Differentiation through luxurious finishes

  • Virospack

The cosmetic market is very dynamic as consumers constantly demand new options. Brands are looking for innovation so suppliers within the beauty sector must respond to these needs ever more quickly to keep pace.

Aware of this requirement, Virospack invests significantly in research and development, leading its sector in innovation as the company surprises the market with new concepts, designs and new systems, taking advantage of new materials and the latest cutting edge processes for outstanding finishes and packs produced in line with the company's environmental commitment.

Brands demand differentiation and value to delight their consumers and make their experience with the product as pleasant as possible. Packaging plays a crucial role in achieving this goal. Virospack knows this and offers solutions which meet this demand as the packaging and its decoration say a lot about the product contained within and the brand that endorses it.

A few months ago, Virospack surprised the market with a new dropper with push button, the Ring Dropper, featuring an integrated ring and button. The compact dropper is comfortable to use and is a new concept that brings together design and customization with a higher and more controlled dosage. The Ring Dropper stands out for its innovative design that plays with straight and cylindrical lines, as well as the button fully incorporated into its design. This flat button benefits from a larger surface for a more comfortable and controlled pulsation, and it can also be personalized.

Produced and developed by Virospack, Ring Dropper is proving to be popular with customers, fitting well into different market positions. This development has won several awards throughout the year, including the Make Up in Paris prize for best innovation in packaging 2019.

"This dropper features a higher in-take capacity to other push button droppers on the market," says Rosa Porras, director of marketing and communication at Virospack.

"It also offers a greater decoration surface area facilitating customization of the pack, so it can be oriented to the requirements and target market of each brand. The dropper responds to the current 'no codes' trend for a highly functional pack that is not classified towards male or female brands, or for prestige markets or mass market, natural, technological or luxury positioning brands. It is the finish chosen by each brand who positions the dropper with a very different image and message based on the desire and style of the brand, so it can be very different."

An award-winning product

When this new design is metallized in a bright, yet delicate finish, the result is truly luxurious presenting an almost jewel-like effect. The Ring Dropper can be metallized, colour injected or painted in a multitude of standard colors as well as brand colors. The central ring can be injected in the same or a contrasting tone, thus giving a multitude of options for a finished pack with great visual impact

Benefiting from a 20/410 neck thread, the dropper can be combined with Virospack's full range of moulded glass bottles, as well as with tubular vials on the market which also have this neck finish. A metallized finish when combined with a metallized pack, or a premium finish pack, produces a truly spectacular finished look.

Rosa continues, "We have drawn upon a visual that offers very distinct packaging finishes, and they can all be combined to offer a luxurious look. As well as a full silver pack —a metallic dropper in combination with a bottle cased in metal—, we have also presented the new dropper in rose gold with the central ring injected with a more intense shade of rose, as well as a metallized green contrasted by an injected rich turquoise ring.

These examples showing the different tones of the three parts which form this dropper give an excellent example of the various decoration options which Virospack offers so that brands can choose a truly different, personalized dropper. Brands can also see that depending on the bottle with which the dropper is combined, whether it is one of our moulded glass bottles or tubes, the final result is very different. Multiple options are available, making this an excellent example of how Virospack's products can be tailored to the requirements and desires of customers."

See also

Virospack expands moulded glass bottle range with new, greater capacity 'last drop' format

Virospack has expanded its offer of moulded glass bottles, offering the same quality, weight, transparency and compatibility as the rest of its range. Its new, greater capacity 50ml format, responds to the requirement for dropper packs with a larger capacity. The full proposal is perfect for cosmetic products intended for hair or body care, and oils for face, body and hair care, that require high-quality packaging with maximum precision in its dosage and application.

Precision dosage, even with higher viscosity formulations

Driven by consumer demand, beauty offers increase daily as brands constantly look for new ingredients and formulations for greater effect in a shorter time. Consequently, correct dosage and precise application are more important than ever to ensure optimal results. VIROSPACK's Autofill Dropper provides a high-tech solution for an exact formula in-take which is also suitable for higher viscosity products. It is a unique, patented Autofill Dropper on the market with bulb.

Respect and commitment for equality

Committed to its Equality Plan, Virospack has taken another step forward in its Corporate Social Responsilbity (CSR) to reinforce its family business values in recognition of its greatest asset - the team which makes up the company. As a result of this commitment, the company organized a participatory meeting to discuss, reflect, comment and, ultimately, raise awareness among all the company's production managers of the importance of equal opportunities for all employees.

Don't forget your highlighter - this season's top trend

When we think of Spring/Summer make-up, we always picture radiant, dewy skin, tanned cheeks and a pretty pastel colour palette. Whilst these looks remain a permanent summer essential, this year summer comes loaded with new glittering and metallic looks, but if there is one essential product this season, it is undoubtedly the highlighter, and Virospack's cosmetic droppers offer dedicated followers of the trend an easy way to apply liquid illuminator.

Virospack awards innovation in packaging

The tenth edition of the National Design and Sustainability Awards came to a close on May 16th at an event held in Valencia, Spain, where the finalists and winner of the 2019 challenge were announced. The challenge was set by Virospack at the beginning of the year in an academic collaboration agreement signed with the “Cluster del Envase y Embalaje” to support packaging training and development. It was a demanding challenge whereby the students had to present a new dropper that brought innovation, emotion and sustainability all together.

The certified secure dropper for CBD

Virospack presents a new classic dropper with a special safety closing system —the first in the cosmetics packaging industry— certified by the CRF (Code of Federal Regulations) as childproof. Developed in response to the current needs and regulations of the beauty industry, the Secure Dropper has been specially designed to prevent product misuse by young children. It also serves to protect cosmetics that are formulated with ingredients that, by legislation, need tighter security.

The integral relationship between sustainability and innovation

At Virospack CSR has been one of the cornerstones of the business since it began in 1956. For over 60 years the Spanish Dropper Company has been working to ensure that every member of the team feels at home, whilst respecting the environment as the home of the business, to ensure minimal impact. As the family business has grown, so too have the measures which the company assures for both a happy workplace and healthy planet for future generations to enjoy.

Virospack commits to academic training in packaging to encourage creativity and innovate young talent

The National Packaging Design and Sustainability Awards seek to promote innovation, design and sustainability in the packaging sector, as well as strengthen the link between the business world and university study. This reflects two long-standing goals in Virospack's CSR plan and its commitment to creativity and innovation, trusting in academic training and motivating young talents as Virospack increases its University support each year.

  • Jo Webb
  • Product Info
  • English
  • Created 01 Nov 2019
  • Modified 15 Nov 2019
  • Hits 463