The cosmetic market is very dynamic as consumers constantly demand new options. Brands are looking for innovation so suppliers within the beauty sector must respond to these needs ever more quickly to keep pace.
Aware of this requirement, Virospack invests significantly in research and development, leading its sector in innovation as the company surprises the market with new concepts, designs and new systems, taking advantage of new materials and the latest cutting edge processes for outstanding finishes and packs produced in line with the company's environmental commitment.
Brands demand differentiation and value to delight their consumers and make their experience with the product as pleasant as possible. Packaging plays a crucial role in achieving this goal. Virospack knows this and offers solutions which meet this demand as the packaging and its decoration say a lot about the product contained within and the brand that endorses it.
A few months ago, Virospack surprised the market with a new dropper with push button, the Ring Dropper, featuring an integrated ring and button. The compact dropper is comfortable to use and is a new concept that brings together design and customization with a higher and more controlled dosage. The Ring Dropper stands out for its innovative design that plays with straight and cylindrical lines, as well as the button fully incorporated into its design. This flat button benefits from a larger surface for a more comfortable and controlled pulsation, and it can also be personalized.
Produced and developed by Virospack, Ring Dropper is proving to be popular with customers, fitting well into different market positions. This development has won several awards throughout the year, including the Make Up in Paris prize for best innovation in packaging 2019.
"This dropper features a higher in-take capacity to other push button droppers on the market," says Rosa Porras, director of marketing and communication at Virospack.
"It also offers a greater decoration surface area facilitating customization of the pack, so it can be oriented to the requirements and target market of each brand. The dropper responds to the current 'no codes' trend for a highly functional pack that is not classified towards male or female brands, or for prestige markets or mass market, natural, technological or luxury positioning brands. It is the finish chosen by each brand who positions the dropper with a very different image and message based on the desire and style of the brand, so it can be very different."
An award-winning product
When this new design is metallized in a bright, yet delicate finish, the result is truly luxurious presenting an almost jewel-like effect. The Ring Dropper can be metallized, colour injected or painted in a multitude of standard colors as well as brand colors. The central ring can be injected in the same or a contrasting tone, thus giving a multitude of options for a finished pack with great visual impact
Benefiting from a 20/410 neck thread, the dropper can be combined with Virospack's full range of moulded glass bottles, as well as with tubular vials on the market which also have this neck finish. A metallized finish when combined with a metallized pack, or a premium finish pack, produces a truly spectacular finished look.
Rosa continues, "We have drawn upon a visual that offers very distinct packaging finishes, and they can all be combined to offer a luxurious look. As well as a full silver pack —a metallic dropper in combination with a bottle cased in metal—, we have also presented the new dropper in rose gold with the central ring injected with a more intense shade of rose, as well as a metallized green contrasted by an injected rich turquoise ring.
These examples showing the different tones of the three parts which form this dropper give an excellent example of the various decoration options which Virospack offers so that brands can choose a truly different, personalized dropper. Brands can also see that depending on the bottle with which the dropper is combined, whether it is one of our moulded glass bottles or tubes, the final result is very different. Multiple options are available, making this an excellent example of how Virospack's products can be tailored to the requirements and desires of customers."
Sustainability in Every Drop: Virospack’s Ongoing Commitment towards a Greener Future
Virospack isn’t just talking about sustainability, it’s acting on it, and quickly. Rosa Porras, Marketing and Communication Manager, and Aida Rodriguez, Environment Manager, talk about Virospack’s bold moves towards a more sustainable future, how they are achieving it, and what's on the horizon for Virospack this year.
Let's Celebrate International Forest Day Every Day with Virospack
Last weekend, March 21st, International Forest Day was celebrated, and VIROSPACK, a leader in the dropper industry that is committed to the environment and responsible forest management, joined in the celebration. Because forests are the lungs of the planet, and so necessary for our lives, VIROSPACK wants to contribute to the awareness of society to promote its care and protection
Virospack's Autofill Dropper is the ideal choice for Ranavat Brightening Saffron Serum
Ranavat chose an autofill dropper pack manufactured by Virospack. The elegant package is composed of a moulded glass bottle with an autofill push-button dropper. Virospack's full pack gives this wonderful moisturizing serum a premium image to match the brand.
Laboratories Uriage, known for its dermatological products with Uriage Thermal Water as the main active ingredient to preserve the health of the skin, presents its new Bariéderm-CICA Daily serum. Formulated with 98% natural ingredients, the serum is packaged in a dropper dispenser pack manufactured and decorated by Virospack.
Virospack makes the impossible, possible
At first, it seemed impossible! It was very complex to reach our quality standards with a noble material like wood, but at Virospack, we did it! Now, we can offer the market a wooden dropper cap, without plastic threads or glue, and with a very low environmental impact.
Virospack's environmental proposals competition
Virospack, in collaboration with the Vicente Ferrer Foundation, has launched its first Environmental Proposals Competition. Several projects were preselected by the Virospack Environment Committee, and all company employees were invited to vote to choose one.
Virospack increases its wide range of metal shell bottles
If you are looking for a touch of elegance, check out Virospack range of metal shell dispenser dropper packs. It's a range of glossy, luxury and premium metal finish, which has expanded through the addition of a new 30ml metal shell bottle that fits with the company's 20/410 neck cosmetic and push button droppers.
