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Have you seen the latest on social media? Don't miss out on MPL'Beauty

  • Virospack
Beauty, Personal Care, Primary Packaging, Glass, 10 - 99.99 ml

Mafalda Pinto Leite is an important Portuguese influencer whose food, beauty and lifestyle tips are very successful on social media networks. With her MPL'Daily blog, her posts today reach more than 217k followers on Facebook and more than 63k on Instagram, and now with her own MPL'Beauty cosmetic brand, Mafalda has trusted in Virospack, the specialist in cosmetic droppers and leading company and trendsetter in the cosmetics sector with decades of experience.

Pinto Leite's MPL'Beauty is a natural cosmetic brand which features a new range of skin boosters. There are 8 different references packaged in a dispensing container with dropper dispenser. All are presented in a full pack developed and manufactured by Virospack.

The 8 skin boosting products are packaged in a transparent moulded glass bottle combined with a white dropper consisting of a rubber bulb and a double shell cap. A perfect combination for a final set with a very beautiful, clean, and modern image, according to the positioning of the brand.

The glass is transparent, not decorated, thus showing the colour of the formula it contains. And since all of the formulations have a different colour, the result is a very colourful and cheerful range, with a fashionable and Instagrammable look, just like the blog and the image that Mafalda offers.

There are 4 references presented in a 30 ml capacity pack and 4 in a smaller format of 15 ml capacity.

Virospack's moulded glass bottle is ideal for such delicate formulas, with glass with maximum transparency and perceived quality thanks to the weight of its base. The last drop technology for the large 30 ml capacity format allows less restitution to make the most of the product.

The dropper is from Virospack's standard catalogue, a model that combines design and functionality, guaranteeing maximum precision in dosage and application as always. 

The entire range of “MPL Beauty” has the same white dropper, reference and finish. A presentation that combines perfectly with all of them, as well as with the rest of the products of the brand.

Under her philosophy "beauty comes from what you put on your plate and on your skin", Mafalda Pinto Leite's posts always recommend the consumption of plant-based foods and the use of natural beauty products. And Pinto Leite's own MPL'Beauty cosmetic brand is of course composed of formulations with natural ingredients. 

Her MPL'Daily blog blog was born to help how to activate body, mind, and spirit, in which she shares recipes, tricks, and inspiration to generate lasting changes in the beauty, health, performance, confidence, and creativity of all women.

Mafalda, in addition to being a celebrity both in and outside of her country, is—as she defines herself—a skin chef who "cooks" with the best active ingredients perfectly selected to be delicate with the skin and effective with the problems and deficiencies that it presents. And to package these precious natural formulas, Mafalda has trusted Virospack.

Learn more about this cosmetic line and the lifestyle philosophy behind it at MPL’ beauty (@mpl_beauty) & MPL 'daily. 

See also

Virospack expands moulded glass bottle range with new, greater capacity 'last drop' format

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Precision dosage, even with higher viscosity formulations

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Respect and commitment for equality

Committed to its Equality Plan, Virospack has taken another step forward in its Corporate Social Responsilbity (CSR) to reinforce its family business values in recognition of its greatest asset - the team which makes up the company. As a result of this commitment, the company organized a participatory meeting to discuss, reflect, comment and, ultimately, raise awareness among all the company's production managers of the importance of equal opportunities for all employees.

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Virospack awards innovation in packaging

The tenth edition of the National Design and Sustainability Awards came to a close on May 16th at an event held in Valencia, Spain, where the finalists and winner of the 2019 challenge were announced. The challenge was set by Virospack at the beginning of the year in an academic collaboration agreement signed with the “Cluster del Envase y Embalaje” to support packaging training and development. It was a demanding challenge whereby the students had to present a new dropper that brought innovation, emotion and sustainability all together.

The certified secure dropper for CBD

Virospack presents a new classic dropper with a special safety closing system —the first in the cosmetics packaging industry— certified by the CRF (Code of Federal Regulations) as childproof. Developed in response to the current needs and regulations of the beauty industry, the Secure Dropper has been specially designed to prevent product misuse by young children. It also serves to protect cosmetics that are formulated with ingredients that, by legislation, need tighter security.

The integral relationship between sustainability and innovation

At Virospack CSR has been one of the cornerstones of the business since it began in 1956. For over 60 years the Spanish Dropper Company has been working to ensure that every member of the team feels at home, whilst respecting the environment as the home of the business, to ensure minimal impact. As the family business has grown, so too have the measures which the company assures for both a happy workplace and healthy planet for future generations to enjoy.

Virospack commits to academic training in packaging to encourage creativity and innovate young talent

The National Packaging Design and Sustainability Awards seek to promote innovation, design and sustainability in the packaging sector, as well as strengthen the link between the business world and university study. This reflects two long-standing goals in Virospack's CSR plan and its commitment to creativity and innovation, trusting in academic training and motivating young talents as Virospack increases its University support each year.

  • Brand Launch
  • English
  • Modified 19 Oct 2020
  • Hits 394