reached over 40 million euros, and the inauguration of brand-new facilities this year means that the company is confident that its forecast for a production of 100 million droppers annually is realistic.

Why is Virospack now in the optimal position to expand?

Asian e-commerce business and demand has exceeded far beyond the expectations of our clients, necessitating quick adaptation to new market requirements. Virospack has met these demands, and consequently continues to grow.

What changes have been incorporated?

Investment in state-of-the-art technology has been instrumental to Virospack’s journey of adaptation. Flaws in production processes have almost been eradicated, and production speeds and quality have both, in turn, been improved.

Our staff is made up of experienced experts and we maintain the most stringent quality controls. The award of ISO 9001 certification back in 2001 reflects this business ethos, whilst the company this year celebrated its achievement of ISO 14001 certification, underlining Virospack’s incessant efforts towards treating the environment with kindness and adopting a sustainable operating method.

In which new technologies has the company invested?

We have made a strong investment in cutting-edge technology, installing a new fully automated production unit which is one of the most modern in the sector. The introduction of laser technology to Virospack's facilities has undoubtedly radically changed the way glass pipettes are made for the company's droppers.

The combination of artificial intelligence and robotics is also essential for all Virospack production processes. In the field of decoration, the development of plasma treatments allows us to provide a greater offering of packaging decoration and metallic colored finishes to our customers, while operating in a more sustainable way.

What sets Virospack apart from competitors?

Virospack’s team of experts is specialized in cosmetic dropper production, ensuring consistent high-quality for all products. All processes are done in-house enabling us flexibility throughout the manufacturing process as well as quality control across production.

What does the future hold for Virospack?

Virospack is currently focused on the integration of new Enterprise Resource Planning software, which will facilitate the company’s move to the automated Industry 4.0. Virospack is also on track to expand via investment in new robotic machinery which functions using artificial intelligence, and a new line of cutting-edge vial shapers will be incorporated into the new glass section soon.

The glass section is a section that is currently being refurbished and will be radically transformed in the first quarter of 2019. The plastic and assembly sections will also be expanded soon. 

See also

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Respect and commitment for equality

Committed to its Equality Plan, Virospack has taken another step forward in its Corporate Social Responsilbity (CSR) to reinforce its family business values in recognition of its greatest asset - the team which makes up the company. As a result of this commitment, the company organized a participatory meeting to discuss, reflect, comment and, ultimately, raise awareness among all the company's production managers of the importance of equal opportunities for all employees.

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Virospack awards innovation in packaging

The tenth edition of the National Design and Sustainability Awards came to a close on May 16th at an event held in Valencia, Spain, where the finalists and winner of the 2019 challenge were announced. The challenge was set by Virospack at the beginning of the year in an academic collaboration agreement signed with the “Cluster del Envase y Embalaje” to support packaging training and development. It was a demanding challenge whereby the students had to present a new dropper that brought innovation, emotion and sustainability all together.

The certified secure dropper for CBD

Virospack presents a new classic dropper with a special safety closing system —the first in the cosmetics packaging industry— certified by the CRF (Code of Federal Regulations) as childproof. Developed in response to the current needs and regulations of the beauty industry, the Secure Dropper has been specially designed to prevent product misuse by young children. It also serves to protect cosmetics that are formulated with ingredients that, by legislation, need tighter security.

The integral relationship between sustainability and innovation

At Virospack CSR has been one of the cornerstones of the business since it began in 1956. For over 60 years the Spanish Dropper Company has been working to ensure that every member of the team feels at home, whilst respecting the environment as the home of the business, to ensure minimal impact. As the family business has grown, so too have the measures which the company assures for both a happy workplace and healthy planet for future generations to enjoy.

Virospack commits to academic training in packaging to encourage creativity and innovate young talent

The National Packaging Design and Sustainability Awards seek to promote innovation, design and sustainability in the packaging sector, as well as strengthen the link between the business world and university study. This reflects two long-standing goals in Virospack's CSR plan and its commitment to creativity and innovation, trusting in academic training and motivating young talents as Virospack increases its University support each year.

  • Interview
  • English
  • Modified 23 Mar 2020
  • Hits 942