Virospack provides an unbeatable service in complicated times
Even in strange times, such as the one we are experiencing in 2020, Virospack has promptly and successfully fulfilled their commitments to brands, continuing to deliver their droppers on time. Thanks to manufacturing in their own facilities and the hard work of each and every employee, Virospack has been able to continue providing top service throughout the pandemic.
Have you seen the latest on social media? Don't miss out on MPL'Beauty
Important Portuguese beauty, food, and lifestyle influencer Mafalda Pinto Leite has collaborated with cosmetic dropper leader Virospack to develop and manufacture the stylish glass dropper bottle packaging for her cosmetic brand MPL'Beauty's latest range of 8 different skin boosting serums.
Just Wood! Along with Innovation & Sustainability
Virospack has created the first 100% natural wooden dropper cap in the beauty industry, which is fully organic, compostable, and recyclable. The cap is made of a single piece of wood, with no need for glue or plastic, making it an exciting new eco-friendly option.
Just Wood! Virospack presents the First 100% Natural Wood Dropper Cap
Virospack has created the first wooden cap for a 100% organic cosmetic dropper, which responds to market demand for increasingly sustainable packaging solutions. By eliminating the plastic piece and also the gluing process, Virospack greatly reduces the carbon footprint of the dropper.
Companies Committed to the Environment
Virospack has teamed up with an equally environmentally conscious brand, Nuxe Group, and created the droppers for two different boosters in the new certified organic and vegan skincare range from the natural French beauty brand. The recyclable dropper package combined with locally sourced, easily biodegradable ingredients is the perfect pair.
Virospack Bets on Curves — and Presents a Lively, Colourful, Fresh Campaign
Relaunching their range of rounded-shaped droppers, both on the bulb and the cap, with an eye-catching fresh and happy campaign, Virospack presents their Curvi Dropper Line with an explosion of colour and energy, of light and life to transmit this new concept.
Innovation & sustainability: Virospack looks to the future
Always adapting to the needs of the market with well-defined objectives, Virospack is committed to innovation, sustainability and fresher, more transparent communication than ever. Rosa Porras, Marketing and Communication Manager, talks about the new strategy and what's new this year.
Visit our Company from your Computer
With the goal of making their website even easier to use, more interactive and more innovative, Virospack launches their newest tool: a full virtual tour of their facilities. At a moment when being permanently connected is a necessity, it is a new way of communicating, to facilitate, inform, and offer—as always—the best service to the sector.
Up-market sustainable plastic cap dropper
Now it's possible to be more environmentally friendly without having to give up a luxurious image, and all with a package with brighter finishes, thanks to the new line of Virospack Sustainable Plastic Dropper Collars. Available in a glossy coloured finish that looks luxe and glamourous and that premium cosmetics consumers will love.
The no make-up, fresh faced effect — the latest trend for this season
“More skincare and less makeup” is the beauty trend for this spring-summer season, without a trace of eye shadow or lipstick. The no-makeup look has been gaining strength for a long time and is now establishing itself as a top trend for the moment.
Virospack's innovative Ring Push Button Dropper pack chosen for LIGHTSPEED Hydra Glow C Serum
Looking for a qualitative package with an image in line with the rest of the products of the range, LIGHTSPEED HYDRA GLOW C SERUM is presented in a cosmetic and impactful Ring Push Button Dropper pack in blue, manufactured and customized by VIROSPACK for the brand.
Caldera + Lab, the men's skincare brand, trusts in Virospack to package THE GOOD
The Good is an excellent multifunctional serum presented in a full dropper pack by Virospack and designed by Caldera + Lab to be easily incorporated into men's daily routines. Presented in a full pack manufactured and decorated in Virospack facilities, according to the brand's specifications, the package is composed of a moulded glass bottle with a dispenser dropper for a masculine final set with character.
New international recognition for Virospack's R&D
Virospack's DROPPER FOR CBD, the only one with the Child-Resistant Package Certification, has been awarded again. In this case, it was the jury of Makeup in Los Angeles who chose this new dropper for its Innovation Tree awarding it as THE BEST PACKAGING INNOVATION FOR SKINCARE 2020.
More than one reason to be satisfied and a lot to thank everyone for
VIROSPACK closed the year with good results: Positive results in gross sales, growth, expansion, flexibility, innovation, awards… and the company found no better way to celebrate it than by sharing the success with its employees and their respective families.
Oils for face, body and hair: Essential in current beauty routines
Oil by CODAGE is a complete formula specially designed for the body, face and hair, with a unique texture that adapts to every need and skin type. Its presentation in a glass container with a cosmetic dropper by Virospack ensures an excellent functionality.
Aqua Beelicious presented in a precision cosmetic pack with a refreshing image
Apivita's Aqua Beelicious is a new serum rich in super-moisturizing ingredients, offering an explosion of instant and long-lasting hydration and freshness, which comes in a full pack by VIROSPACK. The brand needed a packaging that protected its excellent formula with 98% of natural ingredients, in addition to facilitating the use of the cosmetic with the greatest precision in dispensing and application.
Virospack expands moulded glass bottle range with new, greater capacity 'last drop' format
Virospack has expanded its offer of moulded glass bottles, offering the same quality, weight, transparency and compatibility as the rest of its range. Its new, greater capacity 50ml format, responds to the requirement for dropper packs with a larger capacity. The full proposal is perfect for cosmetic products intended for hair or body care, and oils for face, body and hair care, that require high-quality packaging with maximum precision in its dosage and application.
- Jo Webb
- Product Info
- Created 01 Nov 2019
- Modified 15 Nov 2019
- Hits 764