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Virospack Bets on Curves — and Presents a Lively, Colourful, Fresh Campaign

  • Virospack
Beauty, Personal Care, Cosmetics, Personal Care, Primary Packaging, Cosmetic Components, Cosmetic Droppers, Cosmetic Dropper Bottles, 410, Screw Neck, Custom Color, Packaging Decoration, Colouring, Metallization

Originality, sophistication, avant-garde, sensuality, and of course seduction, are all adjectives that perfectly define the Virospack Curvi Dropper Line.

We are talking about a dropper dispenser pack collection with a different design and character, a design that fits perfectly with the concept of femininity and subtle, elegant seduction. The design is full of curves, full of insinuation and provocation.

We are relaunching this range of rounded-shaped droppers, both on the bulb and the cap, with an eye-catching fresh and happy campaign. An explosion of colour and energy, of light and life to transmit this new concept.

Virospack offers a wide catalogue of standard references that include this line made up of two novel curved models: 

  • A reference of a curved bulb whose design is novel and different from the rest of the company's references and, of course, from the rest on the market. 
  • Two references of curved caps that combine perfectly with the curved bulb and fit with the 20/410 neck bottles. 
  • The curved bulb can be combined with other existing caps from the extensive Virospack catalogue.

These droppers can be decorated to fit each brand's choice. The total personalization of this seductive final packaging is assured thanks to all the decoration techniques offered by Virospack, ranging from painting or metallization to injection in a custom colour. Multiple finishes for a complete seduction personalized for each brand.

The new campaign only shows in detail different combinations that give customers an idea of ​​the multiple final sets that can be achieved. A well-differentiated full pack depending on the finish and the combination of pieces chosen by each brand. It is a campaign that aims to convey the adhoc promise of Virospack of total customization to respond, as always, to the desire for differentiation for each client.

It's a striking and cheerful, sensual and cosmetic campaign that is full of vitality, colour, freshness, and the will to live. The feminine empowerment of women who like to take care of themselves and enjoy their beauty ritual is presented and applied drop by drop with the VIROSPACK CURVED DROPPER.

Enjoy it!

See also

Virospack expands moulded glass bottle range with new, greater capacity 'last drop' format

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Precision dosage, even with higher viscosity formulations

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Respect and commitment for equality

Committed to its Equality Plan, Virospack has taken another step forward in its Corporate Social Responsilbity (CSR) to reinforce its family business values in recognition of its greatest asset - the team which makes up the company. As a result of this commitment, the company organized a participatory meeting to discuss, reflect, comment and, ultimately, raise awareness among all the company's production managers of the importance of equal opportunities for all employees.

Don't forget your highlighter - this season's top trend

When we think of Spring/Summer make-up, we always picture radiant, dewy skin, tanned cheeks and a pretty pastel colour palette. Whilst these looks remain a permanent summer essential, this year summer comes loaded with new glittering and metallic looks, but if there is one essential product this season, it is undoubtedly the highlighter, and Virospack's cosmetic droppers offer dedicated followers of the trend an easy way to apply liquid illuminator.

Virospack awards innovation in packaging

The tenth edition of the National Design and Sustainability Awards came to a close on May 16th at an event held in Valencia, Spain, where the finalists and winner of the 2019 challenge were announced. The challenge was set by Virospack at the beginning of the year in an academic collaboration agreement signed with the “Cluster del Envase y Embalaje” to support packaging training and development. It was a demanding challenge whereby the students had to present a new dropper that brought innovation, emotion and sustainability all together.

The certified secure dropper for CBD

Virospack presents a new classic dropper with a special safety closing system —the first in the cosmetics packaging industry— certified by the CRF (Code of Federal Regulations) as childproof. Developed in response to the current needs and regulations of the beauty industry, the Secure Dropper has been specially designed to prevent product misuse by young children. It also serves to protect cosmetics that are formulated with ingredients that, by legislation, need tighter security.

The integral relationship between sustainability and innovation

At Virospack CSR has been one of the cornerstones of the business since it began in 1956. For over 60 years the Spanish Dropper Company has been working to ensure that every member of the team feels at home, whilst respecting the environment as the home of the business, to ensure minimal impact. As the family business has grown, so too have the measures which the company assures for both a happy workplace and healthy planet for future generations to enjoy.

Virospack commits to academic training in packaging to encourage creativity and innovate young talent

The National Packaging Design and Sustainability Awards seek to promote innovation, design and sustainability in the packaging sector, as well as strengthen the link between the business world and university study. This reflects two long-standing goals in Virospack's CSR plan and its commitment to creativity and innovation, trusting in academic training and motivating young talents as Virospack increases its University support each year.

  • Company News
  • English
  • Modified 01 Jul 2020
  • Hits 439